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Cold chain logistics "thermal expansion and contraction" sharing

       Luo Cheng-feng, founder of Zhongcheng Public, points out that as a result of the seasonal nature of fresh produce, the phenomenon of summer chain-shrinking of cold chain logistics is emerging. Enterprises need to establish a shared / crowdsourcing model, and control some orders to achieve different periods Personnel and business sustainability.

 
       It said cold chain logistics can not be continued throughout the year, because fresh products and seasonal temperature, fresh electricity providers in the summer demand for cold chain, while the winter is the choice of ordinary logistics. Cold chain logistics companies in this process can only be through layoffs and other ways to deal with. As for how to deal with this dilemma, Luo Huilin that the cold chain companies need to use shared / crowdsourcing model, the cost will be reduced to the level of ordinary courier, improve service quality to get off-season orders. In addition, part of the order to control the formation of staff and business sustainability.
 
       Luo Huilin, founder of public Chengzhong, Jingdong O2O logistics planning director, O2O industry veteran experts. Has designed and promoted the operation of Jingdong O2O logistics products "Jingdong crowdsourcing."
 
       Reporter finishing Luo Hui Lin's readme as follows:
 
       Status Quo of Cold Chain Homestead Logistics
 
       Two ice bags, a foam box, and then coat a cardboard box, which is the current fresh home with a full set of insulation equipment. Of course, a little luxurious, but also on the large incubator for "group rent." Distribution when most of the "cold general" mixed, the distribution staff in accordance with their own line distribution arrangements. Really can not contact the receiver, can only fall back to the site, or next batch or send tomorrow, how can goods not bad?
 
       However, this is not entirely the responsibility of the cold chain logistics. Because there is a flow of business, upstream fresh electricity generated by the flow of instability leading to the formation of downstream logistics can not be sustained, and can not be optimized and iterative, can only do some simple tools to improve this problem The roots are related to the seasonality of freshness.
 
       Fresh seasonal bring cold chain logistics problems
 
      Fresh natural is a seasonal, mainly in two aspects:
 
      The first is the seasonality of planting and harvesting. This is determined by God, although harvesting and storage supplies can now be extended by planting techniques and by freezing and refrigerating techniques, but seasonal supply of harvesting remains.
 
       Followed by the seasonal temperature, throughout the year, the summer high temperature 37,8 degrees, fresh must do cold chain temperature control, to the annual 6,7 month, the fresh electricity business enterprises to find four fresh cold chain Logistics; but to 9,10 months, cold chain home delivery logistics business began a sharp decline in business. Because the cold weather, and fresh goods do not need cold chain measures, otherwise the cost is too high.
 
       Integrated the above two factors, fresh electricity business for fresh cold chain logistics business needs will be formed as follows:
 
      Cold chain logistics "thermal expansion and contraction" shared / crowdsourcing or a breakthrough
 
      Photo cut off from the WeChat public "essence"
 
      In July and August each year is fresh business cold chain logistics service demand peak, and in September, October because it is "fresh" peak, such as hairy crabs and so on. So even though this time, the weather has begun to generally cooler, but the fresh cold chain demand is still there. To the cooler weather in November, the cost-based enterprises are considering fresh products have to switch to "common parts" approach to distribution, so the sharp decline in fresh orders. In the trough run needs continued until the following year in May, only to June, with the weather began to heat up business volume will improve. Of course, is not the difference between the peak and the valley must be so big, the specific data of the cold chain home delivery logistics companies have a profound experience.
 
      Eventually forced to only cold chain logistics company
 
      In the peak time, the need to hire a large number of operators, and in the trough, if no one else's business to keep up, these people need to cut, and logistics equipment can only be idle. At the beginning of tens of millions, set up the team, built the site, recruiting good staff. From the beginning of May, all fresh electricity providers began to find cold chain logistics services. Cold chain logistics company's business increased steadily every day, thriving. So continue to recruit people, the expansion site. Busy for a quarter, regardless of the number of people or business to the highest peak. But the day began to cool, fresh electricity business will be a lot of business began to hand over to the general cargo express logistics company, cold chain logistics company's business began to decline, forced to cut only the front-line operating staff. China's current logistics services is completely human sea tactics, can handle the business volume and the number of employees is proportional to.
 
       If the cold chain companies can boil a few years, will form a peak time to recruit people, low when the cut people. This business model in addition to "human effect" does not improve, the more important logistics service quality can not be optimized to enhance. The first half of each year to cultivate a large number of new people, in the second half and had to get rid of. Although the cold chain logistics company in June to October may be a good performance, gross profit is high, but from November to May next year, almost only dry boil. Because the most taboo business operation of the valley and the peak difference between the hot and cold too, can not form an effective business continuity and continuity.
 
      Since 2012, cold-chain logistics companies to succeed, but there is no one company really come out, including Shun Feng preferred cold-chain logistics system. To the present most of the distribution of fresh or go with the general system, with "fast" to make up.
 
      How can we establish a cold chain logistics service system?
 
      Forced fresh electricity providers to order the whole year gave cold chain logistics company is unrealistic, even if the two sides can sign a one-year business contract. The correct approach is: cold chain logistics companies through their own operations and methods to reduce costs and the "general cargo Express" almost the same, or just a little higher, and the quality of service to continue to improve, otherwise it is difficult in the peak and valley Seasons to obtain fresh electricity supplier orders. To achieve this goal requires the use of "shared / crowdsourcing" concept model, the reason is:
 
1. Self-built self-control can not be done in terms of cost; with the sharing / crowdsourcing can use other people's marginal cost;
 
2. Self-built control is not business flexibility, can not cope with peak and valley and peak; and shared / crowded package of flexibility;
 
3. Sharing / crowdsourcing can solve the problem of separation of people and equipment, in the cold chain peak period, the vehicle with cold chain equipment is cold chain home distribution; in the trough period, put away cold chain equipment is the general cargo distribution. The formation of human sustainability.
Of course, the most important thing is the need to control part of the order, otherwise the formation of business sustainability is still difficult.

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