2016, China's logistics reshuffle and downsizing period, logistics personnel on how to find the right career direction

Between the end of 2015, major logistics companies, emerging layoffs. A little cold this winter, not just logistics personnel feel the cold, too cold logistics business. Cold reason is that traditional logistics facing a transition between life and death; the cold is sluggish business environment, directly affect the logistics; cold is the current Internet bubble return to reason, resulting in tightening of investment ... Currently, the logistics sector layoffs In general there are three main categories of business:

1, the traditional large-scale logistics enterprises, due to restructuring and downsizing initiative

      Internet age, traditional logistics model to large logistics companies severely light mode transition is inevitable, staffing is also to crowdsourcing, partner institutional transformation. This is essentially the transformation of the business, because the future of the logistics enterprises will go "off the record" of an "open platform", this aspect of SF, Debon and other companies have a head start.

2, the new "Internet + logistics" After start-ups, the blind expansion of layoffs

2015 is the year of rapid outbreak Logistics Internet. After a lot of corporate finance business of the first round, starting blind expansion, the layout of a nationwide network, impetuous, and fast, malicious price war burn, and ultimately to the end of the entire capital market contraction, access is not on the back of investment, and finally had large layoffs tightened. Most of these enterprises are playing "Internet + logistics" of the enterprise, taking into account those companies survive the crisis, there is not named, and my circles often have such revelations.

3 medium-sized logistics enterprises, the economic downturn led to business downturn, passive layoffs

In 2015, the overall economic downturn, a direct impact on the logistics business in the doldrums, especially those of traditional logistics services business, once the traffic decline, the companies will face enormous pressure, the end of layoffs has become an inevitable trend. 2016 will face this type of business to become a comprehensive reshuffle.

In 2016, the Internet era of the logistics industry in the workplace crisis

A middle position in the field of logistics (supervisor, manager, director level)

Those in the middle dawdle friend, in 2016 you want to stay a little mind, the enterprise in the Internet era is about to flat management, business operations platform, creating customer-oriented team, for once complex hierarchical management companies must face restructuring Those executives, middle managers, directors precipitation properly if you do not own (especially after 80), little attention will be united after 90 and 70 after the high-level grassroots kill you.
Do not think you have so many experience in the Internet age, the pattern has changed, the experience is basically "wool" a; do not think you how much resources, social business era, all the resources of the Internet will play just a little person, all You can quickly get; do not think you've mastered the unique technology, technological innovation quite fast now, cloud resources are fully open, the new model free economy already counter-attack.

Middle enterprises, in a sandwich, if you are among people aged 80-85 rear section, it is most awkward age, family pressure, position underachievement, on energy and thinking to fight, but after 90 . So friends this age, you are best to establish their own sense of crisis as soon as possible.

Second, marketing and market positions

I have said, the Internet era, logistics companies do not use the Internet social business marketing, will lose badly in the future. In a social business era, a Niubi internet marketing planning group (2-3 people), it can top 20 sales and marketing staff positions. Truly viral, grasping the heart of marketing, products and services make the user into psychology.

Traditional marketing methods are filled nets, the Internet community through business, can achieve precise marketing, the direct target customers, while using the "law of attraction" precise fans quickly transferred into business. Unfortunately, China's logistics industry enterprises, will hardly see a real Fun, of course, this is business. When others will not, or do not pay attention when that opportunity.

Trend, in 2016 the Internet age, corporate marketing and sales positions of traditional knives to injure is an inevitable trend.

Third, the technical jobs

The future of business technology services, is an inevitable trend towards socialization, 2015 BAT get people paying a large area, raised the salaries of technical personnel. Faced with this economic downturn of 2015-2016 status quo, regardless of the manufacturing industry chain, distribution, or logistics services companies will face the same cost pressures. 2016 Walking technical positions will be open to the community service platform, all services in the cloud.

So, in 2016 the general business and technical positions, not hiring too many people, but in the form of outsourcing, enterprise technology positions friends, especially the role of superficial, prepare breakfast as well.

Fourth, just graduated Coban talent

By the end of 2015, SF conduct layoffs adjustment, the main areas of those reserve personnel. Had just graduated this year, that entered into the SF development of safe life of logistics personnel, six months after being ruthless kill, you know why?

For the army of 300,000 SF large group, even grassroots courier are to the partnership, and in 2016 the business transformation, of change in organizational structure, in order to thin, of course, from the reserve in the bite. Why bottom out, you just enter the business, this year is a learning state, talk about the performance, of course, is the bottom row, so layoffs entirely for granted.

Do business, not a charity, enterprises are faced with the life and death of the transformation key, layoffs entirely reasonable.

So, just graduated Coban born logistics personnel, 2016 you are hit in this era of transition, not just good luck, in other large logistics companies, will do the same personnel adjustments.

