The Internet - based Strategy of Comprehensive Logistics Enterprises

     Integrated logistics enterprises, the main business in both warehousing services, there are transport services, as well as park services. Integrated logistics enterprises of the Internet, not storage, transportation, park-based logistics enterprises of these three types of logistics enterprises a simple superposition of the Internet. Integrated logistics enterprise Internet should focus on logistics network optimization and supply chain coordination level. The Internet also needs to be achieved through a transparent connection, and cover a wider range of elements, a deeper degree of transparent connections.

Comprehensive logistics enterprises must first clear the boundaries of business, a clear focus of the transition, and then focus on building around the key elements of the transparent transformation of connections, and then realize the transformation and upgrading of the Internet company.

A comprehensive logistics enterprise boundaries
      Comprehensive logistics enterprises no matter how comprehensive, huge, there will always be a boundary, and determine the boundaries of the enterprise's own resources and business scope.

1, the enterprise resource boundaries

      Integrated logistics enterprises of the Internet, you need to figure out their own enterprise resource boundaries. This means two things: the first layer means that the enterprise's Internet needs to cover all the resources of the enterprise itself; the second layer means that companies can only be interconnected to understand their own enterprise resource boundaries.

      Integrated logistics enterprises of the Internet, you need to be able to cover all of their own resources. Integrated logistics enterprises have parks, warehouses, trucks, there are dozens, hundreds or even thousands of subsidiaries, enterprises of the Internet needs to be organically linked to these resources in order to better play the role of resources. Despite knowing the current total assets, net assets is how much, but under normal circumstances the enterprise's own resource boundaries are not very understanding. How many assets can only measure the amount of static resources enterprises, and resources available from the point of view, the resources are dynamic.

      Because the availability of resources is dynamic, so enterprises need to control their own resources through the Internet boundary. Enterprises have 5,000 vehicles, which car is idle, which is a business car, the vehicle utilization is how much? Enterprises have 100,000 square meters of warehouses, the utilization of the number of warehouses, how much space is empty? The resources of the enterprise are scattered in the subsidiary company. Suppose there are 100 subsidiaries in the enterprise. Does the subsidiary have the resource sharing? From these perspectives, the boundaries of resources should be the boundaries of the potential of resources. The available boundary of the resource is determined by the state of the resource. For example, the resource can only receive or perform new tasks under idle or no-load conditions.

2, business boundaries

      Integrated logistics enterprises of the Internet, the need to achieve service content and business operations of the Internet, and thus need to determine their own business boundaries. Enterprises in the self-introduction and external publicity, seems to be doing nothing, omnipotent, but in reality the integrated logistics business scope is bounded. Observe the business boundary there are two angles: First, the existing boundaries of business; the other is the enterprise resource and service capabilities can reach the business boundary.

      The boundaries of the business, in fact, is the number of customers, what types of customers, to provide customers with what kind of services (service products), and the size of each service (which can be measured by turnover) is. Integrated logistics business scope of the business looks like a very wide, but some integrated logistics business is clearly not operating dangerous goods logistics services, or explicitly do not operate cold chain logistics services, and so on. Integrated logistics enterprises, although many types of business, but also need to distinguish which is their own competitive edge business areas, some do maritime advantages, and some do the advantages of vehicle transportation, and some do have the advantage of warehousing services. Integrated logistics enterprises in the Internet before the transition, the need to think about the boundaries of their business scope, need to think about how to strengthen their own competitive edge business areas.

      From the enterprise resource and service capacity point of view, integrated logistics business scope seems to be more broad. Especially for the project logistics, no matter what kind of logistics service requirements, as long as the project is profitable space and the enterprise has the appropriate resources and service capabilities are available to undertake the project. Therefore, from this perspective, the enterprise's business boundary and enterprise resource boundaries are closely related. 
 
Second, the focus of integrated logistics business transformation
      When the integrated logistics enterprises to clear their own resource boundaries and business boundaries, you need to think about the direction of business transformation. While the core of the direction of transformation is to build the core competitive advantage. The core competitive advantages of integrated logistics enterprises are generally reflected in the business network, service quality, operational efficiency of these three aspects. Therefore, enterprises need to adopt the corresponding transformation strategy is: to optimize their own business network; with the owner of the supply chain to collaborate; build integrated business operating platform.

