[Rookie] do 4PL push electricity supplier logistics 1 billion to start a major upgrade, "rookie league" service

March 28, novice network announced joint logistics partner alliance consisting rookie conference held as scheduled, logistics and Sharon have invited to participate in the following important topics for our readers sort out the conference site, along with rookie network CEO Tong Wen-hong speech content. (Xiao Bian reminder: In this paper there are bright spots, logistics Sharon Tracy on the "bin" and "Data" shared Questions Ask Wan-lin, vice president of a novice)
First look at the main topic of the conference site
First, the rookie league service offerings are what?
Rookie League will launch the first phase of the day, the next day and other quality products and promised "Speaking on that, not to lose"; other products, including orange Noda, Tingri delivery, night delivery, home delivery, open box inspection, pick rewind, etc., will be launched. Rookie League 5-8 year vision is to serve 10 million enterprises, the annual distribution of 100 billion package.
It is reported, the unio has launched the first phase of the day of service in 12 cities (Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Hangzhou, Suzhou, Jinhua, Dongguan, Langfang, Jinan, Tianjin), launched in 90 cities next day service. These products will be the first high-quality logistics Lynx shelves. Consumers in the future Lynx online shopping, if you see with the "day of rookie unio" and "the next day rookie league" commodity special logo, which means that if a single day before 11 o'clock, you can send the goods the same day up, if it is 16 points before the next single, the next day can be served.
League rookie of the service will have a unified customer service, consumer complaints more convenient. If you can not deliver on pledges, buyers will receive compensation.
Alibaba Group CEO, rookie network chairman Zhang Yong said: "Logistics is an important new business and the entire infrastructure of the new economy novice network wanted to take advantage of technology and data enabling logistics partner, united together to provide high quality and reliable. logistics services, logistics products and create more scenes, leading the formation of industry-wide standards and brand, and ultimately enhance the end to end supply chain efficiency, as more consumers a better experience. "

Second, the 1 billion fund to start with wher?
Rookie network also announced that, in order to encourage businesses to choose the rookie league, promote normalization of quality logistics services, will spend 10 billion for the league to start the fund. Prior to May 28 in the business cooperation with the rookie league, will enjoy more substantial service price. This is the first big move rookie network to be completed after the first round of financing, China's major express delivery companies are invited to join the Alliance to start.
Wan Lin, vice president of network, said the rookie, rookie league launch services, a rookie and various partners to build. "We welcome the commitment to enhance the experience of logistics companies are involved", Wan Lin said the end of the year, the day of the rookie league to reach 20 cities, districts and counties shall be extended to the next day of 1000, to cover 10000 Goods brand, service 100 million consumers.
Prior to this, as they have the network and launched a pilot service from different vendors. A set of data show that, after forming a novice business, logistics efficiency have gained promotion, such as logistics costs Walch decreased by 25%, Royal Square mud logistics aging a 30% increase. Hisense Electric said that in the case of substantial growth in sales volume, the total inventory dropped by 30%.
To encourage businesses to choose the rookie league, to promote high-quality logistics services normalization, rookie network announced at the press conference will come up with 10 billion for the league to start the fund. Start-up funding will be used to promote businesses and partners to better provide upgrade services to ensure reliable service touch of consumers.
Wan Lin also said that the rookie league will start "early Bird Project (EarlyBird Program)", in the business before May 28 to cooperate with the rookie league, will enjoy nearly 50 percent of the industry price concessions.

One bright spot: In the conference site, participants from all over the country through live scan code, bought the rookie league experience service in Australia
100% imported dairy brand - fresh language ranch pure milk. With rigorous comprehensive supply chain management system, coupled with the speed of rookie league next day logistics, so that the participants experienced a remarkable fresh experience.

Highlights II: The following is the logistics Sharon Tracy on the "bin" and "Data" Sharing and Wan Lin, vice president of rookie dialogue
Tracy: rookie unio service products, relying on his rookie partner warehouse or bin?
Wan Lin: a novice in terms of the main warehouse to do core node positions, not to warehouse operations, to partners warehouse resources.
Tracy: rookie in the league, in addition to the surface of a single data sharing, data warehouse WMS system and whether rookie partner share?
Wan Lin: rookie league service products, a single cartridge and surface data are open, which is the core competitiveness of the rookie league, but the rookie also respect WMS data is the core competitiveness of partners.

Comments: rookie of the data warehouse resources and have got it, plus the upstream control traffic, and consequently do not say, as long as doing just fine.

Then look at the rookie network CEO Tong Wen-hong Presentations

Thanks for your partners, colleagues rushed to the city thanks La witness upgrade of the platform! Next, I tell you all about what to do is a novice.

Speaking of electricity suppliers will be reminded of a twin brother that express
According to the National Post Authority data, the total 2015 national electricity supplier 20.6 billion. The second data is the total turnover of the retail network, the network total retail turnover Alibaba just last week March 21 has exceeded 3 trillion, the whole society electricity supplier total turnover of 3.8 trillion. How much is it in 2005? I went to check a bit in 2005 is 15 billion. So, ten years time, the whole of the retail electricity business platform, I do not mean Lynx, the whole of China's retail electricity provider platform, up from 15 billion to 3.8 trillion today, which is 250 times of growth.
 