Five executives of mid-life crisis

He said that, a lot of corporate executives may not be happy, but the fact is the case. I said this sentence: Whatever you are doing manufacturing, or traditional retail, or business enterprise, or to do the logistics business ... If you do not understand the Internet and other new business owners, management will not play social electricity supplier Age The new business, the company team missing gene transformation of the Internet, the company does not pay attention to 85, 90, after the Internet talent reserves. Your next three years the company will lose badly. Logistics industry enterprises, if your enterprise level, in 2016 a group of 85 if no talent gradually after acting as the primary beam, no 90 after talents reserve, 3 years later, with predictable results.

He said this has two purposes:

1, remind corporate management, the use of the Internet should be bold thinking of young talent. Age of the Internet, the user is 90, the partners are 90, and a large number of employees is 90 based, and must be bold use after 85, 90 after take a leading role.

2,70 crisis after. After 70 logistics manager, logistics executives, faced with the impact of cutting-edge power, will face off in the 2016 crisis. It is no exaggeration to say that 2015 has been a lot of logistics, director of the Party of enterprises forced the sea. Corporate management shake-up, after 70 you, even if you are director, vice president, is also likely to be possible to get rid of. Do not think you have that experience points, past experience in modern business model already does not work, do not think you have the resources, you have someone else in the party an aura of your resources when you can not keep thinking, live in the past success, it is very easy to kill is you.

And this time, you start impulse does not seem too much, only to find a stable job, does not seem to be able to secure many places, and you add to a small company, man on the face seems to have trouble, are they supposed to do?
Logistics executives of mid-life crisis, in 2016 will be full-blown.

2016 What should be switched to what kind of business was tricky, to embrace the opportunities the next 10 years industry?

In fact, such a problem in my personal micro letter is often asked

Here I gave to you some suggestions:

First, the impetuous "Internet + logistics" platform prudent to go

2015, the "Internet + Logistics" comprehensive counterattack entire industry, many cutting-edge start-ups rely on a story, a PPT, take an investment, they begin to say to the integration of a high-profile industry, to subvert a field. Many of which are entrepreneurs or non-logistics industry outsider. Logistics industry threshold is low, but the water is very deep, until the end of 2015, there are already some companies in impetuous expansion, vicious competition, and promote the process of blind cloth nets began out of food. Even now there is no starvation, in the business model is not clear, the core business is not perfect, the management system deficiencies, not the lack of industry resources, corporate executives impetuous status quo, have also appeared unhealthy predicament. Such enterprises, to remind you choose carefully.

Second, we live in the past success of the enterprise, determined not to go

20 years of the end of China's logistics development, reform and opening up over the first, the achievements of the first generation of logistics entrepreneurs, these entrepreneurs are people deserve all our respect of logistics, they led the first Chinese logistics a rapid development, from traditional logistics to modern logistics. Past success, can not represent the present and future success. Most rely on past success opportunities + adventure, business model relies on asymmetric information, resources are not open, profit margins obtained. Today's Internet age, times have changed, those still living in the past mode of business, they are facing life and death watershed, if they change to be precipitated inside various historical, traditional institutional business agonizing death. Unchanged, to be cutting-edge industry competition pattern Gaosi. Especially those who still live in the past model of the enterprise, such as:

    1) Some state-owned enterprises;
    2) Some victims of "state-owned enterprises disease" of private enterprises;
    3) Some large private enterprises, private enterprises have become China's logistics had excellent textbook case;
    4) Some models invariably express delivery companies;
    5) Some newspaper background city distribution companies;
    6) management thinking some old-fashioned small private enterprises (regional LTL, city distribution companies).


These enterprises, I suggest that you choose carefully, even give you a relatively high salary you have to think twice.

Third, there is no new thinking team of enterprises, care go

China in the field of logistics, there are still many local tyrant boss, they seize the opportunity in the past, flourishes, desperate at the moment, given the extraordinary heavily to recruit talent. In fact much of this group of people companies are no creative team, a bunch of backward thinking and stubborn executives, there may be a group of pigs as teammates ... probably because a lot of young friends salary and moving, real Be careful on. Young people should keep in mind, to find a job, you are not looking for a salary, or to find a future life.

Fourth, there is no good corporate culture, there is no sense of belonging to the enterprise, careful to:

An enterprise, if not a good corporate culture, can not bring a sense of belonging to employees. Difficult to form a cohesive, it is difficult in the Internet era of rapid innovation. At the same time, some businesses have formed a culture of violence bureaucratic culture, family culture, not the staff as human beings, as early evening so not cultural integrity of reform ... to such enterprises, mostly a waste of time and youth.

These four aspects of business, is a friend to quit must pay attention to all industries. When he was young, a decision of your life, if you choose wrong, missed not only jobs, but also the development of life.

Internet era, logistics personnel career skills

First, through social business, to find a job in one step (this must be done)

Social business era, through the Internet means you can fully understand all the business, such as:

    1, through the official micro: to understand the business culture, understand the business emphasis on the Internet;
    2, through industry news: you can learn the latest business enterprise dynamic, understanding recruitment information, learn Tucao former employees.
    3, through the microblogging Search Company name: can about this business colleagues, and through their content management can discern details of this enterprise, culture, employee care, understanding partner on the downstream business, and business innovation, but also be able to search business services to users Tucao.
    4, through the microblogging search executives: I can understand the thinking of corporate management and the company's future development strategy.
    5, by the community: can the topic of discussion, to obtain the views of the enterprise industry friends.
    6, through the Internet industry opinion leaders know: You can get the views of industry experts and proposals, if lucky, you can also get the recommended professional, you may quit really is one step up.


