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Construction and logistics enterprise business model innovation

    Combined with the characteristics of the logistics industry and logistics business classification, can be summarized in the following typical business models available for various types of logistics enterprises choice. Enterprises according to the actual situation and market dynamics, at different stages of development to selec the appropriate business model.

The main types are:

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     A transport enterprise

    Transport enterprises profit model has a velocity model, professional model, low-cost model.

    Two warehousing enterprises

    Warehousing enterprises have profit model switchboard model, value chain positioning model, industry standard models.

    Three comprehensive service-oriented enterprises

    Integrated service-oriented business model pyramid profit model, industry standard models, brand model, customer solutions.

    Business model describes the business value for customers, and to achieve this combination of the value of internal and external resources and specific business logic. Construction of key business model is to look for opportunities for value creation, matching market demand and achieve their own resources capabilities targeting specific companies, proposed a distinct value proposition, and a combination of various design elements of profitability, give full play to economies of scale and economies of scope to form a unique, hard to replicate business model.

    In the analysis of external environment, a clear business value proposition

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     In recent years, the total social logistics of record highs, the market demand showing a significant industry, geography and diverse characteristics. Logistics enterprise value creation is mainly reflected in two aspects:

① through the effective control of the organization and logistics resources to produce low-cost advantage, reduce customer logistics expenses and generate revenue;

② to integrate supply chain collaboration based on value-added services, to create new value for customers.

    Enterprises can build the amount of logistics, industry, link, time, space, value and other market segments demand dimensions, and according to their own resources and capabilities, and market demand to match the value of a clear target customers, SWOT analysis, development of enterprise development strategies, a clear customer value proposition and corporate mission, taking into account the logistics needs of new trends, ready to enter new markets.
 
    Identify business structure, a clear value acquisition mode
 
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     Modern logistics enterprises not only limited to provide transportation, warehousing, packaging, distribution and other basic services, including financing strategies, shared values, a variety of innovative ways of supply chain management, value-added and other assets to earn money. Enterprises in accordance with a combination of internal resources to priority target customer needs, determine the company's core business, and padded short board, basic and additional services, to build a sound logistics service system, the establishment of the corresponding logistics network, information systems, organizational structure and operations specification, implementation of enterprise value proposition.

     Strengthening the information network operating conditions Logistics Enterprise Innovation Model

     Accelerate the development of a new generation of information technology is providing new impetus to the logistics innovation. Currently, with networking, cloud computing, mobile Internet, big data as the core of a new generation of information technology is accelerating the development of its growing popularity and is widely used in the field of logistics, the logistics will profoundly change the way the allocation of resources, promote the logistics industry to accelerate transformation and upgrading, promote the logistics cost to enter a new round of decline, provide strong impetus for the logistics industry to achieve innovation-driven development. It can be said, in profound changes in the national distribution of production and consumption, continuous improvement of infrastructure, the next generation of information technology to promote the accelerated development, logistics and innovation has started, a variety of new service model, the new logistics organization are emerging.

    Improve the logistics enterprises operating mode

    Logistics enterprises in an invincible position in the fierce competition, should be able to effectively organize the supply chain, integration of logistics services, using its own core service capabilities to provide customers with added value, in order to build differentiated advantages, beyond the low level of competition, and improving profitability. Overall, the logistics enterprises core competitiveness of leading development, and is the leading integrated supply chain based value-added services and technical support capabilities.

    Logistics enterprise's core service capabilities has two key elements:

The first is the value-added service capabilities, so customers do not want to strive to do the work.

The second is to have a professional technical support. How have their own core technology, core technologies and these are your competitors can not have it be possible to sell a better price.

    In the logistics business model which both have basic logistics services, logistics services based on this ability is by the size and cost to beat; and more importantly there must be value-added service capabilities, this is a value-added service capabilities by innovation and ideas to outperform their competitors. So, professional logistics technology to win high-end customers, professional logistics technology win high returns. We Chinese local logistics companies rarely has a national patent, rarely have the National Science and Technology Achievement Award, which is often our Chinese logistics enterprises in the quotation services, there are differences in terms of return on investment and foreign leading logistics companies fundamental reason.

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