How to achieve the interconnection of logistics park?

 January 5, 2015, the General Office of the Ministry of Transport issued the "Logistics Park Interconnection Application Guide," that the logistics park as a logistics industry cluster center, in the information platform to assume the construction of a central hub position, the interoperability of resources Integration effect, to promote industry resource aggregation and optimize the organization is of great significance. The core value of the interconnection of logistics park is to help the park get rid of the dilemma of "dotted operation" and "information isolated island". Through informationization, the service function of the park in logistics transaction, electronic settlement, warehouse receipt pledge and financing guarantee is fully Play.

The actual situation is: the number of logistics parks (thousands), the lack of economies of scale, the level of development varies greatly, the park information technology investment in more than 5 million yuan, practical enough, the objective of "blossoming" infrastructure network, In a "network without network" the lack of collaborative business structure. And is committed to open up the network logistics information platform investors are composed of a number of different subjects, in particular the car match APP about 300, as the year of buy "1000 Mission World War", it seems that all the night out Come, squandering charming eyes. Of course, the real logistics park and offline entities to do this with the information platform is not too much, statistical summary: from the understanding of information, do the park platform, but should be far more than a single digit.

Many people know that through the information platform to open up the logistics park interoperability, which can effectively improve logistics efficiency and reduce costs. But really down, the implementation of the difficulty of the big platform operators are deterred. In my opinion:

City logistics park is difficult to interoperability
1) As a highly centralized logistics distribution center, the logistics construction involves information exchange between the park and the park, between the enterprise and the enterprise, between the enterprise and the government, and with the supply chain. From the local government point of view, spare no effort to promote the logistics park to the intelligent, information technology to upgrade the modern logistics park. But the Government will not sprinkle pepper-style full swing to engage in, but a typical tree, driven by the typical to other park transformation. Then the typical come from the normal, certainly choose the strength, size, and influence of the park, by the typical park to develop and build information platform. And then through various forms of promotion (government level, associations, media, etc.), the typical information platform for the park as a key project, and give financial support, looks bustling, vigorous.

Second, the so-called counterparts, such as the enemy, had been competing with each other, and if the other is not the same as the other, the other is not the same, But also the application of a typical park platform, has always been swallowed or abandoned by the risk, when to eat do not know. Resulting in the isolation of the logistics park, the lack of information sharing, the resources can not be effectively integrated. Thirdly, if the information platform is not developed by the main body of the park, but the information does not interact, it only creates redundant construction and forms a new island of information, which is not what the government would like to see.

2), from the enterprise point of view, in the same area to build a number of logistics park is unrealistic (even if the region's market capacity is large enough), from the performance appraisal, will result in fratricide, and management costs , It would be better to engage in a large-scale park as well. So in the region is difficult to interoperability, only outward expansion.

Interlocking park interoperability
Lin'an, China Logistics City, and so on through the construction of chain parks around the same time, the information platform implanted into the chain park, through collaboration to effectively solve their own systems within the information platform interoperability issues. But because the park investment is heavy investment, through the chain logistics park + information platform to achieve interoperability, the pace is relatively slow.

Then, through the existing park to join the information platform to achieve interoperability would have been feasible. But with the park chain investment strategy is a conflict. We know that information platform under the line of the form of expression is the information market, if a certain area of ​​a park through the information platform to build the information market, if successful, information households (ie "cattle"), are concentrated in the park, and a The number of information households in the city (the platform in the long or whether the elimination of cattle is unknown), then 2 ~ 300, an information market enough to solve the problem of information household agglomeration. After the chain of park layout in the region, then the information platform to enter it becomes embarrassing, or join the information platform to eat (but the information market does not necessarily win), or join the information platform node. Then the park is welcome to join other park park chain park information platform to think twice (also worried that when the platform is successful, these parks may be self-built platform, and cut off relations of cooperation), lost through the information platform for large data opportunities (Ma said that the big data, but the Internet + the next gold mine)

Light assets will change the interconnection pattern
It is the chain of logistics park investors hesitated, to the logistics park light asset management company a great space for development. Through the information platform to achieve the collaboration between the park to join the interoperability.

But to be honest, willing to join the logistics park's operational maturity also need to explore. More of a new park, a serious lack of users at this time. These parks are willing to join, in fact, more hope that the operating companies to help solve real problems, such as investment, park operations. Rather than eager to use the basis of earnings are not value-added services.

Who should lead the interconnection
Promote the logistics park information platform interoperability This should be done by the Government, the Ministry of Transportation has also made efforts to recommend the logistics park through access to national transport logistics public information platform to achieve interoperability. "Public transportation and logistics information platform" is the transportation department in charge of promoting the construction of the whole society, public logistics information service network. The main construction content of the "public platform" is the basic exchange network, which provides the information channel for the interconnection application of the logistics park. The portal of "public platform" undertakes the information processing functions such as publishing and querying the application information of the logistics park.

But from the anti-monopoly point of view, the government can not be so tough to specify which information platform to do the lead, or forced access to an information platform. For example, Shandong Communications Department in the construction and operation of road transport vehicles dynamic information public monitoring platform, issued a number of clear platform technology support unit is a technology company, suspected of abuse of administrative power, excluding, restricting competition, by the National Development and Reform Commission recommended to correct the relevant behavior.

Then only to the market to speak, or competition or mergers or trusteeship or acquisition or demise. Many platform operators believe that through the information platform can be parked together, naive ah. Many integrators appear in the face of the savior, it is difficult for the logistics park investors or operators agree, so the best way out is the unio. Now not only the logistics business alliance, the site also appears to merge marriage tide. (Park) + information platform (Skynet) can also take the unio Road (who is the chief of all, is the leader of the network, So that capital to speak it), so that through the collaboration between the platform to achieve the interoperability of logistics park.

The idea is plump, the reality is skinny
Although the alliance can solve the problem of interconnection, but the alliance is risky, mainly including moral hazard, management risk, operational risk and credit risk. (A1, B1 park platform is two independent platforms (the A1, B1, B1, B1, B1, B1, B1, B1) ), C driver through the B1 platform to see this information and confirm to load, but the final vent can not be successfully shipped. At this point the dispute arising from the B1 platform, B1 platform will feel very injustice, certainly not to deal with, C drivers can not go to A city looking for A1 platform processing. Over time, the platform does not trust each other, the Alliance platform for users to lose credibility, the results can be imagined.