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Count eight cold chain logistics business model, ten representatives of enterprises, ten Difficulties

REVIEW
From past cold chain development in 2015, the Cold Chain huge space for development, national policy support and attention, but also to increase cold chain development momentum. It is understood that the total cold chain logistics 4.41 trillion in 2015, 123.76 million tons of cold chain requirements, cold chain logistics growth rate of 18 percent, the Chinese cold chain logistics market is still in the basic logistics services to value-added logistics services ahead stage.

Ten issues facing the cold chain logistics industry:
For now, China's cold chain logistics is still in the initial stages of development, but also remain in the industry recognized "small, scattered, and poor" condition, the root cause of this problem occurs in the following ten aspects:
1, the lack of independent, large-scale, systematic and standardized cold chain logistics system;
2, the low degree of market, third-party logistics development lags behind;
3, refrigeration technological backwardness, obsolete infrastructure, supporting industries insufficiency, lack of overall planning and integration up and down;
4, the absence of technical standards, industry regulation is lax;
5, cold chain logistics enterprises are small, weak competitiveness, capital, technology, human resources, information systems, inadequate management level;
6, logistics and operations management, low efficiency of the entire process, storage utilization is low, return full rate, high cost;
7, industry competition is not standardized, the market order more chaos, the same low price competition, resulting in lower profit margins;
8, poor logistics and resource information. Since there is no uniform to fully share refrigerated logistics information platform, resulting in poor information logistics resources, serious waste of logistics resources;
9, the credit system is missing, there is a "cheat goods" event;
10, a small number of large enterprises, individual and affiliated vehicles, the organization level of the industry is not high.

Second, the Chinese cold chain eight business model:
Chinese cold chain for the current business model for the industry through research, to tease out the eight major business models:
The first: to transport business-oriented model
This mode refers to the temperature in the cargo transport business based, including the main transport, regional distribution and urban distribution. China's cold chain according to this mode of operation of the representative enterprises Shuanghui logistics, Rong logistics.

Rokin cold chain

Rokin logistics cold chain officially launched operations in 2004, 2011 Rokin logistics development strategies, officially identified as the three pillars of the cold chain business operations in the leading business. Today, Rokin is to develop cold chain warehouse, dry, with integration services, it has been built in the country covering a relatively wide operating service network, more than 100 various types of existing branches, covering the large coastal provinces Part of the capital city and the central and western provinces and major cities, the business scope includes over 1500 to reach the cities, in addition to more than 1,300 transport vehicles, including more than 450 sets of various types of cold chain vehicles. The past two years, Rokin also began to develop warehousing operations, currently owned storage resource area has reached more than 50 million square meters, which accounted for 100,000 square meters of cold storage.
In the application technology, including information docking, barcode traceability and storage temperature automatic monitoring system. Implementation and TMS, WMS and order interactive real-time order tracking and tracing systems; secondly, the use of PDA scanning technology, customer orders and shipping barcode match, the whole process can be traced transport, including GPS monitoring temperature and outsourcing all import vehicles, speed, punctuality , line offset, fatigue driving and automatic alarm; storage temperature monitoring and automatic exception to the automatic alarm message back to the staff.

The second: the storage business based model

This mode is defined by their business mainly engaged in low-temperature storage, providing customers with low cargo storage, storage, transit and other warehousing services. Representative enterprises Swire Cold Chain, Pufei Si and the like.

