In 2015, Hunan Provincial Federation of Industry and Commerce and the Hunan Branch jointly organized the "100 days 100 enterprises" financial services activities of the signing of bank and corporate financing, Hunan Yili Co., Ltd. (Yili Logistics) Chairman Li Yan said.

 

         Speaking of Li Yan, the entrepreneur, with its rich and wonderful life experience, given him more outstanding character and wisdom of life. In the eyes of customers and friends he is a businessman is a scholar, is the boss is the teacher.

 

        "Wild" business

 

        But to create the largest steel logistics industry cluster in South Africa

 

        ① out of the village, logistics, constantly refresh the road on the results. And many entrepreneurs, like 50,60, Li Yan was born in the "reckless", by virtue of their continuous efforts, and gradually spell their own "country."

 

        According to report, the young Li Yan go carpenter apprenticeship, done the workers, step by step rise to the head of the team, workshop director, director, and then served as a state-owned enterprises in Yueyang boss, until the creation of a force logistics.

 

        Along the way, Li Yan in the logistics on the road constantly refresh the achievements: 2011, 2015, twice won the China Federation of Logistics and Purchasing "China Logistics Top Ten annual figures" title; as the country's sixth "Star" winner By the party and state leaders of the interview, and won the "outstanding Chinese characteristics of the cause of the builders of socialism" and the Hunan provincial government awarded the "outstanding private entrepreneurs"; also was hired as a visiting professor and MBA part-time mentor , And successively in the country for enterprises as "research and development of law to create a foundation for evergreen" and for the government as "the new normal under the sustainable development" lectures hundreds of field.

 

        Today, he was awarded the "13th Five-Year Plan for the development of the logistics industry in Hunan Province," the Advisory Group of Experts for the Sanxiang four water logistics development planning layout, offer advice and suggestions, more than sixty years of Li Yan, can be described as " Strong heart endless. "

 

       ② late bloomer, take the steel wheel set sail again. People often say "thirty", but for Li Yan, it is "forty". In 1995, "no confusion" of the year he gave up the state-owned enterprises CEOs of the "golden rice bowl", duty-bound to enter the sea.

 

       From the founder of Yueyang Oriental stainless steel to the establishment of a force of logistics, Li Yan owned only 6 years time, the south of Changsha, a barren hills and Mangcun built into the largest in South Africa, supporting the most complete steel logistics park.

 

       In the hearts of Li Yan, Yili Logistics Park as one of his "children", and this child is also very good luck, the growth path will be awarded numerous: China Logistics 5A enterprises, China Logistics Demonstration base, China's logistics business 50 companies, China Logistics outstanding enterprises, the national advanced logistics enterprises, the National Logistics excellent park, China's logistics finance and logistics information technology innovation prize and so on more than 30 national honor.

 

       In order to force logistics as the core of the Hunan steel market matures, Li Yan Gui is a creative way to "do strong support steel logistics cluster, to create the characteristics of Hunan business card," the strategy and recommendations, and has been at all levels of government A high degree of attention and support, has also been a positive response from all walks of life and cooperation.

 

       Nowadays, Li Yan has initiated and established the "Big Steel Industry Cluster", taking Yili Logistics Park as a leader, relying on the surrounding logistics and steel trade enterprises, has developed into the prestigious and largest steel logistics industry cluster in the central region. In promoting employment, expanding tax and so on the region and Hunan economic and social development has made its due contribution, but also for the transformation of the South China region and the country set a model for the steel industry.

 

       The Model of "Bank and Enterprise"

 

       "Reputation" is the ultimate secret

 

       ① into the supply chain financial blue ocean, the service industry chain upstream and downstream. 2002-2011, is the rapid development of steel industry, production capacity and consumption of the sharp rise in the period, Yili logistics also went through this period from start to the rapid expansion of the business stage.

 

       As we all know, the steel industry has a natural financial properties. Therefore, in 2004, Li Yan began to lead enterprises to carry out the park for the impoundment of inventory supervision business, the peak period the entire park pledge financing balance reached more than 20 million, a variety of financing the overall financing balance of more than 100 billion.

 

       With the rapid development of science and technology, all walks of life are also constantly changing the organizational form. On the logistics industry, Li Yan, told reporters: "The current logistics enterprises are mostly platform-based enterprises, which gathered a large number of upstream and downstream customers, especially in some sub-sectors share high logistics enterprises, upstream and downstream customers in the industry In the supply chain needs to grasp a very precise, and can grasp all kinds of business flow logistics information, part of the logistics enterprises can take advantage of this advantage, to carry out supply chain financial services, both to help customers solve the flow of funds in the process, Customer satisfaction and stickiness, while the enterprise's own business level and profitability of the promotion of both.

