Electricity providers started 618 years to promote logistics and cold chain distribution or war game into focus

"This year, to give fresh orders forecast is 10 times more than last year, so we put a very large warehouse in this regard, capacity, transportation personnel, 618 in helping us fresh cold chain started this gun." 2 day, Fu Bing, vice president of Jingdong Mall warehousing logistics Department told reporters, when introduced 618 Jingdong logistics preparations for war, highlighted the fresh distribution problems.


Fu Bing said, fresh category, the consumer is very high frequency of consumption, a very strong adhesive category, but there is no one Chinese B2C companies can do well in this category, first, because of its own goods are not standardized, the other is the lack of cold chain throughout China, resulting in more difficult to do it.

Fu Bing said Jingdong to do this has two advantages, first, Jingdong has accumulated a huge consumer groups, and fresh category is relatively low permeability in Jingdong, Jingdong to do so this category of users access to the very low cost; the first Second, Jingdong itself already has the last kilometer of the small pieces and large logistics network to reach consumers, now just go through the appropriate cold chain technology, the cold chain merchandise superimposed to said network, you can reduce operating costs down, without affecting the user experience.

"The key now is the logistics facility itself, the front also said that China's cold chain logistics facilities are relatively scarce, especially in the electricity supplier for such a business model. If you go to Jingdong electricity supplier of cold chain operators a warehouse, the entire demand stratosphere is now most companies 2B immune satisfied. "Fu Bing said, so be sure to Jingdong to build such a network.

The importance of cold chain network Jingdong self-evident, as early as May 18, 618 Jingdong start of the General Assembly held on Jingdong Group chairman Liu Qiang East, says that Jingdong will create "three net", has created a two networks, a large network appliance, a network of small pieces, the future focus is to create a third network, that is refrigerated, cold-chain, warehouse with integrated network.

Liu Qiang Dong said at the time, Jingdong will use three years, hoping to cover the completion of the end consumer can achieve refrigeration, cold chain technology networks. "This network can be established covering more than 1,000 cities in the cold chain, from Alaska king crab, abalone, a variety of high-quality Australian food is fresh, timely sent to the customer table, this technology Jingdong proposed a very high demand. "

Referring to the current construction Jingdong cold chain network, Fu Bing said, Jingdong in more than 10 cities to provide the entire fresh warehousing services.