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Seller will learn: the export of cross-border logistics of the five martial art

      For the export of cross-border vendors of electricity providers, after receiving the first business, the first question to be considered is, I should choose what kind of logistics products delivered to overseas customers? The problem is simple and difficult. For small sellers, through the platform delivery, 2 kg following the use of postal packets, more than 2 kg with the postal package, customer timeliness is high with international express mail, logistics is still a basic problem. However, for large sellers, especially those with independent websites, they need to optimize logistics costs, need to consider the customer experience, the need to integrate logistics resources and explore new forms of logistics, so logistics has become a complex or even a headache. Before discussing this issue in detail, let's look at the five major sects in the field of cross-border logistics.

     Postal parcel pie

     The postal network basically covers the whole world, is wider than any other logistics channels. This is mainly due to the Universal Postal unio and the Kahala Postal Organization (KPG). The Universal Postal unio (UPU) is a specialized agency of the United Nations that deals with international postal services through the adoption of a number of conventions and regulations to improve international postal services and develop international cooperation in postal services. The Universal Postal unio is difficult to promote deep postal cooperation among Member States because of the large membership and the uneven development of the postal system among Member States. In 2002, postal administrations in six countries and regions (China, the United States, Japan, Australia, South Korea and Hong Kong) had a postal CEO summit in the United States and established the Kahala Postal Organization. Later, Spain And the United Kingdom also joined the organization. Kahala requires all Member States to meet the delivery deadline of 98% of the quality standards. If the goods can not be delivered to the recipient on the specified date, then the operator responsible for the delivery of goods according to the price of 100% Peifu customers. These stringent requirements have led to deepening cooperation among member countries, efforts to improve service levels. For example, from China to the United States, postal parcels, generally within 15 days can be reached, eBay on the international e-mail treasure the United States throughout the time required to reach 7-12 days. As the post is generally state-owned, there are national tax subsidies, so the price is very cheap. According to incomplete statistics, 70% of China's exports of cross-border electricity supplier parcels are delivered through the postal system, of which China Post occupies about 50%. Other postal services used by Chinese sellers include Hongkong Post and Singapore Post.

     International express delivery

     Refers to the four major commercial express delivery giant, namely DHL, TNT, FEDEX and UPS. These international courier business through a global network of self-built, the use of powerful IT systems and localized services around the world, online shopping for Chinese products overseas users bring an excellent logistics experience. For example, UPS packages sent to the United States can be reached within 48 hours. However, the quality of service accompanied by the high price. General Chinese business customers only in the case of a very strong timeliness, only the use of international commercial delivery to deliver goods. The following is a comparison of the four giants: 

    图片1
           (based on public information)

     Domestic courier
     Domestic express mainly refers to the EMS, SF and "Stone a." In the cross-border logistics, "Stone a" in the application of STO earlier, but it is only recently to force the development, such as the US STO in March 2014 on the line, tact is only in April 2014 and CJ Korea Express cooperation , While the pass, Huitong, rhyme is just beginning to start cross-border logistics business. Shun Feng's international business will be more mature, has been opened to the United States, Australia, Korea, Japan, Singapore, Malaysia, Thailand, Vietnam and other countries of the courier service, sent to the Asian countries generally 2-3 days express service. In the domestic express, EMS's international business is the most complete. Relying on postal channels, EMS can direct access to more than 60 countries around the world, the cost relative to the four express giants to be low, the Chinese customs clearance capability is very strong, 2-3 days to reach Asian countries, Europe and the United States is about 5-7 days.

      Line logistics school

      Cross-border green logistics is generally transported by way of air-way cabin to a foreign country, and then through the cooperation of the company's destination country delivery. The advantage of green logistics lies in its ability to concentrate large quantities to a particular country or region of goods, through economies of scale to reduce costs. Therefore, the price is generally lower than commercial courier. In terms of time, green logistics slightly slower than commercial courier, but much faster than the postal parcel. The most popular green logistics products in the market are American green, European green, Australian green, Russian green, etc. There are also many logistics companies such as Middle East, South America and South Africa. At present, many companies to provide green logistics services, more well-known Yan Wen logistics, Equick, Central transport, Wynn accessible. Some logistics companies in the form of bold innovation, such as the development of Sinotrans in its subsidiaries in the official website of Sinotrans e-commerce, such as e-commerce, logistics, logistics, On the launch of Chinese cities to foreign cities, green logistics buy business.

      Overseas warehouse camp

     Overseas Warehousing Service is a one-stop control and management service for the seller to carry out the warehousing, sorting, packing and delivery of the goods at the destination of the sale. Specifically, overseas warehousing should include the first shipment, storage management and local distribution of three parts.

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      Head Transportation: Chinese merchants ship goods to overseas warehouses by sea, air, land or intermodal transport.

      Warehouse Management: Chinese businesses through the logistics information system, remote operation of overseas warehousing of goods, real-time management of inventory.

      Local distribution: Overseas warehousing center according to the order information, through the local postal or courier delivery of goods to customers.

      At present, many logistics service providers have opened overseas warehousing services, such as exports as early as 2005, began operating in the United States, the United Kingdom and Australia warehouse, 4PX launched order Po (overseas) is also intended to provide sellers Anglo-German and Australia The country 's overseas warehousing services. Major cross-border electronic business platform in order to enhance the user experience, have also launched overseas warehousing services, such as Amazon through self-built storage to provide Fbaservices, eBay joint Wanyi Tong launched Winit overseas warehouse. In addition, there are independent web site sellers to develop joint logistics business to overseas warehouses, such as the Dragon Network and XRU in Russia, the joint construction of overseas warehouses, greatly enhance the cross-border logistics timeliness.

      The above five factions basically covers the current cross-border business model and characteristics of logistics, but there are some "alternative." For example, the Belgian Post although belonging to the postal parcels sent, but its positioning in high-quality sellers, providing products and services than other postal products quality; another example, for the Russian market, Heilongjiang Russian fast-Logistics Co., Ltd. in Harbin launched " , With a similar function of the overseas warehouse, but the operating costs than in Russia and overseas warehouse.

      For cross-border vendors, the first should be based on the characteristics of products sold (size, security, customs clearance, etc.) to selec the appropriate logistics model, such as large products (such as furniture) is not suitable for postal parcels , And more suitable for overseas warehouse mode; Second, in the short season to flexible use of different logistics methods, such as the off-season in the use of postal packets to reduce logistics costs in the peak season or large promotional period using Hongkong Post or Singapore Post or Belgium Post to ensure Finally, the pre-sale should be clearly listed to the buyer the characteristics of different ways of logistics for buyers to provide a variety of logistics options, so that buyers choose according to the actual needs of logistics.


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