Six Degrees and Zhangxing Liang: connection, so that enterprises into the social era

August 24, China SCRM (Social-oriented customer relationship management system) leader - Six Degrees and Technology Co., Ltd. (referred to as "Six Degrees of people") was held in Beijing media communication, science and technology and founder and CEO of Six Degrees Zhangxing Liang talked about the development of the internet for people, enterprises changes, combined with years of experience in serving the enterprise market, talked about the problems faced by corporate marketing and solutions, and introduce a comprehensive introduction from multiple perspectives EC (Easy Connected platform) for value of the business process to share a lot of insights, triggering media thinking and discussion.

Enterprise Services hot market, the emergence of many new start-up companies and even such giants BAT also joined the field, and six times from its inception aimed at the enterprise services market, which may be a foresight, but it is an advantage because the enterprise service after market knowledge obtained.

Founder and CEO of Six Degrees and Technology Zhangxing Liang said that in 2011, the company received investment from Tencent, has been hundreds of millions of active users of Tencent QQ interfaces, the company started a second venture, in 2013, and published six times since SCRM (social-oriented customer relationship management system) products, access to the increasingly high market acceptance.

2015, foreign market expansion, in just 15 months, the valuation is an increase of 12 times, becoming the Chinese SaaS market SCRM leader.

Enterprise is a social organizations, social enterprises in the era of the Internet is based on a step by step development, combined with years of industry watchers and understanding Zhangxing Liang think now the enterprise social era.

1998 Global Internet in the ascendant, China set up the Big Three in the Internet this year, initially laid the China Internet tripolar shape, marking fast connection open era. 2004, Taobao, Dangdang and Jingdong open Internet e-commerce era, people's consumption-driven economic life toward lower cost, more efficient and more convenient direction.

Since 2008, the Internet began to change and affect people's daily life, lifestyle services connected to the individual, the individual is connected to one service. 2013, with six degrees and as the representative of a new force opened the era of social enterprise, started to make their own individual businesses better connectivity, allowing smooth and efficient operation of the enterprise, the enterprise began to make a better connection with the external connector change business.

Six Degrees of business and believe that the connection change, and as a service era leader, and six times to do is this: the user's perspective thinking; results-oriented, fast action, flexibility; actively meet the challenges the courage to take responsibility, continuous learning; break the traditional thinking, daring to try new methods. It is also six times and bring the core values.

Necessity of Enterprise Social Age

With cloud computing, mobile technology development trend, brought on commercial impact, the arrival of the era of social enterprise has its inevitability, the arrival of the era of social enterprises have contributed to a number of reasons.

On the one hand people change. 60 There are 70 obvious imprint of the times, accustomed to worship and imitation, after 90 to 00 represented networks aboriginal self-consciousness stronger, more creative, these people have the ability to think independently.

Bring about changes in the management of human change. Industrial era pipeline operation test is to manage the organization's employees, which is a sacrifice in exchange for management staff efficiency. Today's employees need to be respected, the need to stimulate the creativity of equality.

On the one hand is a social change. Social relationships between people migrated to the social networks, social relationships when people migrate to the Internet, the business model has changed, starting with business processes within the enterprise to expand outside the enterprise, social networking more penetration into the corporate marketing link.

Zhangxing Liang said the impact of the change from the age of the Internet to a social-oriented Internet business marketing is very obvious, business potential user traffic from a single from search engines, began to change from social media, companies need to connect to scattered on the social media one coterie to tap the value, which is the value of enterprise social networks.

In SaaS as an opportunity, there have been outstanding foreign outstanding enterprises, look internally, it seems to have been a corresponding goods and services, adapt to the wave of SaaS, six times more people and do service for Chinese enterprises to use the SaaS .

The real core of SaaS is not mobile and cloud technology, but the new value of mining

In SaaS (Software as a Service) for the service in the form of corporate social change is after computerization, automation of enterprise modernization of the Third Wave.

Thought before, the traditional software business management, SaaS is the core idea for the employee empowerment. Previous software processes within the enterprise, social-oriented SaaS software focus is outside the enterprise. Many mobile CRM software focused on the behavior of the sales staff to monitor, such as daily fight card, to submit a log, but the EC is not the same, Zhangxing Liang said, "we pay more attention to customer resource management, the sales staff in the end the number of customers, they and how kind of customer relations, how to advance the process of selling. "this is a concept of change.

Zhangxing Liang said: "Any rise of a new industry, in essence, is for customers to create new value of e-commerce up just when we think things can sell online shop rent province, but in fact on the train today Taobao cost ratio. rent more expensive, but Taobao is still booming happen, because it creates new value; SaaS, too, it is not the key to cloud and mobile technology in the form of key is that you use these forms for customers to create any new value. "

SaaS is not to replac traditional software, "cloud and mobility technology of the original OA, ERP re-do it again, in fact, value is not large, SaaS should go to tap new value," Zhangxing Liang said the new value lies in the following three point:

"First is the new value of social brings, in fact, many foreign SaaS is a social-oriented enterprise software implementations from enterprise customers to interact with your customers, and then return to the enterprise data to interact with external processes; second is large data brings intelligence, SaaS in the cloud to form a massive run data, mining analysis can be done to make employees work proposals, reverse push employees to work, improve staff efficiency; third is the management of change, traditional software is a core value management, often at the expense of employee efficiency and improve the management level, but Chinese companies are in transition from manufacturing to create, while 90 gradually become the workplace of the main post, personnel efficiency become the core concept of enterprise development, improve staff efficiency will be SaaS one of the core values. "

Six Degrees people do is SCRM (Social oriented CRM), "+ data connection" is the EC is different from traditional CRM areas. On the data, EC can automatically record the sales process, complete and objective data precipitate; on the connection, EC can be connected to mainstream social networking platform to automate sales management. Through social and information management, build sales, "closed loop" to "closed loop" connection to help enterprises to improve management efficiency and operational performance.

Six Degrees and the vision is to "become the SCRM leader", 2015 EC to achieve a full-year sales growth of over 100%, the use of EC business has more than 200,000 users, a few million sales a day are using EC sales activities by EC platform breakthrough billion times. "Our annual sales revenue will double, Salesforce continues to grow for 18 years, and then we did five or six years of rapid growth, the Chinese more than the US market." Zhangxing Liang said.

Six Degrees of people trying to get more people to realize that companies are entering the era of social networking, and hope that more enterprises to find a new way to deal with age. Through this activity, the presence of six degrees and let the media correspondents saw the potential of the SaaS SCRM per vibrant, more in-depth understanding of Six Degrees and is committed to build SaaS industry chain, and is seen six times in SCRM (social-oriented customer relationship management system) as the core, firmly grasp the opportunity to Chinese SaaS market outbreak.