When the effect of the developed areas Express from 2005 to the present average of 2.5 days, which is very remarkable. I wait to say this is the wisdom of the market, this is a concerted use of their respective advantages, huge play their respective roles. If it is a self-platform, I believe that if 250 times the growth could not carry. Today you can see the entire industry faces a single electronic delivery is also very powerful, more than 70% of the industry to achieve a single electronic surface.

Then look at the growing pains
1, the price
In 2005 the average price of delivery is 27 dollars, includes business items. Today, including the warehouse, including a 13. In the following, I also asked about the rhyme veterans, Nie Dong said the word "cabbage price." During this growth, although the scale up, but as the courier industry, the logistics industry as an intermediate pain is actually you know we are doing today is very hard to live, but it is selling price of cabbage.

China's price is unique, American Express today almost every single 5-10 dollars, so I think the gap should be more than a little bit. American Express average price is 30-60, I wonder why we Yangtze River Delta 3.5, the whole of China is the average five? Gap is too great. In fact, today our average age is good, our average age is 3.6 days, the average age of the United States is 3-8 days, we found the national average is still faster than the United States. This is the status of the logistics today.
Such a team we socialized in the past 11 years double,

From the beginning of 2011 to 467 million in 2015, an increase of 21 times, 11 times last year, double the end of the test over a data, the seventh day, when the 2015 double 11 to November 18 the day, we looked at , while stocks have been a number of parcels, you see 240 million. This data back to 2014, the previous year's 240 million package delivery took 16 days, so you will find a large number of parcels in the accumulation of double 11, we jointly mobilize community resources together to complete this thing, these data sufficient to prove that the Chinese people have their own wisdom, we have our own solutions.
2, in addition to the price of labor pains, the other can see that today's logistics homogenization, dispersion, confusion, efficiency should be improved, it is true

But also to see what consumers expect?

Consumer expectations are determined, happy, caring service. Kill fish just old Xiao say is personalized service, not to send early and late delivery is not right. Not long ago, we have the majority of the electricity supplier consumers, not only the Lynx platform, made a 4000 consumer survey, we ask you to say what the demands of consumers of logistics is, for consumers, they do not express concern is transported over or landing shipped over with, they only care about the experience. Whether or warehouse is equipped with landing, or express, are the logistics. In 4000 56% of consumers say "allowed too, do not know what time", 25% of consumers say "send home staff attitude is not good," 50 percent of consumers say find a good logistics services . "

Today this situation how to change the future of logistics in China, wher the future of China's express delivery wher.

We want to see what is coming in order to know wher to go. Not long ago, I was chief strategy officer and Professor Zeng Ming Alibaba talk time, he said, "Judy, today's society has entered the net social past is dotted society, society is the so-called point-like production for self-sufficiency, self-produced self-marketing, it is the next-door neighbor and exchange about it with each other. to the industrial society is linear economy. "What are linear ecology? Today, P & G has a VIP sitting wher linearity is as Procter & Gamble, Wal-Mart, such as extreme supply chain system of the industrial age, in fact, their typical representative of the pipeline, is the supply chain, that is, how to put themselves in the system in the supply chain integration to the best. But today's world is a mesh? What is the net world. I understand, Procter & Gamble, for example, it is also a rookie and cooperation, it is not only one of the two total distribution, it is not only sell offline, also sell online, sell online and offline together, take stock of how a multi-channel support, they also believe Lynx platform other than to sell, how to support the sale of a plurality of electronic business platform, supported by a stocktaking how online and offline, both have online self-consignment model. Former dealer, absolutely not self-employed, now dealers do everything, so the network structure, both with B2B logistics, but also to do B2C logistics, not only do toC, have done to B.
Total retail electricity providers have talked about 3.8 trillion, it has been more than 10 percent of total retail sales, I believe the future of rural areas, the future of cross-border, in rural areas it is just beginning, just beginning to open cross-border policy last year, is still testing the waters , I believe that the future of cross-border rural future, beyond today's 3.8 trillion regardless share of 10%, believe not only that far. How to eat such a large piece of cake? Such a large market, there is no perception of service how to do? This is why the introduction of the rookie league.
Last year's "May 28" rookie Conference, a partner executives said "Judy, you should erected a banner," I said I did not dare tree banner, is not a rookie with the brand, it is necessary alternative out Shen Tong, tact of the brand. How can it be? We do not fight each other to absorb excessive consumption, hoping to focus more on the service upgrade capability, rather than on price war, rather than on the people fighting each other. Therefore, we hope that through the rookie league, advocacy wholly Chinese service for businesses, the market share of course needed, but healthy market share is the need to diversity, deterministic service come, which is why we want to push the rookie league. We can not promote an efficient, has a customer awareness of services available to consumers?

