Whose cheese is the internationalization of the network of rookies?
- 2018-06-19 14:34
- Parcel Logistics Freight airport cross border e-commerce air cargo agent trade
The recent international movements of the rookie network are frequent.
In June 13th, the rookie and the United Arab Emirates reached strategic cooperation. The two sides will build the eHub (digital trade hub) at Dubai Airport in Dubai Airport to enhance and improve the logistics experience of ecommerce parcels in the Middle East.
Dubai Airport is the fourth largest cargo port in the world. It is the most important hub in the Middle East, and is an important core node to connect Asia, Europe and Africa.
The United Arab Emirates has 267 wide body aircraft (14 of them) and two air cargo terminals at Dubai Airport. The airline network covers more than 155 destinations around the world.
This is another major movement of the internationalization of the rookie in June 6th, following the announcement by JC to participate in the construction of the Hongkong eHub hub in June 6th, and another member of the rookie department in June 11th with Turkey airlines and Pacific Airlines to establish a joint venture in Hongkong.
The rookie network also plans to build more super logistics hub that can cover the world's major cities within 72 hours in the future. The first cities included Hangzhou, Kuala Lumpur, Dubai, Moscow, Hongkong, Liege and so on.
based on the concept of eWTP (electronic world trade platform) proposed by Ma Yun in March 2016, the rookie is making a rapid progress towards building a world-class logistics large data collaboration platform and building a eWTP intelligent logistics infrastructure.
The internationalization of the rookie network brings the transformation and reorganization of the elements of the existing transport chain to the efficiency of the international logistics industry.
1. The crisis of freight Airlines
Airlines have always been in the upper reaches of the whole transport chain. It is a high threshold industry with high technology, heavy investment and fine operation. It also has very strict market access conditions and industry regulatory standards.
Each airline has its own specific airline network. The rookie needs to integrate the entire global air capacity into a large network to achieve more reasonable resource utilization, efficiency improvement and cost optimization by means of technical means.
Many airlines have become rookie network trunk transport providers. More than 70% of the cost of cross-border e-commerce package transportation cost from the aviation section of the air freight, which is the largest part of the entire cross-border logistics chain cost optimization.
The rookie mastered a large number of C terminal customer logistics orders. After the sorting operation is carried out by a series of partners' collection networks on its front-end partners, the volume of goods will be integrated by the rookie, and the positions and prices are discussed in a unified manner to the airline or the charter company.
The biggest customer facing the cargo airlines will be the Logistics Department of the rookie department, and the more direct one is the rookie. Rookie has now opened regular cargo charter flights in Moscow and Belgium.
Airlines face more and more single customers, and the bargaining power of individual customers is stronger and stronger. Before, the position of a plane was subcontracted to many freight forwarders to collect goods, and the whole situation could be contracted directly to a single customer.
2, air freight forwarders have reduced substantially
In the current air cargo market, many B2B trade orders under traditional lines are still completed through the mode of booking cargo agents to airlines. Each airline has a number of first class freight forwarding agents in each area to help them collect goods.
According to the Ali Research Institute, by 2020, the scale of China's cross-border e-commerce export will reach 12 trillion yuan, accounting for about 37.6% of China's total import and export volume. According to China's Ministry of commerce data, cross-border electricity suppliers account for about 17% of foreign trade imports and exports.
With the mass of cross-border e-commerce parcels flowing into the air transport market, it has led to the continuing prosperity of the air transport industry in recent years. In fact, the chain of the whole industry is being gradually restructured.
The logistics order of the electronic commerce package is ultimately controlled in the hands of the electronic business platform, and the e-commerce platform will have its own logistics system. In an integrated model, the rookie network incorporates the service providers of Airlines (trunk services), special line companies (collection operations), express postal (end delivery) and so on into their own systems.
Air freight forwarders do not control the actual capacity resources, nor do they have the ability to collect terminal business packages. It mainly exists as a link between a cargo owner and an airline, so it does not belong to the main target of rookie integration.
The rookie directly went to contact charter companies or airlines, which had already circumvent the link of air cargo agents. With the reduction of the traditional trade source in the B end market, the C terminal is pouring into the logistics system of the ecommerce platform itself, and the traditional air freight forwarding company will be greatly reduced later.
3. The international express giant has a challenge
The rookie dissected every section of the transport link, and the cost of each part of the logistics service provider was clearly calculated. From the front-end collection, trunk line transportation, tail delivery and other links, we will divide them into the corresponding specialized companies to operate.
Through the integration of business line logistics enterprises with a certain degree of specialization and volume, the network of rookie can get the lower cost to the upstream of the airline and the delivery of the tail.
The 72 hour global delivery target of the rookie network is basically that the commercial courier giants on the market are also afraid to make such a commitment. To achieve the above goal, it must be the dismemberment and reconstruction of the existing international logistics transportation chain.
Take DHL ecommerce's business package service as an example, in fact, most of the source of the goods comes from the business line company on the market. These companies arrange their own airline section transportation, only using the last one kilometre delivery service of DHL.
UPS, Fedex, DHL and other international express giants have felt the challenge from the self built logistics of the e-commerce platform when Amazon set up their own cargo airline Amazon Prime Air at the time of Amazon.
The basic gas of the integrated logistics of the rookie comes from the business and data, and the other logistics companies are unable to complete the closed loop of the whole business ecology, so it is inevitable to be the object of integration and reconstruction.
4, the closed loop of the international commercial ecology of the rookie
The global network of rookie has seen a preliminary outline, which links every link of overseas warehousing, trunk transportation, end delivery, customs inspection and so on through intelligent routing. It also includes Global Fulfillment Center, EWTP super logistics hub and regular intercontinental cargo charter.
In the internationalized logistics network of rookies, there are hundreds of foreign logistics companies. Wan Pu, commercial express, local delivery companies are all rookie partners. As soon as Ma Yun announced that he would invest 100 billion yuan in logistics input, I believe there will be more elements coming into this network.
From the beginning of 2013, the rookie was positioned as a platform - based data company, hoping to improve the efficiency of the traditional logistics industry through technology and data. Openness, synergy and socialization from technology to operation are the basic characteristics.
The position of the rookie for each partner is professional. It is necessary to ensure that the partners in each link can have a reasonable profit support to maintain their sustainable development and avoid excessive competition among the members of the same type of business.
As a Pathfinder to promote innovation and innovation in the industry, every step of the rookie will have a profound impact on the existing industry structure. Especially in the long run, rookie will still be in a stage of continuous investment, and the profit cycle will be longer.
The key to the rookie's global layout is whether it can continuously create value for the whole industry and partners in the system. The future is a commercial closed loop ecosystem with high integration of business flow, logistics and information flow.
The era of deep integration of logistics and trade has arrived. In the middle part of the industry chain, the logistics enterprises can embrace the electronic business platform, and can also cooperate with businesses in depth. Tap potential advantages, identify their own positioning, embrace changes in the industry, realize gorgeous turn.
Wen / Wang Yongqiang
Source: cross border Logistics