"LTL + vehicle" to where urban logistics O2O

China's logistics industry started late, with the rapid development of national economy, China's logistics industry to maintain rapid growth rate, and constantly improve the logistics system, the industry has become more sophisticated and standardized operational. Modern logistics is the product of economic globalization, but also to promote the important service of economic globalization. With the gradual development of the economy, modern logistics industry showed a steady growth.
In the mobile Internet wave sweeping all walks of life, when Internet transformation of the logistics industry has also ushered in the spring. Billion euros net interview with the speed camp was founder and CEO of town, which from the perspective of industry practitioners to redefine the city logistics and distribution together new ways.

Press party billing, multi-point to take delivery, preparation of city distribution logistics network
Speed ​​sent in (SPIDER) formally launched in November 2014, was sent under the Beijing-speed Logistics Information Technology Co., founder and CEO of town. Speed ​​faction to transform and upgrade urban logistics efficiency as the goal, expect mobile Internet tool, O2O mode, with the operator support system to bring revolutionary changes to the city logistics. At the beginning of the line has been completed A round of financing of ten million US dollars. According to public information, speed camp was currently stationed in: Beijing, Hangzhou, Tianjin, Shanghai, Shenzhen, five cities.
Town of million euros net, said the logistics industry is very obvious economies of scale in the industry, was quick to send the basic model is to centralize scattered and discrete capacity needs, with the move of the way to do intelligent matching of logistics information, while providing standardized services and products, so that city distribution more efficient and more environmentally friendly.

Town of interview billion euros net presentation, speed to send the obtained models and services characterized mainly in: Press Square billing, multi-point to take delivery and operate on a standard.
First: according to party billing. Speed ​​to send the goods must be calculated based on the actual cost of the volume size and distance traveled. Customers do not consider choosing transport models, do not pay for the extra capacity. How much actual goods, transport distances far to pay much freight. The user can selec or vehicle LTL service on demand;
Second: take delivery of multi-point, multi-multi unloading equipment, intelligent route planning. Speed ​​sent in by technology systems and optimization algorithms, LBS matches for goods based, according to the optimal path planning system, improve vehicle loading rate and reduce the rate of empty driving. Every vehicle on the road, have become too quick to send outlets and warehouses, the original fixed set of goods (depending on the actual network, warehouse) into a mobile set of goods and warehousing, breaking the geographical restrictions and outlets physical space limitations of the vehicle capacity. Drivers can improve operational efficiency, achieve cost intensive;
Third: standard operating, full insurance. Speed ​​transport platform come in as a third party, not only provide information matches, also bear responsibility for transport, the driver will operate standard platform to develop strict operational guidelines and a clear system of rewards and punishments. Platform and insurance companies through cooperation, for each order is automatically generated policy, cargo damage and cargo liability caused by poor transport and rapid implementation Xianhangpeifu claims, for the owner and the driver made a two-way endorsement.

Why do city distribution O2O platform?
At this stage, the main road transport to inter-city distribution and distribution of the main city. Town said: intercity trunk belonging to logistics and distribution logistics, is the main artery of the city, its gross profit margin at about 5% -6%. The city distribution belonging to last one kilometer regional distribution, the capillaries of the city, its gross profit margin is still up about 30 percent, have great market space.

Town said the city distribution should be no blind distribution throughout the city, the future trend will be the city distribution: City end distribution more decentralized, small-volume, multi-batch distribution will become the norm, to the stock, but also the city to the warehouse Delivery direction of development. Therefore, the city car will also be more demand goods match fragmentation. At the same time city distribution, efficiency and accuracy requirements will be increasingly high.