1, optimize the logistics business network

      Almost all logistics managers understand the importance of the logistics business network, because the wider the coverage of the business network, which means that enterprises can be associated with the owner of the goods and the more customers, on behalf of the enterprise's ability to service the stronger. In the past, competition in the business, business network expansion to become the focus of logistics enterprises and peer competition. So for the business network expansion, is a good direct or join the good, has been the industry's hot topic. Whether direct or joined, only the business network expansion is not, also need to optimize the business network. Business network optimization, including at least the optimization of the network macro-layout, the optimization of the service network radius of the terminal, the optimization of the three aspects of resource distribution.

     On the network macro layout, some global layout, some national layout, some regional layout. The geographical scope of the macro-layout is determined by the business characteristics of enterprises, resources, customer distribution and so on. First consider the nature of the business, for example, courier services, Lingdan business, cold chain business, container business, green vehicle business and other business network layout focus are different; secondly, consider the resources, enterprise resources may be concentrated in East China , South China, the Yangtze River Delta, the Pearl River Delta and other different regions, business network layout priorities are relatively rich areas of resources; Finally, consider the distribution of customers, including existing customers and potential customers. Existing customers are the practical basis of the operation of enterprise business networks, and potential customers is the basis for the continued development of enterprise business network.

      The service radius of a terminal network is also related to service characteristics, resource conditions, and customer distribution. Project logistics terminal network service radius, may be an office to cover a city; and express logistics terminal service radius, may be a site to serve an office building. In addition, the same need to consider their own resources and customer and market conditions.

      While the distribution of enterprise resources need to be based on the distribution of business customers and the distribution of business to match. Enterprises should be set up wher the distribution center, the number of green should be set up, each line should be the number of arrangements for the number of flights, and each region should be arranged for the number of sales, and so on, these enterprises and business customers Distribution is closely related.

       In order to optimize the service network, it is necessary to consider the regional distribution, the radius of the terminal service and the network resource allocation. At the same time, it needs to be combined with the existing network of the enterprise and the development goals of the enterprise. For the existing business network to grasp the situation, need to judge by data, especially the business network to run large data. So how can enterprises be able to grasp the operation of large business data network? The answer is that, through the enterprise's Internet-based transformation, through a transparent connection to consolidate the operational basis of the data network.

2, coordination of the owner of the supply chain

      The business activities of the shippers are from the supply of raw materials to the production of finished products to the after-sales service, and throughout the supply chain of commodity economy. And third-party logistics services need to be able to support the customer's supply chain operations. What kind of logistics services is a good logistics services, which depends on the needs of the owner of the supply chain operation. Therefore, the integrated logistics services to upgrade the direction of the company, is to create a coordinated supply chain operations logistics services.
 
      To build logistics with the owner of the supply chain coordination, at least with the ability of these three areas: service program capabilities, system docking capacity, resources, co-ordination.

      Service program capability is an important basis for integrated logistics enterprises to cooperate with the supply chain of the owner. Each owner of the business owner of the business is different from the structure of the supply chain is different from the need to complement the logistics services will be different. In the specific logistics projects, some are for manufacturing logistics, some for the finished product distribution logistics, some projects for the logistics, some for large exhibitions (activities) of the logistics, and so on, different specific projects, the object of service is different, its Logistics services need to be different. How to meet the requirements of the owner of the goods, how to coordinate the needs of the owner of the supply chain operation, which requires the development of appropriate circumstances under the "logistics services program." Therefore, the capacity of the service program is an important basis for integrated logistics enterprises to cooperate with the owner of the supply chain, only the service program well, the output of the logistics service quality will be good.

      Logistics services to collaborate with the owner of the supply chain, but also need to have the ability to docking system. Owners of enterprises will generally have the main business management system, the logistics services required from the system, and the need to pass the service needs of third-party logistics enterprises. The third party logistics enterprise's logistics service output process also has the corresponding management system, this system may gather the data which the logistics service process, and must be able to feed back the data to the owner customer's main business management system. This requires that both systems can be docked in order to achieve the logistics service and the owner of the supply chain operation in coordination. In the absence of bilateral information management system docking case, the project docking is usually arranged for the project commissioner docking, the docking of the efficiency and accuracy will vary. In the "Internet + logistics" trend, with the owner of the main business system docking is an inevitable trend, but also integrated logistics enterprises must have the ability.

      In addition, the ability to co-ordinate resources for logistics enterprises is very important. Collaborating with a shipper's customer supply chain is simple, as long as the rationing of adequate resources, you can achieve synergy. But the resources are often scarce, not to mention logistics companies need to collaborate with all the owner of the supply chain operations. So the need for co-ordination of resources, so that resources between different projects or services in different customers between the owner of the flow in order to play the maximum utilization of resources.

