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The Internet - based Strategy of Warehousing Logistics Enterprises

 Warehousing enterprises to achieve their own Internet-based transformation, according to the characteristics of the functions of the warehousing industry through the relevant elements (positions, goods, people, with, etc.) transparent connection to the ultimate realization of enterprise management capabilities. At present, warehousing enterprises will be in the specialization, light asset-based, Internet-oriented transformation and upgrading of the direction.

Logistics is the two main activities of warehousing and transportation, this paper mainly discusses the logistics of warehousing enterprises of the Internet. Warehousing-type logistics enterprises refer to those enterprises that have warehousing business qualification and provide custodian services and related extension service for shippers, whose main business income is the service fee of movables storage and other extension services. Warehousing enterprises to achieve their own Internet-based transformation, the need for warehousing industry under the functional attributes of the characteristics of the relevant elements of the transparent connection to the ultimate realization of the upgrading of business management capabilities.

First, the storage service industry attribute analysis

At present, professional third-party warehousing logistics enterprises are relatively small, and the scale is relatively small, which is determined by the characteristics of the industry. Warehousing logistics companies want to transform and upgrade through the Internet, to achieve doing fine, stronger, bigger, we must first understand the characteristics of the property industry, it will not be in the process of the Internet from the industry track. From the storage function, service object and service content, service ability and so on to analyze the storage service industry attribute.

1, the two major functions

Warehousing services have storage, distribution of the two basic functions. The so-called storage, is to provide the storage environment of goods, providing storage of goods process services, provide storage, a library, care, handling, handling and other services. The distribution, is the provision of goods on the circulation of centralized and decentralized processing services.

In the actual storage activities, storage and distribution of the two functions are closely linked, or even together. As for the storage function more, or more distribution functions, depending on the inventory of goods. The longer the inventory cycle of goods, the more prominent storage function, and vice versa the more prominent distribution functions, the distribution of zero-inventory is the main function of the distribution. Seasonal inventory, the stock of stock is generally associated with storage-based warehousing, and transit stocks are generally corresponding to the distribution function-based storage.

2, warehousing services and services

From the perspective of the social and economic functions of the third party logistics, the warehousing enterprises serve customers in the manufacturing field and in the commercial trade field. The service contents are the services related to the goods storage and distribution in the manufacturing and distribution of goods. Warehousing activities and manufacturing, trade and other economic activities are closely related, warehousing activities generally can not be separated from the production and circulation of goods and independent existence.

In the specific service content, third-party storage and logistics companies to provide the basis for the owner of the customer service has warehousing acceptance, storage process management, out of the library check, to provide extended services are distribution, inventory warnings, warehouse receipts and pledges.

Warehousing services to manufacturers and business enterprises is very important, in reality, many manufacturing enterprises and business enterprises are self-built warehouses, self-storage logistics, only when its own resources can not meet the demand for third-party logistics and logistics companies to seek services. This is the number of professional third-party logistics and warehousing companies are small and one of the reasons are not too large one. Manufacturing enterprises and business enterprises one of the important reasons for warehousing logistics, third-party logistics and warehousing services to manufacturers and business enterprises is difficult to meet the demands, especially in the order warehousing, a library, shipping and other links did not do Close coordination. Warehousing and logistics enterprises to do fine, stronger, bigger, or the need for professional services from the ability to upgrade on a breakthrough.

3, warehousing service capacity elements analysis

What are the factors that determine the storage capacity of enterprises? Warehousing service capabilities are divided into hardware, software, two aspects. Hardware refers to the storage infrastructure, software, storage management capabilities.

The implementation of warehousing infrastructure is the basic conditions for warehousing enterprises to conduct business operations. Professional warehousing and logistics enterprises do not, in addition to the above mentioned (manufacturing enterprises and business enterprises warehousing logistics) reasons, the other important reason is the warehousing and logistics enterprises are asset-based enterprises. Warehousing logistics enterprises if the circle is not to raise funds, can not afford standardized storage, development and expansion is very difficult.

The software elements seem to be more critical, storage management capabilities determine the storage service can not meet the needs of the owner of the customer. The owner of the goods only in the third-party storage business services better than its own, as well as logistics outsourcing outsourcing more than the case of more self-employed, will choose warehousing logistics business services.

