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Logistics, warehousing not Ready, dare to deal with "double 11"?...

Chinese market high standard logistics warehousing per capita area of ​​less than 2% of the US
After this year's "double 11" businessmen regard the "globalization" as the theme, showing favorable policies in 2014, ushered in a new round of cross-border retail business booming, huge consumption potential of cross-border retail market. Currently cross-border electricity supplier has a large degree of influence of the existing business structure and consumer behavior. Data show that, even if some of them have established a mature and expand business in the domestic distribution network of high-end luggage brand, sales volume has reached its parallel imports tenth domestic entities operating channels.

With the development of cross-border retail trade, bonded warehouses around the needs of the market's rapid rise. And cross-border retail in full swing In contrast, foreign trade due to the processing costs, resulting in industry turns cold, foreign manufacturers of bonded warehouses weaker demand. The shift in the market environment is precisely the best proof of China's economy shifted from the second to the third industrial industries.
At present, the Chinese market remains high standard logistics warehouse space scarce, the per capita area of ​​less than 2% of the United States. Although the market has been a professional real estate developers involved in logistics, warehousing, new supply is also rapidly increasing year by year, but considering the recent rapid growth in consumption, especially retail sales of electricity supplier, CBRE expects the Chinese market to high standards in the area of ​​logistics and warehousing long remain in short supply in the state.


To meet the rapidly rising demand for logistics, most of the domestic B2C electricity supplier companies have to rely on to build their own logistics system at the same time, the construction of storage facilities, and external storage facilities leased both to meet development needs.
 
In Jingdong, for example, in the past two, three years Jingdong self logistics storage area to maintain an average annual growth rate of about 50%, while its cooperation (lease area) and the largest supplier of high-standard logistics facilities are also ProLogis more than 100% annual rate of increase.
 

 
The transformation of online retailers in this area, the traditional means of operation phasor combination of online and offline retailers are still in the exploratory stage. We saw some of the early start line to expand the traditional retail operators have not rationalize incentives under the internal model and online and offline distribution of benefits, which to a large extent the constraints of the traditional retailers to move closer to the speed of the electricity supplier.
 

 
Another phenomenon this year, due to the high concentration of domestic B2C electricity supplier market share, some of the original self-run traditional retail electronic business platform, such as Suning, Intime also joined as an integrated platform like Lynx mall, to the aid of the latter huge existing traffic gain competitive advantage.

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