3, to create integrated operating platform

      In order to better optimize the logistics business network, in cooperation with all the owner of the supply chain operations, integrated logistics enterprises need to build an integrated business operating platform. Integration of business operations platform, the main role of two aspects: First, the collection of dynamic data network operations; Second, the owner of the service needs of the business and their own resources.

      For the managers, the integrated logistics business network can not be optimized, because the business network is divided into different modules, each module by the different subsidiaries to operate independently, the overall lack of interoperability and resource sharing, but also the lack of data basis. To create an integrated operating platform is to create the data base of the entire business network, open up the information island of each business module, easy to grasp the dynamic operation of the business network, so as to provide a reliable large data base for business network optimization.

      Integrated service platform, another important role is to conduct overall business co-ordination, on the one hand is the owner of the customer service needs to co-ordinate, on the other hand is the enterprise's resources co-ordination. For example, enterprises have inter-city short-distance transport between the business (200 km), and the city's distribution business, then you can co-ordinate the two operations during the day for inter-city transport at night for urban distribution, so that enterprises Of the vehicles have to live dry during the day and night, this is the business co-ordination. The driver of the day to perform the task at night to rest, so need to arrange the night shift of the driver's night delivery business, which is called resource co-ordination.

      Business co-ordination and resource co-ordination is the day-to-day management of logistics enterprises often do, but simply to manually co-ordinate and integrated platform based on the data to co-ordinate the difference is great. Manual co-ordination will vary from person to person because of the limitations of the information available is not comprehensive enough, manual can not handle large and complex business information. But the integrated platform to grasp the overall information, can automatically deal with complex business information, which can better co-ordinate the overall customer service needs and corporate resources.

Three integrated logistics enterprises transparent connection
      After a clear focus on the transformation of enterprises, the specific transformation approach is to build a transparent connection of all the elements of logistics. Transparent connection is a continuous process, according to the transformation of integrated logistics enterprises focus on the need to give priority to the construction of a transparent connection elements of resources and business elements of the transparent connection.

      Transparent connection of resource elements, on the one hand the need to cover all of the enterprise's own resources, on the other hand the need to clear the enterprise resource boundaries. Comprehensive logistics enterprises, there are parks, warehouses, transportation and other types of resources, need to build around the various elements of the transparent connection, in order to achieve various types of resources, data, easy to grasp the status of various resources. As mentioned above, the boundary of resources is the boundary of the potential of resource utilization, and the transparent connection of resource elements is to tap the available potential of resources as much as possible. Transparent connection of resource elements, not only to cover their own resources, but also as far as possible with the socialization of capacity, storage and other resources to establish a transparent connection.

      Business elements of the transparent connection, the need for business documents, business processes, business networks to build a transparent connection, but also with the owner of the main business customers docking system. Comprehensive logistics enterprises, the type of business and refine the type of service may be more, each type of business or even refinement of each service document, the process will have a personalized place, and thus build a business element of the transparent connection will be A very professional and meticulous activities, the need for professional team to complete.

      To build a transparent connection around a service network, you need to construct a transparent connection of the relevant elements around the business associations in the network. Between the various network nodes in the business network, some are vertical relations, some are parallel relations. The so-called business relevance, that is, vertical relationships between network nodes are dominated by business processes, network nodes parallel relationship between the information and resources to share the demand to dominate. A transparent connection is built around the elements of service association. The purpose is to make the service network nodes more closely related, and to realize the transparency of the service network node status, business process information, resource sharing information and so on, and realize the whole service network operation. Of the dynamic data.

      Whether it is a transparent connection of resource elements or a transparent connection of business elements, they are integrated in the integrated operation platform of the enterprise and realize the transparent connection of resource elements and business elements. If it is open to see, it is covered to the enterprise resource boundaries and business boundaries of the Internet platform, is the "Internet + logistics" of the enterprise system form.

summary:

No matter what type of logistics enterprises, the Internet is a concrete approach around their own business business attributes, resources to build the relevant elements of a transparent connection. All types of logistics enterprises, the core goal of the Internet is to improve service quality, enhance their ability to co-ordinate their business and resources to form and strengthen their own core competitiveness.

In addition, the logistics of the Internet, can not deviate from the third-party logistics, social and economic functions and attributes, and manufacturing and commercial trade needs to adapt to the transformation and upgrading.