Fast delivery warehouse Jingdong VS Amazon mystery behind

Jingdong: a decade after landing a venture capital market in the United States endogenous electricity supplier; Amazon: After a decade into China close to Chinese consumers continue to foreign electricity suppliers. Although there are many differences in strategy, size aspect, but they have invested a lot in the field of logistics. Said electricity supplier warehouse is the core business operations, both under similar on the surface, the core is different.
 

Warehouse size: 1.5 million square meters ㎡VS85

Beijing Dongsheng

Scale warehouse appliance business operators to evaluate a mature or the most "simple and crude," a standard, although the industry does not advocate the simple "but the scale theory", but the number is indeed the most convincing appraisal standards. In the scale of the warehouse, two great electricity supplier giants have shown a very strong possessive, electricity providers want to consolidate the foundations territory. According to Jingdong recently updated prospectus data show that, Jingdong has 86 storage centers, with a total area of ​​1.5 million square meters, of which 15 warehouses in Beijing alone, such a scale unparalleled in the country in self-type B2C electricity supplier. In addition to the country outside the store, Jingdong also has 1,620 logistics centers and 214 from the mentioned point, delivery personnel are Jingdong employees.

Compared with the Jingdong, Amazon, China's small-scale warehouse, the country has 13 warehouses with a total area of ​​about 850,000 square meters. However, according to data released by the Internet, Jingdong accounted for 23.3% market share, Amazon China is only 2.1 percent, a difference of 10 times in the share of the premise, warehouse area of ​​difference between the two is not to be doubled. Amazon warehouse called "operations center", in addition to exercising warehousing, inventory management functions, but also includes vendor receipt, customer returns, returned to the manufacturer, product quality and safety work.

Although the warehouse size vary, but the two have in common is a huge investment in the warehouse, and the rapid growth in recent years. Chinese official says Amazon, in Amazon's 13 operational centers, most of them set up two or three years, it will take some time to see results. In addition, Amazon also plans to set up operations centers in more cities, and further improve network coverage. The pace of development Jingdong storage centers are more evident in Jingdong updat ended March 31, 2014 the prospectus, the number of its storage centers than three months ago (ie, as of December 31, 2013) to increase 4 The number increased 167 logistics centers, covering the city increased the number 35.


Technology degree: GHS VS joint R & D

Amazon wins

The positioning of their own, Jingdong think they are a channel of Internet-based retail company, while Amazon will themselves as a high-tech drive technology companies. Different positioning of the United States and China also decided to treat appliance business enterprise of science and technology innovation attitudes vary. Insiders believe that, Jingdong prefer "real type" technological innovation, technological innovation can expect rapid action to operate; while Amazon is more focus on "systematic" technological innovation, hoping to solve all problems through the system.

Walk in the Amazon 40,000 square meters of Beijing operations center, "employee density low" is the most intuitive feelings. "In the Amazon China operations center, whether it is software or hardware is global unity, we do not beat the sea tactics, many things will depend on to do big data." According to the relevant person in charge of the Amazon, the Amazon operations center in China to take "Random shelves" policy, but also learn from the experience of the headquarters, that is, when the product was added to the system through the large data consumers often together to buy goods in a similar position, reduce the workload of picking staff to improve efficiency.

Compared with the Amazon, Jingdong most proud of is its participation in the development of the sorting line. Located in the Tongzhou District of 3C majuqiao warehouse, Jingdong involved in the development of the "big blessing sorting line," high speed rotation, it will be equipped with automatic parcel assigned to more than a dozen small blue baskets in the corresponding channel. Pickers do not need to move back and forth, just to slide within the channel assigned to the parcel of this big yellow basket corresponding addresses can be. Jingdong responsible person, Daifuku sorting line can handle 120,000 parcels a day, the correct rate of 99.999% grade. In addition to Daifuku, the Jingdong also involved in the development of the "Ya a sorting line", and in the construction of "Matrix sorting line", the efficiency and even higher than the "big blessing." However, these sorting line is not yet large-scale roll.

Work status: positive and strong management, rigorous VS

draw

Although the physical location of the warehouse not far apart, but with Amazon's warehouse Jingdong internal environment and working conditions, but behave quite differently. In Jingdong warehousing, everywher is a passion of "campaign-style" atmosphere, red has become the main colors in the warehouse; and the Amazon mainly blue line, then always show foreign unique rigor and business creed. For example, the larger items in the storage area, there will be "two co-lift" prompt language on the box, the wall will encircle the correct way to lift two post boxes.

Different corporate culture and working atmosphere, but also working state employees vary. If you visit in Jingdong warehouse, you will find there is often staff ran around, the staff responsible for packaging fast hand speed. In the Amazon operations center, picking staff will have to "calm" Many, orderly conduct of the work. It is understood that employees within Jingdong storage centers responsible for packaging and other work is a "charging by the piece" In the calculation of remuneration, while Amazon was charging by the hour, a different standard employee motivation not only reflect the different corporate culture, also exacerbated corporate culture difference.

Some details can also see the difference between the two styles: the Amazon will be placed "dro basket" in the container side, every day by hand sorting of items in the basket, this is to prevent self-homing after picking personnel accidentally knocked over a container of goods allowed; Jingdong will be placed in the warehouse entrance wall-mounted screen, scrolling Jingdong excellent staff to create a record of the various operations. In the office environment, Jingdong emphasis on practicality, the staff quarters built in beside the warehouse, while Amazon is more emphasis on the office environment and greening rate operations outside the center, and offers 14 bus lines.