Do you know? Doing more with less freight forwarding

Freight forwarding do more with less?

The answer is that niche marketing - a carrot a pit

Targeted marketing mainly to see a company or individual targeting, some freight forwarding companies that specialize in targeting a class of products or services targeted to make a route here that targeted marketing is targeting sales of personal, choose a product category niche marketing, let yourself be professional on this type of product.

For some sales not been touched doorway, why not stop and think about their own existence is not a lack of marketing tools, you can break from a single point, if you can do along later, and then slowly to the surface of the expansion, comprising forwarding many of the services, choose the one more interested in themselves, relatively high profit service aspects of break it?

For example, profits for Hong Kong has been very transparent, intense competition, and then you can go from a few shipping companies, freight relatively high side of Hong Kong started to study, specifically looking for such customers to develop, may your monthly Votes limited, but the profits are not necessarily less than other sales; or do you think FCL, LCL, larger than the competition, then you can not be doing this dangerous piece of it, you go to a class of dangerous goods to become familiar with the entire service process, the need for documents, customs declaration, shipping and other requirements so that they are for this type of dangerous goods become very professional and dedicated to find out the guests of these goods, I believe the results you will be satisfied.

Targeted subtext is professional, extensive knowledge, but not professional to do some ordinary goods, or goods are more familiar guests have an advantage, but encounter some special items of goods, really worthy of your trust or professional level , unprofessional marketing difficult for guests assured of the goods entrusted to you, but if you are just very professional, and you can make the guests feel the familiarity of his product, then your confidence has increased a lot, even in case of to a multi-year sales of old, he was not so familiar with your products to customers, so as you can in a dominant position in the competition, this is an absolute advantage in the local get a break point and won customers.


In short, each has its own characteristics freight forwarding, sales is the need of its own, to find a suitable development path, to do serious persistent harvest will follow.