In reality there are many warehousing logistics business qualification of the enterprise is not really a "warehousing enterprise", because these companies do not provide substantive storage services, but to provide warehouse rental services. Enterprises that only provide warehousing and leasing services can be counted as park-type logistics enterprises, the specific content of which will be discussed in the fourth section of this chapter. Warehouse enterprises in the strength of the list, the measure is the warehouse area (general cargo storage), storage volume (frozen goods storage), storage capacity (dangerous goods storage), etc., does not really reflect the enterprise's warehousing service capabilities.

Warehousing management capacity is reflected in the custody of the quality of goods, warehousing and delivery efficiency, order receipt and shipping synergies, effective use of space and other aspects of storage. Warehousing logistics enterprise Internet is an important goal is to improve warehousing management capabilities, so that warehousing enterprises to co-ordinate a good business, co-ordination of good resources, the output so that the owner of customer satisfaction services.

Second, the storage business transformation and upgrading direction

With the Internet and manufacturing, and further integration of commercial trade, with the further deepening of the social division of labor, warehousing enterprises will move toward specialization, light assets, the direction of the Internet transformation and upgrading.

1, professional transformation and upgrading

Warehouse business transformation, the first is the transformation of specialization. Many "warehousing companies" were forced to rent out the warehouse is due to their own specialized service capacity is not enough. Grasp the storage infrastructure resources of the enterprise, only the realization of specialized transformation, to be able to warehousing services "to do fine." Warehousing enterprises in the professional transformation, the need for a lot of specialization, including infrastructure specialization, process specialization, professional services.

Infrastructure specialization, refers to the warehouse, shelves, loading and unloading equipment and other hardware elements are professional, and the relevant layout is professional. The specialization of warehouses has a lot to do with the types of goods that are stocked. Ordinary goods need is an ordinary cool warehouse, fresh and frozen goods need cold storage, oil, natural gas and other dangerous goods need is a storage tank, various types of Treasury has its professional standards. Warehousing specialization also has a great relationship with the warehouse service object, for the production of the production of goods warehouse, transit services for the transit of goods warehousing, retail services, retail warehouses, each have different characteristics. Shelf specialization also has a great relationship with the type of goods, storage of small commodities shelves, storage of large household appliances shelves, shelves and other clothing store has its own characteristics. In addition, conveyors, forklifts, trays and other tools are also professional.

The layout of the warehousing infrastructure needs to be professional. For example, the height and width of loading and unloading platforms, the spacing of shelves in the warehouse, the location of the warehouse entrance and exit, storage and extraction of goods path, and so on, are involved in very professional layout design. In short, the storage infrastructure involved in the specialization of a very wide range of storage enterprises need to study hard.

Process specialization, refers to the storage service process needs to be professional. Warehousing services and the actual storage management, there are many refinement of the process, for example, a library process, storage processes, sorting process, inventory processes. The more professional the process, the more standardized and efficient the storage management means. Specialized processes are not only standardized, but are also constantly optimized. Standardization emphasizes the stability of the process, while continuous optimization reflects the ability to master the process control.

Service specialization is based on infrastructure specialization and process specialization. Service specialization is first reflected in the standardization of services, followed by the performance of personalized services. Standardized services include service models, standardization of service processes, and quantification of service content.

For example, the mini-warehousing services, customer storage and extraction of things need to do what kind of registration, inspection, what kind of certificate, which need to take the standard process, which is standardization of services; by day, by hour or even minutes Charges, can also be the weight of the goods, the volume of fees, which is the quantitative services.

The personalized service is based on standardized services, for different types of segments of customer groups to provide high-quality warehousing services. For example, frozen goods warehousing services, hazardous chemicals warehousing services, medical warehousing services.

2, light asset transformation and upgrading

Warehousing business transformation, followed by light asset-based transformation. Warehousing logistics services need to rely on storage infrastructure, in general, is a heavy asset-based business model. But also because of warehousing and logistics assets of heavy property, making it difficult to grow and develop warehousing enterprises, it must be light asset-based transformation.

So how light-asset transformation? The way out of light assets, is full and reasonable use of social resources of the storage facilities, and resource owners to cooperate. Light capitalization transformation needs to have three capacities and a resource. Three capacity refers to the planning and design capacity of warehousing facilities, warehousing business management capabilities, storage resources, co-ordination; a resource of customer resources, can also be called supply.

Warehousing enterprises to take over the socialization of storage resources, the general first of the original storage facilities to upgrade, which involves the storage facilities planning and design. Transformation and upgrading is not the ultimate goal, the ultimate goal is to allow resources to operate, the need for operational management, so the need for operational management capabilities. Warehousing companies need to absorb a lot of social storage resources, but also need to make full use of these resources, which involves the use of storage resources, the need for co-ordinating capacity.

