To adapt to the development of the logistics industry in Guangdong Province features of talent needs analysis

Abstract: The rapid development of the logistics industry in Guangdong Province in the central and Guangdong Province to support the relevant policies, and all regions of Guangdong Province, according to its own characteristics of the industry also developed different logistics development path. The rapid development of the logistics industry consequent huge demand for logistics personnel, logistics personnel and the existing supply can not meet market demand, the paper according to the development of the logistics industry in Guangdong Province to analyze the characteristics of the demand for logistics personnel, can effectively analyze the logistics personnel Guangdong Province demand characteristics, given the logistics personnel training targeted proposals to lay the foundation for the construction of an efficient logistics personnel training mechanism.
Personnel needs; Guangdong logistics industry; development characteristics: Keywords

       1 Introduction
       Logistics industry as one of the ten pillar industries of the national economy, China's economic development has played a very important role in supporting and promoting. Guangdong Province as the forefront of China's reform and opening up, has always played the role of leader of the demonstration. Therefore, for the development of logistics industry in Guangdong under the guidance of the central policy also has its own development ideas.
       In Guangdong Province, five-year plan, clearly pointed out the need to develop production services, which focus on the development of the logistics industry is content; while the service sector in Guangdong Province Twelfth Five-Year Plan, the modern logistics industry is a key industry in order to establish a social , specialization, information technology, modern logistics service system as the goal to accelerate the logistics infrastructure and network construction, to build the Pearl River Delta as the main body of the convenient and efficient logistics network.

       2 overall in recent years, Guangdong Logistics Industry Development Analysis
       As the industrial structure transformation and upgrading in Guangdong Province, as well as investment in the logistics industry vigorously support, the logistics industry in recent years, rapid development in the Pearl River Delta region. According to Figure 1, we can see that until 2012, the logistics industry in Guangdong Province to achieve steady growth, the province's total social logistics 14.66 trillion yuan, up 13.9%, accounting for 8.26 percent of China's total social logistics; to achieve logistics industry 405.81 billion yuan, an increase of 9.5%, accounting for 7.1% of GDP, accounting for the province's modern service industry accounted for 26.4%, accounting for 11% of the national total; Guangdong province's total social logistics costs about $ 862.98 billion yuan, an increase of 11.2%, accounting for 15.1% of GDP, 2.7 percentage points lower than the national average.

        Guangdong Province is located in the forefront of reform and development, 20 years of economic development in Guangdong has become so intensive production, transportation developed areas, fast large amount of logistics in Guangdong Province, the pace of development, the highest in the country. In 2012 the province completed 2.66359 billion tons of cargo, up 11.5 percent over 2011, cargo turnover of 978.056 billion tons km, an increase of 16.0% over 2011. At present, Guangdong has basically formed a three-dimensional sea and air transport network, and sustained and rapid economic development of Guangdong, a strong integrated logistics. Figure 2:        In short, with the implementation of the central and Guangdong Province and logistics industry related policies and Guangdong industrial transformation and upgrading in-depth, Guangdong vigorously develop modern logistics industry, and actively build a rational layout, advanced technology, energy saving, convenient and efficient, safe and orderly and modern logistics service system has a certain international competitiveness, a strong impetus to the manufacturing, commerce and trade linkage development, industrial transformation and upgrading in Guangdong province has played an important supporting role in safeguarding.

       3, Guangzhou, Shenzhen, Dongguan, Shaoguan, Zhanjiang five urban logistics Comparison
       In Guangzhou, Shenzhen, Dongguan, Shaoguan, Zhanjiang in five cities, Guangzhou, Guangdong Province as the political and economic center has a huge market size and influence, the center of South China, so the logistics industry is the largest five cities; and Shenzhen near Hong Kong, with geographical advantage and good economic foundation, and local government support for modern logistics industry, and therefore the development of Shenzhen's logistics industry is also fast; compared with Guangzhou, Shenzhen, Dongguan, Shaoguan, Zhanjiang three cities overall logistics scale a far cry from 2005 - 2012 five cities cargo (Figure 3) contrast can be seen.         However, as the manufacturing center of Dongguan in southern China also has its own advantages, associated with manufacturing production logistics here has been rapid development; and an agricultural base in Shaoguan, Guangdong Province, is by developing agriculture and logistics to boost the local economy development, which is based on its own characteristics has opened up a unique development path; Zhanjiang as a neglected southern port city, with the further development of the Pan-Pearl River Delta, with the gradual development of the Southwest economy, its potential is a little bit excavated.        At the same time, we should understand that due to the different realities basis in five cities, which the different environments, should play against the comparative advantage of the characteristics of the city, and promote development of logistics characteristics, enhance the core competitiveness so as to promote the economic development of the region's purpose.

