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[Germany] overseas purchasing the future development of the road to rethink (1)

        Since 2015, cross-border electricity providers in full swing, so I have interest, observation and research overseas purchasing this unique business model. Jingdong a German staking their claims, I published a German life on the "Jingdong incoming, overseas purchasing the future development of the road," the article, would like to do with the analysis of the past life and life overseas purchasing, for the cross This new business model of E-business providers will analyze the impact of overseas business models, logistics, policies and regulations on overseas purchasing and the future development of overseas purchasing. I hope that overseas participants will be able to give some reference.

 
       After the article was published, received a lot of friends response and interaction, hoping to face to face communication and discussion. Because of such an opportunity, so we have the "Overseas Shopping Development Road theme salon" was born, from Frankfurt to Dusseldorf, from Munich to Hamburg, to the recent exchange of the theme of Berlin, several activities almost tour. Through sharing and communication, we can feel the concern for overseas purchasing, it was said that every five in Germany and Germany have an overseas purchasing detached, overseas purchasing indeed to a lot of people a new opportunity and choice. The environment has changed, we still eager to seek change, hoping to overseas purchasing such a thing can continue.
 
       Over the past few months, through several times the theme of the salon, so I also met a lot of different roles in the overseas purchasing friends. Some of them already have a certain size of the collectors, some ordinary overseas purchasing groups, some engaged in transit logistics company, some German friends from the media, some of the strength of the brand owner, of course, have the flexibility of the Germans, And their exchange and interaction, but also let me gain a lot. With the introduction of the New Deal customs, overseas purchasing and cross-border electricity providers and the associated rules have also undergone great changes.
 
       Because of this opportunity, so I have the power to pick up the pen again, for the recent overseas purchasing for the future development of this topic, to share some of my thoughts to you, hope for everyone a little bit of help.
 
       How to understand the overseas purchasing and cross-border electricity providers in the current situation?
 
       First, the party has an expert, cross-border electric business has occupied the leading position.
 
       From the present point of view, the overall planning of the FTA, cross-border policy changes in electricity providers, through the first loose after the first chaos governance approach. Through the low threshold of cross-border electronic business policy policy, low tax approach to achieve a huge overseas before purchasing, customs clearance and customs clearance of huge commodities trade lack of regulatory change. Prior to overseas purchasing the main business category has now largely changed to cross-border business platform, now logistics, customs, commodity inspection and consumer guidance have been incorporated and integration. At this point in time to tighten the adjustment, on the one hand the balance of general trade disputes increase the source of revenue. Another aspect of business practices and consumer buying habits are also mature, before the overseas direct mail model is difficult to go back. From the overall look at this series of initiatives and planning, have to praise, the party has an expert.
 
      Second, compliance is the trend, the best time for the policy dividend is gone.
 
      In addition to the advantages of overseas purchasing, in addition to the advantages of the tax allowance, I think the biggest advantage is that overseas purchasing goods bypass the general trade customs and commodity inspection policy barriers, so that some of the general trade can not go through compliance procedures commodity We have various reasons to criticize the existing trade policy issues, but from the national strategic level, the necessary customs and commodity inspection trade barriers are still needed to build up to the present, the EU have failed to recognize China's market economy status, if China does not have any means of counter-measures, obviously unreasonable), the general trade of non-compliant things can be purchased overseas by way of access to China. Cross-border electric business at the beginning of the policy is very relaxed, the first time I was surprised and unimaginable for the general impact of trade imports is indeed great. Now the free trade area of ​​cross-border import policy changes, as I had decided, is a phased strategy. The positive list is released to the general trade compliance approach. To the Chinese electric business has a lot of new things, like the path of development, the first chaos after the rule of thinking is so many years the basic logic of the government in power. It is only this time that the process of adjustment in the cross-border electricity business policy seems to be quicker, but overall compliance is a trend. Of course, compared to the current, the Chinese government in the field of electronic business patents, certification, brand and brand authorization is still very loose, both the problem is the opportunity, if in accordance with the German regulatory requirements, most of the hot now in China Off the shelf.
 
       Third, everything is possible, overseas hot products in a period of time will be generated in different segments.
 
      From milk powder to iron, from the wafer to the hyaluronic acid, from the kettle to the kettle, and the recent selling sports shoes, overseas Shopping Service hot goods can be described as blossom everywher, boom wave and then wave. Initially we may think that hot products will only be in the field of maternal and child supplies, and now seems to be gradually extended to other areas. My view, on the one hand, China's consumption upgrade is the trend, so in the field of consumer goods, there will be more areas of overseas consumer products to be excavated, in addition to electricity is a traditional business value has been excavated process, overseas purchasing and cross-border electricity providers No exception, there will be more valuable overseas traditional goods and services by overseas purchasing and cross-border electricity providers to tap.
 
      Fourth, the pattern of initial, cross-border import and overseas purchasing heat heat has passed, will follow the traditional path of development of electricity business.
 
      The reason why the rapid development of electric business model, the root causes of contrast to the traditional business, low barriers to entry, electricity providers to solve information asymmetry, improve the efficiency of resource allocation, reducing the sales level, forming a price comparative advantage. But in the electricity provider into the homogenization of information and logistics in the same situation, the electricity supplier has now entered a competitive white-hot parity model. As a friend said, this is the best time for entrepreneurship, but it is also the most difficult times, any idea, while many people are standing on the same starting line competition. Products, markets, operations, talent, technology, capital, business relations need to operate. Survival is the first, the entrepreneur must be idealistic feelings with the realists.
 
       Overseas purchasing and cross-border electricity providers is no exception, through the development of recent years, the popularity of mobile Internet, international information asymmetry is reduced, the cost of transparency makes overseas purchasing and cross-border fast-track low-profit power supplier era. In the field of overseas purchasing and cross-border electricity business, overseas procurement integration of resources in this wave of opportunity, overseas purchasing group of people who have come to the fore, it was time, in the supply integration, warehousing logistics and operation management has formed a number of scale enterprises, Big pattern has been set, there is no innovative thinking and patterns, it is difficult to have a chance.
 
       In overseas purchasing and cross-border electronic business in the new form, the overseas purchasing family is still available? How to adjust their own?
 
       Overseas Shopping more and more difficult as a whole, the price is more transparent, more stringent regulation, more intense competition, hot more difficult to grasp. These are the facts before us, if not change the mode of thinking and will be more difficult. Does it lose the opportunity? of course not.
 
(To be continued)

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