In short, the Internet age, as long as a good tool to use, can hold a business.

Two, do business when the biological mother

Internet age, and then a big business with you is not half dime, do not think you're a large enterprise logistics Niubi, do not think you can look down Party Party Logistics dry, in fact, big companies, you are a pawn, the larger the company Substitution faster in large companies you wear a halo vanity, actually when you were substituted into the day, you are nothing, while the larger the company the greater the friction.

There was such an article: "A man's departure IBM tears: a great company, SB boss, hard to force employees" who work for 14 years senior manager at IBM, youth is supposed to pay for a lifetime of 14 years at IBM, within 14 days of speed Speed ​​packed up being cut, the paper describes the various internal IBM sobering, "18 touch" Let him big belly, bald hair, life is the most brilliant ten years has dedicated a ... very sad to be the last layoffs.
I business for nearly 15 years in the logistics field in state-owned enterprises, private enterprises, Fortune 500 companies, start-ups have done to others, started the business in 2009, we have experienced too much.

In big business mix, you have to think about what you want to get, and quickly flash people to grow quickly after. If you care about that a little late interest, then a little stable, in fact wrong, this society, when are they are not stable, to make their own in the industry, based on the position in society, you only have to learn every day, every day innovation, heavy day construct their own knowledge system, agitate own new business thinking every day.

Third, to itself as a valuable person, so special it is important

Realize the value of your business is local, to survive and develop in a business, first you have valuable, just graduated from friends, be sure to note that the first job, wages are not the most important, it is important to work with outstanding people working together. Do their favorite work, looking for a good platform, good team, good teachers, to ensure work-life balance, rather than becoming well-paid slaves. Your first "real" job, you should lay the foundation for future success. Just work you want high salaries friends, you want to know, what? Do not be dead within three years the direction of development, three years after you naturally clear. Forgot your qualifications, forget the faster you go the more smooth, there is no difference in logistics management education field. It is important to do specifically, logistics services in multiple industries, "snake oil" is of no use, really popular everywher is expertise.

only to itself as a valuable person: knowledge of sound business thinking to build, accumulation, precipitation operating experience of social resources .... persevere, and after three years you will be reborn, let peers admiration. In particular, to remind one sentence: you do not Niubi more Niubi people who know nothing to do with you. Any person is like and valuable people, core business is in the value of social interchange and win.

Fourth, people stupid not terrible, but you are lazy

The current new entrants friends are 90, 90, after the cutting-edge crowd the Internet age, no one more than anyone else stupid. In fact, the university community can not fools, so there anyone else who inherently strong competition in the industry. only in the workplace, some people like to play small smart, and some people lazy. Young friends, do not lazy, lazy young man, 10 years later you will suffer. After suffering more than when I was younger, more accumulation, more precipitation, to learn an angry bird, spotted the direction, the lower the sink, after the outbreak of fly higher.

Fifth, to build their own circle

Internet era, you have to Fun own circle, the circle of operational capacity to determine the commercial value of your future:

    1, circle gathering contacts, contacts are important resources for the development of your life.
    2, circle crowdsourcing can build their influence, achieve personal brand incubator.
    3, Internet circles is a good place to learn, a place thought the collision, will get a new way of thinking and knowledge.


How much a person's circle, determine how much you can do business. Internet era is the era of economic circles; in order to have a high quality network of people circle, accumulated unique business resources, acquired a keen business sense, build cross-border thinking ... these can be achieved through the circle.

[Review]

Internet age, any large enterprises, small businesses, state-owned enterprises, foreign invested enterprises, start-ups, have pulled the same starting line, and had the advantage has gone. Cock wire Internet era is the era of counter-attack, big business has become the shackles of institutional restructuring and development, real opportunities belong to the small and micro enterprises, innovation, the courage to change, the courage of the times "self-subversion" of the enterprise.

2016 Today, layoffs is not terrible, terrible is because of layoffs and brooding. Young man, do not sentimentally attached to large enterprises, enterprises bigger, in fact, and you do not have a cent relationship. Really want to think about is what you really need in life now? What do you have now? What are you really missing? What people can quickly help you achieve your goals? wher the current opportunities? What will you do next? You can put the enterprise as a springboard, but you can not put business as the biological mother.

Hopping friend Remember, business is better to choose the election of the team, choose the team as good as the election of a tricky boss, what reliable boss: 1, have expertise that can help you quickly upgrade; 2, have vision, you can feel the pulse life; 3, to play, dare to let go and protect your passion; 4, dare to sacrifice, to balance the interests of humility when brothers; 5, really hope the brothers developed, successful happier than the election of its own success ... boss, business Development of a multiplier.

2016 is a great opportunity, China Logistics Internet really quick transition year in 2016, this time the young friends, do not be confused, answers you should quickly find the right team with the right people do the right thing, gap in this 1--2 years.