The other hand, inter-city distribution, their time and accuracy has a certain tolerance. But the problem facing the intercity distribution is still very serious, mainly in the following four areas:
1, asymmetric industry can not be changed by information symmetry. In the region, for example, the southeast coastal areas to inland freight volume compared to the coastal areas is greater than the inland traffic. This is a form of industrial structure, can not be changed by the Internet information;
2, trunk stream of high-quality resources and volume remained largely rests in the hands of traditional sphere of influence, emerging Internet companies is difficult to share a bowl of soup;
3, route logistics in traffic on the way business is unable to complete the joint cargo;
4, back to the car trunk stream suffered more limited, with the planned cyclical characteristics. Planned highlights the mobile Internet can not be immediate, random advantage; periodically on a relatively long operational efficiency and difficult to protect. Therefore trunk empty trucks Chi rate has not been real improvements.

Freight usher in the best of times O2O
As a complex logistics services industry to support the basic stance medicine, finance, retail, catering, fresh, home and other service industries. As the mobile Internet on all walks of life transformation and upgrading and optimization to reach the bottleneck, deliver the line corresponding to the logistics industry has not got too much change.
Drops by a new round of rapid change has caused the traditional travel industry caused a huge impact, so the logistics industry practitioners also naturally shift attention directly from manned to cargo. Internet need to change the logistics industry, freight logistics ushered in the best of times. The O2O industry itself to do is to change and reshape the supply chain and logistics as the core and foundation of the supply chain is one of the key, to accept O2O transformation is inevitable.
The supply of quality is the core, freight O2O burn must be "smart"

Field trip in a taxi, the taxi is a scarce resource, in a taxi burn subsidy war first started the driver, the driver resource grab, and in the field of logistics, Town told billion euros net, the most is the lack of drivers and vehicle. City car for cargo freight delivery market is the oversupply of "buyer's market", is the core of high-quality supply of resources, as long as the supply, there will be a steady flow of a large number of drivers to join the initiative.
For looking for quality sourcing, Town made experience sharing: the first is for the C-terminal client, the actual existence of a relatively small circle, but also more dispersed. Early users accumulate more slowly, but once the foundation and reputation affect the post will bring the user to lay a considerable number of single volume growth; Second, companies focus energy on to the next B-side user, in fact, companies use logistics service process will cover to a group of people, that is the B-side client is actually a cluster C end customers, they dispersed to their own lives, the client is the B-side to the C-terminus of customer traction process; Finally, B and C-termini of customers accumulation, and gradually establish a brand, drive business gallop through branding, supply is naturally concentrated closer to the platform.
For the industry through subsidies circle appears the user and the driver's behavior, Town O2O think the logistics industry should be "smart burn." First: the logistics industry, especially freight O2O industry, Pratt & Whitney-type burn no sense, subsidies will only make the abnormal development of the market. The end result most companies can only play the role of barely burn Early education market; Second: freight O2O burn cultivation should be targeted and loyal core user drivers. Through appropriate incentives and subsidies, follow through progressive, driver and guide users to become the platform of loyal "fans" to enhance stickiness platform, this play is valuable.

Didi and Uber city freight situation will impact how much impact?
Didi taxi and Uber has always been in the front row at the cusp, on Didi taxi to the delivery of cross-border areas and Uber news also often attract our attention. For competitors, the trucking industry from different fields will cause what impact, Town billion euros net to show:
1, drops and Uber is still dominated by small cars, city freight distribution If you choose car distribution inevitable high cost and the limited space available for cars;
2, mixed passenger may to a certain extent, will touch the legal red line;
3, drops and Uber's car business would have been swinging at the edge of the law, in the absence of a good job their own "their own" work, Uber drops and there are not many distractions to freight fields. And it is during this period freight O2O platform meters sprint crucial moment.
Town that, even after drops and Uber really on the line logistics and distribution services, then it is only limited to high-end services, and Uber bit more cut off the tip of the pyramid share. While a similar speed to send this city was O2O freight companies can coexist, through eating pyramid in the lower trapezoidal part, bigger market share here.
Previously network billion euros in the first half 2015 inventory logistics O2O field before financing, of which 20 companies received venture capital financing, respectively. With the breakdown of vertical industry sectors for further exploration, the industry will be staking into substantive "lose ground" stage. Who can become the industry leader, million euros net O2O logistics industry will continue to focus on the latest developments.