What is a rookie league organization?
In short, it is a commitment to service upgrades, the Organization is not a control, a rookie just take a big platform, big platform, we have to advocate an idea to develop some criteria hope that all partners are able to become a logistics service upgrade of an organization.
1. What rookie mission? What rookie do?
I believe the mission is the most important. Like the original, like the establishment of Alibaba, initially set up as a rookie, it was established 99 years Alibaba, Ma always said, "Let the world not difficult business", so that finance from the sale, so the cloud. Ma always said, do not do to others what others can not do, we hope to provide a platform for alliance, called on everyone to come, this should not be one of the partners did. We want to provide reliable logistics services, can not say that fast, fast is just a stream, there are many consumers demand. The charm of an open platform is that it provides unlimited possibilities to the consumer, if the consumer has unlimited demand, the platform can provide unlimited products to consumers as the same ecology.
Today, we come together, is a coalition, should not be a benefit organization, there should be a common vision mission objectives organization.

We hope that the next five to eight years to serve the whole of China 10 million companies. It can be sent by five to eight years 100 billion package to the hands of consumers, and to send well, was sent to consumer satisfaction, both of 1000 is not a rookie who has done, but rather requires that all partners can do together she says.

2, two conditions to become a member of the League rookie of the need to meet?
Many partners say that I count as a novice league it? We do not have mandatory, here are partners and we should have a relationship, it would force the alliance to join a novice it! We do not do such things mandatory, the alliance is open, you can access, we welcome freedom of choice. Alliance released today, just take this platform for his kind invitation and rookie cooperation partners to join together. But there are two conditions: the first condition, we must be committed to providing quality service; the second condition, willing to share collaborative, willing to open sharing. As long as these two conditions are very welcome to join the network as they take the rookie league in the platform.
3, the next question is what you do, what I do, right?
We are talking about the vision, mission, goals, and the team would like to do down to earth when the two sides still have to locate the boundaries of what is and what relationship Yes. For this, we would like very clear, what rookie provide, as they always focus on the horse always say "do what others can not do."

First, we offer something others do not, why should we in the national positions with the network, why we do face a single electron, which in my opinion is our infrastructure;
Second, I do not mesh supply chain, because the business needs are diverse, there are online and cable, import and distribution patterns are, in this supply chain mesh inside, if you only do a part , as they are willing to open data, all mesh string together the supply chain, which we are willing to do, which is we want to do.
Thirdly, cloud computing. Now cloud computing has become a concept, the core of what cloud computing is? In fact, two things. Because a lot of people wanted me to listen to cloud computing technology to you, the technology also realized you say DT era, data is already yours, what am I doing? I think you misunderstood the cloud. Ali goes only do two things: The first is how cloud storage, so you save a lot of physical machines, reduce costs; the second is the computing power of big data; third is middleware products to help cooperation partners can set. Your meticulous management, how to manage the delivery of the transit center and the end of the network, is entirely their own to do.
Fourth, as it also provides what? Novice is also provided on the Lynx platform, the future may be, we can also provide express service on other platforms; we are willing to use the internet for you rookie endorsement, endorsement platform for fly when you do not fly, we and you are willing to lose together. Rookie has such vision, are willing to do to get things done; we also provide cloud customer service, and why? Because the consumer, he may purchase on many platforms, for businesses, but also with warehouse equipped with both express, at this time how to make the consumer experience better, how to let him sale between different partners can silky smooth handover, this is what we call cloud. Your brand will be in, it will not replac all of the brands with rookie brand.
What do we cooperate?

First, I have just talked about doing their own internal data management; Second, good internal refinement of operations; third, the left are the basic infrastructure and mentality, the third is a must open the synergistic heart. Purely because there is no competition between the new economic model, we are competing relationship. In such circumstances, how good to be doing more, and how their strong binding weak, because everyone has a short board, short board determines your overall consumer awareness.
Partners can also do what?
You can also make pledges, whether you make a promise of delivery or next day. Here also like to take this particular talk, courier and warehouse are not born with competitors. BES colleagues not only do they do with courier warehouse, I think every company has its own characteristics, can make a successful partnership, it can be said only courier service, to do the fine, it can be said only distribution services . Today is not that you should have a warehouse with courier companies act, no, this market is growing cake, it is endless. I think that today, small and medium businesses a single point made express demand pattern will become increasingly large. Similarly, we also have many more sub-positions of the brands in our warehouse system with enormous appeal.
Today, we express how to be able to make a network from the original tiered service, with a warehouse in the country today, how can rapidly reach a national network for business use, I think this is a novice needs the basic services each partner above to find products, layered products do, do deterministic service, this is your doing.
In short, you do service, you do certainty, as they provide some basic facilities, as they give you an endorsement, as they give us the tip to provide good service to the consumer expression. In the past it has been criticized for saying Lynx reception there to express my service, and today we do, do not come to see you on the ability.
 Today, China's economic changes because of the Internet, I think the sentence is in addition, today's Chinese economy will change because of the development of logistics. In the end we are open to help express, or open a disservice to slow. In fact, every one here, which is a crucial role, only we would like to see us doing to China's logistics will have undergone enormous changes. China's super-logistics to the United States, is not enough to learn abroad, China has its own economic characteristics, China has its own characteristics of logistics, customer trust first, open, sharing, both competition coordinated logistics system, It is part of our future. thank you all!
Last sentence, is to meet all the better! thank you all!