       4 logistics enterprises demand for talent all the major cities of analysis
       After studying the needs of our human resources found in the future for a long period of time logistics personnel are also in short supply, and with the continuous development of the logistics industry, talent demand is also changing the type of increase, for example, electricity supplier logistics personnel, import and export trade professionals operating personnel and acquire the relevant knowledge and methods of operation and cash flow of goods distribution, cost accounting and other international logistics personnel, the annual demand of more than 600,000, and in recent years will be an annual growth rate of 20-30%. However, it is the lack of corresponding domestic logistics supply of talent, this is also China's modern logistics also started late, late development of professional training, system touch with the market and so have a great relationship. Therefore, the logistics personnel training must be based on the characteristics of Guangdong Province, the Pearl River Delta logistics industry, and even the characteristics of different regions of Guangdong Province, targeted training, only so that it can provide effective logistics talent supply. Therefore, the logistics industry demand for talent all the major cities of Guangdong Province is very necessary for the analysis.

       (1) Guangzhou Logistics Talent Demand characteristics: a diversified, multi-level, lack of senior management personnel logistics
       Guangzhou, south China as the political, cultural and economic center of the required extensive logistics personnel types, including the traditional logistics industry (such as: traffic, transportation, packaging, warehousing, telecommunications, etc.), supply chain management class, business class, manufacturing class, Logistics Information category, logistics equipment and the like. But now within the scope of logistics in Guangzhou City, less educated workers, the overall quality is not high, the situation is more common, the lack of logistics consulting, logistics and supply chain management research and program implementation, such as integrated talent. For the Guangzhou Economic development characteristics, especially for LTL logistics personnel, electricity supplier logistics personnel, logistics personnel and MICE demand integrated transport personnel relatively strong.
Guangzhou is the business center of the Pearl River Delta, the influence of covering the whole country, so the market is very huge scale LTL logistics, with the growing competition in the market and development within the industry continues to improve the level of demand for LTL logistics of senior management talents the increasing need to become familiar line operation, understand the planning, will be marketing, integrated energy management talent.
       With the continuous development of e-commerce, as the electricity supplier logistics support is also developing rapidly. The rapid development of the electricity supplier logistics so that the demand for talent is not only the needs of the general staff of the courier, but the automated sorting, demand and distribution system management and other personnel; and more, need to be able to carry out logistics system planning, distribution centers Construction and other senior personnel needs.
       Fair is the international scope of the exhibition, and exhibition industry is one of the pillars of the service sector in Guangzhou to develop. Exhibition logistics support base is to promote the development of exhibition industry, with the development of exhibition industry, to improve the senior exhibition more urgent demand for logistics services. The senior event logistics services involves many content commerce, trade, law, marketing, etc., and includes transportation, insurance, storage and other logistics chain integration services. Thus, the exhibition offers such high-end logistics services requires sophisticated complex logistics management personnel.
       In addition, Guangzhou is a transportation hub includes roads, railways, waterways, aviation and other modes of transport, for integrated transport there is a huge demand for talent. Now, with the continuous development of the transport sector, the low level of labor supply is already saturated, the need is having a good ability to learn, to adapt to a variety of operators working environment; and, have a certain ability to integrate transport resources, transport program design and delivery capacity and other comprehensive ability of senior management personnel.

       (2) logistics personnel demand characteristics Shenzhen: more international, high-end
       Compared with other cities in Guangdong province, Shenzhen international trade, high-tech industries and supply chain industry is more developed, therefore, for the international logistics industry professionals, 3C products demand logistics and supply chain management talents larger. In the international logistics industry requirements related logistics practitioners need secretary declaration, inspection, while documents and other basic services, but also requires a certain foreign language skills and computer skills; and more senior people need the ability to have the resources of an integrated, full logistics services solving ability, and even the ability to manage and optimize the entire system. As for the rapid development of Shenzhen's high-tech industry, how the high-tech industry for product features, provides agile and efficient supply chain logistics services to maximize the value of the product realization is very valued in the industry, and the corresponding end of the supply chain logistics services We need high-quality employees to complete. But now it corresponds to the quality of employees to be improved logistics, high-end talent shortage.