Swire Cold Chain
Refrigerated core business is the development of business Swire to calculate storage capacity, the world's third-largest chain logistics operators around the globe have more than 50 cold storage. The main services are, multi-temperature refrigeration, refrigerated warehousing services, warehousing and inventory management, order management, the entire board out of service, cargo sorting / packing clothes, reverse logistics / returns management, integrated multi-point distribution, and point to the city point distribution services, import declaration services. The main customers are frozen packaged food manufacturer, upstream food processors, food and raw materials import and export business, aquatic products wholesale distributors, traders and modern chain supermarkets, restaurants and food service chain and so on.
Swire's frozen now Shanghai, Langfang, Ningbo, Guangzhou four refrigerator is operating, Nanjing cold storage is expected to be operational in 2016. Another Chengdu, Xiamen, Wuhan 3 to cold storage under construction.
Swire Cold Storage refrigerated warehouse facilities are used Swire most advanced American and Australian industry operations management, warehouse design and refrigeration engineering technology. All warehouses are able to serve as a regional storage centers, and distribution services with sorting function, set multi-temperature storage to meet the different needs of the food and beverage temperature. Swire Cold Storage in the future to continue to improve the national network layout, the use of a wide range of logistics solutions to assist enterprises to establish a common collaboration platform for the cold chain industry.

Third: urban distribution business based model
This mode refers to the city is engaged in one of the low-temperature warehousing and distribution business based, according to this model business enterprises now have some regional limitations, it is difficult to achieve inter-regional services, but profit is not bad. In this regard, such as Beijing fast lane, new daily Shanghai, Shenzhen dawn like.

Beijing fast lane

Beijing launched the fast lane urban distribution cold chain, cold chain and cold chain Delivery LTL service three types of services, in addition, also for the fast lane Beijing three business segments were introduced just when reached, approximately when up and on time up to three cold chain products, primarily serving the four categories have cold chain logistics needs of customers: 1, 2 supermarket suppliers, supermarket distribution center 3, 4 chain of food distribution center, fresh electricity supplier.
July 2015, fast lane is done by Pingan aige's agricultural fund A $ 10 million financing round,
Pingan aige's agricultural fund that invests primarily in the field by the Ping An Securities and Agribusiness Cooperation equity funds in large-scale farming and large food , wher large food manufacturers including upstream, downstream channels and supporting service providers of three parts, and the fast lane cold chain belongs to supporting service providers, the level of its investment in agricultural funds Pingan aige fast lane cold chain, there will be help fast lane to get through the entire agricultural supply chain.

Fourth: integrated business model

This mode means is engaged in low-temperature storage, the main transport and urban distribution and other integrated business oriented. For example, US investment cold, Guangde Shanghai, Beijing and other cold.

Merchants US cold
Merchants Merchants Logistics by the US cold US cold joint venture, is the largest public cold chain service providers. Business is divided into three parts:
1, temperature warehousing services
By the end of 2014 in major cities management 14 large cold storage, temperature-controlled warehouse area of about 154,000 square meters, including refrigerated warehouse (0 ~ 5 ℃), freezing compartment (-25 ~ -18 ℃), constant temperature warehouse (18 ~ 22 ℃) and dry storage.
2, transport and distribution services
Stop until the end of 2014, its own refrigerated vehicle 106 units, while integrating the management of more than 500 sets of the Association of refrigerated trucks, cold chain transportation network covering the country's major provinces and cities, is currently in Harbin, Beijing, Tianjin, Zhengzhou, Taiyuan, Qingdao, Suzhou, Shanghai, Chengdu, Wuhan, Guangzhou, Shenzhen, Hong Kong and other places have a professional modern cold storage as RDC regional distribution.
3, the procurement and distribution services
Merchants Merchants Shenzhen's US cold US cold Ltd. to provide food global sourcing, import agents, domestic distribution and other one-stop service.

Fifth: agricultural trading-based model
This mode is referred to as the main agricultural products wholesale business mainly engaged in low-temperature storage, such as Lenovo white sandbar, Shenzhen Agricultural Products, Jiang Su Runheng like.

