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The Internet facilitates the evolution of the logistics model

 In recent years, the sharing of economic, supply side of the reform, the emergence of new concepts such as consumer upgrades, making the integration of the logistics industry and Internet technology deepening, the logistics of this old business is undergoing profound changes. In the recently held 2016 China Internet + Logistics Summit, the experts and entrepreneurs agreed that the development of innovation through the Internet has become the trend of the logistics industry.

Mobile Internet birth of real-time logistics

Mobile Internet and O2O local tide of life has led to the logistics of "speed, on time," the two demands, and thus determine the evolution of the logistics service model, that is, without warehousing and transit, directly from door to door, from the door to the user The new logistics model is called "real-time logistics". Real-time logistics service categories are take-away, fresh, express end, to super, representative of the logistics business, including hungry Mody, easy fruit fresh, rookie, Brilliance and so on.

Take-away and other high-frequency home logistics business to promote the domestic real-time distribution market surge. 2016 in the second quarter, the domestic real-time distribution of the total market volume reached 444.5 million single, the Internet instant delivery market orders have been close to 10% of the traditional logistics market. Among them, the hungry of its hummingbird distribution to 26.7% share of the first place; Dada and Jingdong home after the merger of the new Dada to 22.2% after the second; the US delegation sent 21.7% Zeyi ranked third. At present, the major logistics companies are to create the flow of imports and strengthen its own capacity scheduling, real-time distribution market will continue to expand, the next three years is expected to reach its peak.

Since the beginning of this year, O2O sales and logistics have been separated due to cost and efficiency factors, including APIs for the third-party e-commerce platform and procurement and distribution services, including the hummingbirds and the new Dada. With the rapid development of O2O, China's Internet real-time distribution is gradually to the shared logistics, social logistics direction. On the supply side, the real-time distribution depends on the decentralization of inventory, order demand randomness, from optimizing the allocation of resources, reduce the cost of distribution point of view, the public package delivery must become instant delivery of the main bearing capacity. In the demand side, real-time delivery will serve to take a breakthrough in the status of take-away, for more O2O electricity providers and even individuals to provide support.

At the point of my CEO Zhao Jianfeng view, time and distance is only the form of orders, not the nature of real-time logistics. And many do real-time logistics business is different, I chose a point of sharing the economic way into the field of real-time logistics, they share is the time. ZHAO Jian-feng thinks, "crowdsourcing" is a typical time sharing in the shared economy. It is particularly suitable for serving the labor-intensive, loose-organized and cooperative fields. And logistics terminal distribution has such characteristics. In the industry view, the public package of logistics through the integration of scattered manpower and material resources, better allocation of resources, but also face the test of the integrity of risk, quality control and other aspects of the lack of supervision.

Large data to become intelligent logistics

Logistics companies to actively use large data technology to carry out pre-consumer forecast, in order to set the "pre-positions", greatly enhance the distribution efficiency.

What is the front warehouse? Front position of the "before" the key word means not distance, but time, in time before your consumption, put the goods you want to put in there before the warehouse is called the front warehouse . Not a big data forecast, in the city of cloth more outlets, it is not the front position, that is, warehouse. With the front warehouse, coupled with the end of the immediate logistics capabilities, to meet the rapid needs of users.

With the concept of front warehouse, home delivery in June this year to the market launch of the cloud micro warehouse new express mode. "We are introducing a new express model to the express market to improve our speed," said Wang Yingjing, senior vice president of home delivery.

Cloud micro warehouse is relying on the delivery company's existing distribution site, according to large data analysis, ahead of the goods spread to every consumer around. Consumer orders, home delivery from the warehouse to get the goods 2 to 3 hours to give the user to. Put the goods in advance thousands of thousands of consumers around, we must rely on the Internet's big data thinking.

Yun Micro Warehouse is an open platform, home delivery to create a cloud micro-warehouse is not only home delivery their own new products, but also a platform for the new business model. In the cloud delivery warehouse delivery platform, there are designated customers, as well as franchisee.

Mobile Internet and large data on the efficiency of vehicle cargo matching is also a good example of intelligent logistics.

Yun is full of such a business, the introduction of artificial intelligence logistics industry. Yun filled the creation of the artificial intelligence scheduling system, the use of the depth of the machine learning ability to enhance the logistics efficiency to a new height.

According to Miao Tianye, president of MCC, the three major changes brought about by the logistics industry are: 1) effective reduction of China's road logistics, and 10% . The second is to build and improve the integrity of the logistics system, the establishment of China's largest logistics market, the integrity of the driver database. Third, capacity utilization has also been improved in 2015, the driver of the platform on the number of months from 9,000 km to 11,000 km.

It is understood that the transport capacity of 3 years on the line, the platform capacity has covered the country's road network node, the user scale coverage of the main line of 90% of the vehicle supply information and more than 72% of the number of heavy truck drivers, active users over a million.

Logistics more sophisticated intelligent

Recently, Deloitte & Touche published "China Logistics Investment Promotion Annual Report 2015-2016", a comprehensive analysis of the 2015 to 2016 China's logistics industry.

The report mentioned that China's logistics industry has ended the past 10 years of high-speed growth, the growth rate gradually slowed to about 6%, the logistics industry into a comprehensive transition period. In this context, China's logistics industry will tend to refine the development and face deep integration.

In recent years, the traditional logistics business model, infrastructure and equipment is difficult to support the rapid development of modern logistics, logistics industry is entering the network technology, e-commerce and shared economy as the representative of the information technology New stage. "Internet +" upsurge, but also to further promote the electric business O2O business model of rapid development, at the same time brought O2O under the new logistics model development.

However, with the development of high-end manufacturing industry, the scale of production and circulation, the increasing degree of intensification and the flexible development of supply chain, the Internet era has put forward higher requirements for enterprise logistics efficiency, especially for cold chain logistics, , Automotive logistics as the representative of the fine logistics intelligent demands strong.

China's cold chain logistics market is a highly fragmented market, there are more than 500,000 third-party logistics service providers, even the larger logistics companies have less than 2% market share. Although the cold chain upstream and downstream is not a lack of cold storage, but the intermediate link chain clear. "Cold chain industry in the current competitive landscape of rapid evolution of the environment, enterprises should focus on resources to explore in line with their core competitiveness of the business model, cold-chain logistics enterprises should be accurately defined and occupy market segments to build barriers to entry" .

The report also pointed out that the last 10 years, China's rapid expansion of express delivery industry, the business compound annual growth rate of about 30%, with the maturity of the courier industry is expected to continue to express the next two years listed companies. In addition, China Express has acquired the conditions for mergers and acquisitions, both large enterprises, "strong combination", or between small businesses, "Baotuan heating", or strategic investment in related businesses, will further promote the M & A courier industry to promote Industry to a more focused, more integrated resources in the direction of development. (Economic Daily News reporter Liu Jin)

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