       (3) logistics personnel demand characteristics: Dongguan production requires a lot of logistics personnel.
       Dongguan's traditional strengths in manufacturing garments, wool, furniture, mold, toys, paper, etc., these products in the production process will generate a lot of logistics needs. Covering aspects of production logistics, including procurement, logistics, supply of raw materials, raw materials and semi-finished products storage, production and material flow process, product storage and transportation. Logistics and personnel requirements for production, in addition to logistics knowledge and skills, but also on the service company's products, production process, raw material and product characteristics have some knowledge, but to meet the basic needs of the production, as much as possible and optimize material semi-finished products in the workshop and traffic flow, reduce costs and improve flow efficiency.
Dongguan is also a gathering place for the IT industry, IT product life cycle is short, quick replacement, timeliness strong, the product value is constantly changing, high value-added products, small size, precision products. This determines the specificity of the IT industry, logistics, IT industry requires logistics personnel not only have the logistics knowledge, but also knowledge of international customs clearance.

       (4) logistics personnel demand characteristics Shaoguan: the need for a large number of agricultural logistics personnel.
       Shaoguan, Guangdong Province as an important agricultural supply base, agricultural products processing enterprises flourish here, while agricultural logistics also been a very good development. The corresponding demand for agricultural logistics personnel operate mainly agricultural logistics personnel, agricultural logistics management talent, agricultural logistics technological talent and agricultural logistics management talents.
Agricultural logistics industry has distinctive characteristics of agriculture, agricultural products for biometric practitioners must have understood very familiar with, so that it can effectively carry out refrigeration, processing, packaging and transport; secondly management personnel also need to have some management standards, procedures design capabilities, such as logistics and safety, cold chain logistics, fresh logistics; In addition, scientific and technological personnel need to be able to design and build the appropriate agricultural logistics information network, as well as maintenance and management, agricultural logistics and also to information technology development; at the same time, very important point is that agricultural logistics management personnel need to have to operate according to different standards in different agricultural characteristics and agricultural economic development environment, building quality systems and agricultural logistics standardization, and even the ability to build agricultural logistics network.

       (5) logistics personnel Zhanjiang demand characteristics: the need for a large number of port industrial logistics personnel.
       Zhanjiang is an underrated port city, the port industry is more developed, have certain comparative advantages. The Zhanjiang City in Zhanjiang Port established a logistics park, while the secondary industry is more developed in Zhanjiang, transportation also has certain advantages, shipping, road transport and rail transport and so has a good foundation. Therefore, Zhanjiang port industry needs to develop the corresponding port has a certain industry knowledge and knowledge of logistics personnel.
First, we need to be familiar with the basics of practitioners of modern port management and port logistics transportation, warehousing, distribution and other operations; in addition, for steel logistics and characteristics of chemical logistics, the need for large-scale transportation and related correspondence to master the knowledge and skills of chemical products transportation; At the same time, also need to be familiar with English and international transport operations, can skillfully handle the shipping, rail and international intermodal and container cargo transport business, higher personnel need to have overall program design, optimization, and the ability to solve; in addition, there are very important The point is for the steel and chemical characteristics of the product, design the corresponding safety standards and operating procedures, which is the high-end logistics industry practitioners must have the ability.

       5 Conclusion
       With Guangdong Province industrial structure adjustment and upgrading of industrial scale Guangdong Logistics steady increases, port, highway cargo capacity is growing, the rapid development of logistics parks, integration and development of manufacturing and logistics industry, and improve the level of information to attract a poured into investments. Because of these favorable factors, the logistics industry in Guangdong Province to promote the demand for talent continues to expand, while the effective supply of talent in the province is still far unable to meet this demand. From the above analysis, we found that to provide effective talent supply must be targeted cultured according to the different characteristics of different regions of the logistics, the disadvantage into an advantage, given the logistics industry in Guangdong Province, to provide a more robust development momentum.