Lenovo BaiShaZhou
November 2011, Legend Holdings Limited investment in the construction of Chinese "Lenovo supply chain, white sandbar cold chain project" in Hongshan District BaiShaZhou Logistics Industrial Park started. The total investment of 1.2 billion yuan, covers an area of 500 acres and a building area of 300,000 square meters, the size of the largest in central China. According to plan, "Lenovo supply chain" projects include agro-processing parks, logistics parks, cold storage and distribution park parks several large integrated industrial park, three phases of construction, completed and put into use three years, will be formed in the cold chain circulation of agricultural products 500 one hundred million yuan scale.
Liu Chuanzhi, chairman of Legend Holdings, said, "BaiShaZhou supply chain project, set deep processing of agricultural products, storage, sale, distribution and other cold chain in all aspects in one fight cause" Lenovo large logistics, livelihood white sand "people project. Make sure the source-to-table food safety and effectively safeguard price stability of agricultural products, so that people buy the rest assured, eat at ease. "
It is understood that Wuhan white sandbar projects have been completed tens of thousands of square meters of commodity spot trading, and 100,000 tons of cold storage is still under construction.

Sixth: Supply Chain
This mode means around the core business, through the information flow, logistics, capital flow control, providing cold chain, processing, warehousing, and distribution services from the beginning until the end the whole procurement process, and then by the distribution network of the product to consumers will be suppliers, manufacturers, logistics providers, distributors, even as a function of the whole network of chain structure. China's cold chain according to this mode of operation of the representative enterprises in Wuhan Liang BOC. Cold chain market in the United States, business representatives such as, SYSCO, US FOOD. Representatives of domestic supply chain Fresh & Easy, SF cold transport, nine trolling the supply chain.

SF cold transport
SF preferred test after a year, SF Group September 25, 2014 officially launched the "cold transport" new brand, aimed at fresh food distribution market. "SF cold transport" is the integration of existing SF logistics, electricity suppliers, stores and other resources on the basis, for the fresh food industry to provide cold storage and transport, cold transport lines, cold transport delivery service, fresh food sales, supply chain finance one-stop supply chain solutions. Its customers include the food business for, fresh produce market, catering companies, fresh electricity providers.
SF cold transport business is currently divided into a food delivery at ease (cold transport Match, Yuncheng with cold, cold transport special transport, LTL transportation cold, cold storage and transport, fresh match, crabs courier), medicine at ease delivery (medicine at room temperature, the thermostat medicine , Yuncheng with cold, cold transport special transport, cold transport LTL), SF three large refrigerator.
SF's goal is to do a complete cold chain logistics platform, with cold warehouse at the core (currently Shanghai region, "Fresh One"), with cold transport trunk link, the use of city distribution network to solve the B2B distribution, Home Delivery Network to meet B2C distribution.

Supply chain Fresh & Easy
Fresh & Easy positioning in the temperature-controlled supply chain supply chain integration service provider, is one of the benchmark companies China thermostat supply chain, relying on two cornerstones of the network storage and cold chain temperature-controlled transportation and distribution systems to networking technology, supply chain finance core service means, to lead the industry resource integration, around supply chain optimization, to carry out domestic and foreign trade, circulation processing, temperature storage, exhibition and trade, Route transport, urban distribution, terminal chain, network marketing business, leading the integration of industry resources, help customers achieve business flow, logistics, information flow and capital flow synchronization, to create a unified, secure, efficient, temperature-controlled supply chain collaboration.
Supply chain Fresh & Easy seven regions in the country have 18 thermostat supply chain base, located in the Great Plains, east, north, northeast, northwest, southwest and south China regions, warehousing a total area of 1.5 million cubic meters. Fresh & Easy chain logistics base in the Central Plains have two total volume of 500,000.

Seventh: The electricity supplier based model Fresh Food Distribution
Fresh electricity supplier delivery refers to the major electricity supplier for the raw speed of delivery of fresh businesses to provide service providers. Like I love fresh bee, Jingdong home, Aegis Express.