 

       On the other hand, from the social point of view, the traditional bank focus on collateral, the threshold is high, products and services can not meet the majority of SMEs, especially trade processing and circulation business demands.Supply chain finance is based on business and trade process real funds Demand, with authenticity, trade self-sufficiency, is the financial sector should focus on the direction of development. "Li Yan, told reporters.

 

       ② to create high-quality logistics finance, "credibility" is the ultimate secret. Li Yan in the daily management of the most commonly referred to a word is "awe", he for the economy, industry, enterprise development law often pregnant with "awe". In this awe of the heart under the guidance of Yili also shaped their own in the field of logistics and good reputation of the financial and brand image.

 

       In 2005, Yili Logistics became the first privately-owned enterprise in China to obtain independent regulatory qualification. In the face of ICBC's recognition, Li Yangui said: "At the time of the situation, if the goods stored in the private logistics enterprises, must be another large state-owned logistics enterprises to participate in third-party supervision before they can obtain bank financing, but customers will pay more High cost.

 

       In this case, a force to rely on their own standardized management and transparent system data and other domestic advanced technology, which won the ICBC affirmed.

 

        From this point of view, a smooth flow of logistics financing channels, on the one hand thanks to strong corporate funds, on the other hand thanks to Li Yan over the years to adhere to the financial security and the formation of a good reputation in the industry.

 

        2012 outbreak of the "Shanghai steel trade repeated pledge incident" is still so that we remember, it makes the industry into a crisis. Banks on steel-related enterprises to adopt a "one size fits all" approach to collection and lending, while the logistics business is also full of mistrust. In this crisis, Yili has insisted on the principle of good faith, not fraud, but turned crises for the machine, harvest a number of high-quality customers, won the banking industry and the industry is widely recognized.

 

        In the face of "bank" cooperation, Li Yan to often said: "I know the bank to not applause, but silent 'reputation' word, only the credibility of enterprises to ensure the bank's credit security, Reputation 'word is the best bank, the biggest Thanksgiving!

 

        "Steel Trade" new process

 

       To logistics finance for customers to create and enhance value

 

       ① launch a new financing model, help "steel trade" transformation. Steel is a strong cyclical industry, in recent years more affected by excess capacity and the impact of insufficient demand for the industry to adjust the depth, steel production and sales formats have undergone tremendous changes.

 

       As the "Changsha Steel Chamber of Commerce" honorary president, Li Yan Gui on the one hand the strength of the Chamber of Commerce, called on the steel trade enterprises Baotuan heating to transform to adapt to the temporary business cold; on the other hand do everything possible to reduce operating costs for the steel trade enterprises, Promote the "bank" strategic cooperation between the small and micro enterprises in the park to solve the financing difficulties, financing your question, to break the development constraints and bottlenecks.

 

       "Over the past few years the industry overcapacity, the economic downturn, many customers reflect to me a difficult life, I hope we provide support on the one hand we launched a two-year logistics and financing a total of 50 million none other activities, so that customers real On the other hand, we guide customers to a positive transformation, not blindly seeking the best. "Li said.

 

       In this situation, the force of the financial services sector has also introduced a number of timely replacement and supplement the traditional mode of financing a new model to help customers extend professional services to the downstream, which have been widely recognized and praised.

 

       ② open the "electric business + financing + logistics" new model, do not the old "Dream Man." In 2014, Yili Steel Network officially launched, marking the beginning of a force officially started the "electronic business + financing + logistics" model of a new journey.

 

       This is not only business innovation, but also greatly improve the financing efficiency, online application, online implementation, with the loan also. The logistics "cloud warehouse system," the establishment of a force logistics node is also more abundant.

 

       Facing the future innovation and development of supply chain finance and logistics finance, "Next, we will expand and extend supply chain financial services to other non-steel industries to meet the strategy of enterprise transformation and upgrading, Customers create greater value. " Li Yan to be sure.

 

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       He was appointed as a visiting professor and MBA, EMBA part-time tutor, has received a number of national and provincial, municipal, provincial and municipal, provincial and ministerial level, Municipal honor. The winner of the National Star of Entrepreneurship was received by the party and state leaders, and has won the "Top Ten Person of China Logistics", "China Logistics Integrity Entrepreneur", "excellent builders of the cause of socialism with Chinese characteristics" and "Outstanding Private Entrepreneur in Hunan Province", "Changsha business economic leader" and many other honors.