The disadvantage of cold chain storage into advantages

      Borrow the zhangjiang high-tech is located in the zhangjiang hi-tech park in Shanghai site on tall, fresh O2O, orchard every day has officially announced the D + round of funding.D + round of investors, it is the zhangjiang high-tech new fund management companies, investment is RMB 100 million yuan.At the beginning of the year, every day the orchard just get jingdong led D round of $100 million.

     Reporter noted that fresh O2O over the past two years has experienced a worrisome "rise".In 2015, almost all the fresh class O2O got the financing, but from the beginning in August 2015, some soon just announced that the financing of fresh O2O business transformation, the transformation of the layoffs, the collapse of the collapse of layoffs.That is to say, by capital markets after sweeping the fresh O2O industry, have to face reshuffle.

    Just get a D + round orchard CEO wang wei tells a reporter, every day last year, after large capital into fresh O2O sector, has experienced a "false prosperity", "subsidies to clients, brush single, to sell clothes, sell books do up, until August, almost burning money, didn't leave anything".

    General manager of the zhangjiang high-tech GePeiJian noticed earlier media for fresh startup bad-mouthing O2O field.Seven years ago, he took part in the Shanghai pudong software park of orchard this emerging things everyday angel rounds of financing activities, this time, in a bad-mouthing environment, every day he stepped up to support the orchard.

    "It and other fresh O2O different."GePeiJian said, zhangjiang high-tech took a fancy to orchard present layout of cold chain logistics system every day, "in the field of fresh, cold chain has to the world".

    Previously, many media when fresh O2O enumeration of weakness, don't forget to bring the orchard every day, "the leading enterprises closed in 2015 dozens of stores".

    Wang wei in the D + round conference, according to the past for a period of time, orchard stores closed indeed many every day, "the goal set in March 2015 is on the north, and widely opened 81 stores, chengdu, the result by August 2015, the store began to gradually transformed into the warehouse, responsible for delivery".

    The same store, wang wei said that, in the past when it used as stores, every order 200 ~ 300, but turn it into a refrigerated function after the "small warehouse", a day of delivery quantity can reach 1000 ~ 1500, "more effective".

    But since last year a thought by myself "landlord" into the "shareholders" zhangjiang high-tech tempted, even the world's largest dairy group rand riess of France also tempted.

     According to rand Jiang Xia riess China general manager, in the future, as part of its brand, the brand will take every day orchard cold fresh product starting platform in China.The dairy products enterprise, now the hottest products in mainland China sales is rand UHT milk at room temperature, but in the near future, if you can dock on powerful cold-chain logistics service providers, it will be more fresh boxes of cold fresh milk products sold in China.

   "Take a fancy to orchard everyday cold supply chain platform".Jiang Xia begins.Ironically, development of cold chain storage was once considered a symbol of orchard die every day, but now the cold chain became it buck to obtain the advantage of the large amount of financing.

    Every day after the orchard in fresh O2O industry was once considered traditional assets of enterprises.It has many stores, many employees, there are various and different mixing temperature, not some special fruit of large cold chain storage.This in the past, every day by rivals as a big orchard slot.

    But now, it has become investors "pay" one of the most important reasons."Building a small cold chain warehouse in Shanghai, 100000 yuan, the cost is not high, but the management, I have often been peers mocked as tired as a dog."Wang wei, said that those with an App software, a dozen engineers and product formed "asset light" team, now early death of death, injury, withdrew from the competition.

    Every day instead of orchard heavy assets, on the other hand, is expected to be toward the direction "unicorn", "store into the warehouse, I don't have to because the goods too much heap at stores and be customer complaints, also need not worry every day were punished by the urban management".