I love fresh bee
Love fresh bee in May 2014 on the line, based crowdsourcing micro logistics and distribution as core model, based on mobile terminal positioning technology solutions O2O operational services. Focus on the last one kilometer Community fresh distribution, the main one hour lightning delivery. Fresh-based platform with strong product positioning for the young white-collar crowd.
It is understood, O2O communities get electricity supplier love fresh bee angel investment 10 million yuan on the line at the beginning of May 2014; in mid-October, Sequoia Capital lead investor in a $ 20 million A round of financing; B round of financing completed early in 2015, the estimated value of 300 million US dollars; with the announcement of a $ 70 million Series C round of financing, love fresh bee established four year's time has been invested.
After obtaining the C round of financing, love fresh bee will continue to focus on community internet shop takeaway system construction, more attention has not been chain, the brand store business. Previously, O2O community electricity supplier love fresh bee CEO Zhang wins has publicly revealed that love fresh bee has over ten thousand shops and cooperation, we completed the cooperation shop hard and soft technology upgrades. Currently we love fresh bee has covered the major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Foshan, Suzhou, Hangzhou, Nanjing, Chengdu, Tianjin, user scale will reach 5,000,000 daily orders stabilized at more than 100,000 single month more than 100 million water yuan.
Love fresh bee aspects noted chose to partner takeaway fruit, fresh takeout and other Internet forms of takeaway and shop, because coverage density shop big and close between consumers and easier to support home convenience.
I love fresh takeaway killer bee is "one hour service" in order to use the fastest speed to meet user demand for fresh, daily necessities, daily necessities and other fast experience. Billion state power network in communication with Zhang wins learned, the latest play is to take in the key category of goods origin direct sourcing strategy, unified by love and fresh bee supply to the store, to reduce procurement costs, abundant types of goods shop at the same time, increase the stability of supply and quality.

Eighth: "Internet + cold chain logistics" platform model
This mode refers to the large data networking technology, IT technology based on integration of logistics finance, insurance and other value-added services, to build the "Internet + cold chain logistics" cold chain resource trading platform. Representative enterprises cold chain vest, with the code.

Cold Chain Vest
Cold chain vest with the October 2014 platform line, is for the country's cold chain logistics trading platform, providing dealmaking for the car source, supply, warehouse sources, online payment logistics, supply chain financial services, cold chain logistics market index release, cold chain knowledge integrated platform services.
Cold chain vest platform core business
Cold chain logistics services: to provide cold chain transport and storage of information dissemination, dealmaking, credit rating.
Car networking services: vehicle location, temperature monitoring, order tracking, vehicle trajectory queries, maintenance and other services
Financial services: online payment, logistics and financing, asset inventory of, property transactions and other services.

Code on Hotels
"The code with" intelligent cold chain altogether with platform for distributors, wholesalers, logistics providers and other commercial enterprises, provide around the city, the most complete, most efficient supermarkets, restaurants and other channels with a total cold chain services platform.
It is understood that, with the establishment of the code is a set of intelligent door cold chain logistics system. First through big data to supermarkets, restaurants, country stores information mining community out, and then establish the order pool, open to local logistics partners. Finally, to provide a service system for LTL and cold-chain stores, to enhance the customer experience.
On cold chain code with four advantages
First, the Four Frees and One pay commitments. Timeout free not specifically referring to delivery orders, delivery non-delivery, quality nonattainment and channels not receiving, compensation for damage to cargo or cargo is mainly missing;
Second, reasonable fees, and low cost. Under the guarantee of the standard price, standard service and qualified distribution frequency of the premise, the implementation of cost 20% lower than the company's logistics, contract logistics prices 40% lower than the moment the massive fragmentation of orders gathered and then make allocations, this scale;
Third, the entire network coverage, complete channels. Entire Shanghai, Jiangsu, Zhejiang, has pushed our team, as currently, has covered the entire East LTL 300 cities and counties, covering nearly 5,000 supermarkets shuttle, while nearly 4,000 restaurants upcoming proliferation;
Fourth, convenient order, a stop in the end. We offer four side, under a single variety of ways to meet the different needs of different customers in different scenes, while achieving service tracking and visualization.


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