Warehousing facilities to re-design, operation, co-ordination, which are based on the premise of warehousing services business to supply as the prerequisite. As long as the warehousing enterprises can continue to attract the owners of customers, attracted business, you can continue to absorb the socialization of storage resources, in order to achieve light asset transformation and upgrading.

3, the Internet transformation and upgrading

Warehousing enterprises also need to transform and upgrade the Internet. On the one hand, specialization, light assets of the transformation and upgrading need to rely on Internet-assisted; the other hand, the owner of the customer enterprises (manufacturers, business enterprises) are in the logistics of Internet transformation, which requires warehousing companies and cargo customers effective Of the interoperability.

The process of specialization, professional services, the need for Internet-assisted. Specialization process is the need to constantly optimize, and the need to optimize the process of data-based, and therefore need to be linked to the process in order to obtain the relevant data. The specialization of the service requires a good interaction with the owner of the customer, the need to push the service data, the need to transparent the entire service process, which need to be based on the Internet.

Light capitalization needs to be based on the Internet. The core of light capitalization is to help the owner of the resources to operate, the need for warehousing services on-line control, the need to grasp the status of storage resources, such as the need to grasp the warehouse, cargo space, forklift status, grasp the tray turnover And so on, these needs to be based on the Internet.

Warehousing business services owner customers, it is necessary for docking system, the storage service process data pushed to the owner of the customer. From the customer's point of view, the warehousing business services need to be able to support their personalized logistics system, which requires warehousing enterprises with the basic conditions of interconnection.

Third, the storage elements of the transparent connection

Warehousing enterprises to interconnect the specific approach is to warehouse-related logistics elements of a transparent connection. Specific related elements, including warehouses, single, cargo, people, and so on.

Here "warehouse" refers to the warehouse. Warehousing enterprises of the Internet, the need for a transparent connection to the elements of the warehouse. For example, the need for the reservoir area, shelves, such as the location of the code, given identity, and then establish a mechanism for information identification and information transmission to achieve a transparent connection to the warehouse elements. With the transparent connection of the warehouse elements, it is possible to realize the overall management of the reservoir area and space space, and promote the efficient use of warehouse resources.

Here the "single" refers to the warehousing business documents, mainly refers to the storage and delivery of a single. Warehousing alone is the owner of the goods held by its customers to the warehousing company for storage, the warehouse company to the owner of the customer's certificate; and the library is the owner of a single withdrawal of goods, the need to the storage company's certificate. The goods type of the delivery list should be the same as the goods type of the warehousing list. The goods quantity of the delivery list can not be larger than the quantity of the goods in the storage list. The goods data of the warehousing list minus the goods quantity of the delivery list is equal to the warehousing company Number of goods held in custody.

Storage business documents transparent connection, the purpose is to achieve the transfer of documents tracking. Storage-type storage services, need to rely on warehousing alone (for the delivery of a single) direct extraction of goods. While the flow-based or transit storage services, storage and outbound are dynamic, storage more single as the transfer of the certificate, and the library may be from a single purchase order or bill of lading. only the documents to track, to better grasp the inventory cycle, easy to strictly in accordance with the "FIFO" principle of dealing with inventory of goods.

Tracking the business document is not enough, and the goods need to be tracked. So the need for goods to establish a transparent connection, the purpose is to identify the identity of the goods, and accurately grasp the goods belonging to which batch of storage, storage of goods, inventory cycle, care and so on.

Warehouse enterprises on the "people" elements, on the one hand the internal role, refers to the warehousing service processes in various positions of personnel, including the library staff, nurses, loading and unloading staff; the other is the external role, refers to the business process upstream and downstream Of the relevant units, for example, the upstream manufacturers, downstream distributors and so on. Every time a library, storage, care, inventory, loading, unloading, sorting, packaging and other activities are related to the relevant staff. only the establishment of a transparent connection, to be able to clear the main responsibility for business operations. In addition, the establishment of a transparent connection, is to facilitate communication, coordination, to improve the overall efficiency of the business collaboration.

And "means" refers to the warehousing activities involved in the tools, including forklifts, trailers, trays, lifts and so on. Transparent connection of storage tools, in order to grasp the status of tools, is conducive to co-ordinate the management tools to improve the utilization of tools.


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