Cloud bird • China | transport with the future of the 12 way out!

 wher is the future? Industry professionals with the way out of the road with advice, is now summarized with the landing with the 12 major way out:

1. landing is currently the most promising, but also the most difficult sub-areas, the future market segments have the potential
Trunk management is relatively easy, and landing with management is more difficult, which is because the customer needs difficult management, too diverse, debris-like needs, while more difficult to integrate. The future of specialized subdivision of the landing with the enterprise will greatly increase, such as: home appliances, electrical appliances, heavy, fresh, food and so on.

2. 2012 floor with the problem is not big, but B2C also need time to digest, the core is the common distribution of integration
There is no common distribution and service promotion, landing with only fight the cost of the business to do with the current can also be, home delivery is not dare to touch, home with wher difficult? House with the need for adequate resources, simple network coverage can not change. Common distribution home appliances + service is possible, but fresh is a one-time, no secondary services, all costs are independent, can not be shared.

3. Specialization, segmentation, localization is the choice of landing with
Fresh, small pieces of express mail, clothing category of home appliances with the added value of the distribution. In the vertical field, the professional demand for landing with a great demand. Such as furniture, along with the rise of furniture, electricity, furniture, landing with a great market space; home appliances, but also additional fees, installation fees. Home appliances because there are several giants, in the fall with this piece has been relatively good.

4. home with customers too scattered, too much investment, the common distribution is the solution
In the courier, do a good day to deliver 100 single. There are friends to do furniture with the floor with the service, the introduction of 5S service, set up by the end of 12, 10 times the annual growth. For the floor with the said, the more difficult to do, the more difficult to be copied. Decentralized and personalized demand is difficult, co-distribution is a possible solution, difficult to integrate in the interests of difficult.

5. landing with upgraded version: value-added services
Value-added services is landing with the future survival of capital, Shaanxi local landing with yellow hammer is worthy of reference. Huang vest is the traditional landing with the enterprise transformation model, the logistics is only a carrier, as well as value-added services, channel services, data marketing, logistics services from the local life service platform transformation, with the Internet thinking to do the last mile life service. Yellow vest upgrade mode is very worth landing with business learning!

6. landing with value-added services can be extended: installation, sale and marketing are the choice
Two angles to see with the ground, one is the logistics role, the second is the role of service.

Landing with only talk about services, can not talk about logistics. The service is close to the user's personalization, and the logistics is close to the bulk of the electricity for the business platform and local business customers to provide landing delivery services and value-added marketing services for local consumers to provide commercial purchase and facilitate the distribution of life. This is a new direction, simple delivery is difficult to profit, value is a means, but also to enhance the basis of sticky.

7. Electric business self-built logistics team with a great impact, the traditional floor to choose a good market still have as
Such as Jingdong city to send in their own do, the suburbs do not send the outsourcing. Electric business self-built logistics to a certain extent is also a move. Logistics enterprises can not meet the needs of electricity providers can not keep up the pace. Jingdong now do their own city, before the sea to do red, do is also good, the sea is indeed not their own Jingdong good, Jingdong self-built do the city, with each other to meet customer needs, take what they need.

8. Services become another key point of landing, grasp the service, to master the core with the ground
B2C on the distribution staff will have a new higher requirements, the distribution of professional ethics has a great impact. The dispatcher is also the collector of the end user data. Consumer complaints against third parties is 12 times the self-built logistics business, a serious impact on the reputation of electricity providers, some courier attitude is very bad, seriously affecting the buyer of the seller's negative feedback. It is good to sell electricity dealers, electricity business attitude will no matter how good will be the impact of distribution services, self-built in this area have an advantage. For example: the last time in Suning to buy a refrigerator three days are not the distribution of things, then the fire choose to return goods, but in the Carrefour is different, the next day morning with yellow fish car on delivery. Suning's outsourcing logistics is too slow to directly affect the customer's evaluation of the business.

9. Fall with the difficulty lies in the guarantee of service, which is the foundation of survival with the ground
After a rigorous training and management of the distribution installation team will improve customer satisfaction with the product. Often because the installation team in a word, the customer returns. For furniture, electricity, this is very deadly. The reverse logistics of furniture due to packaging problems, often returned beyond recognition. So the last mile, or even the last one is really critical. Fat want to eat their own, tasteless to consider outsourcing, service certainly there is a difference. The current landing is still a lot of space, not just the vertical field, general cargo also has a lot of space. Electric business is not just lower prices, it will still have the amount of assurance, or landing with how to survive? Now should be difficult to survive.

10. Express landing with the trunk line with, there are essential differences, differentiated innovation is the way out
Landing with the fact that you can engage in a landing with the unio, the same implementation difficult. For furniture, electrical business, landing with the profits or can be guaranteed, not necessarily difficult to survive. Chongqing, a Bai Bai Bai electric business floor with, know how to integrate resources, specifically to do the last mile off the logistics business, is a relatively new play, this model is a convenience store, open community integrated service station, providing retail Convenience, courier, comprehensive payment, special agricultural products ordering services.

Express landing with the current problem is not big, now is the general cargo floor with tasteless. The last one hundred meters, this type of model, need to classify, or difficult to find a solution.

11.O2O, convenience store cooperation, co-distribution, independent professional landing with the company or the solution
Customers want to be differentiated standardized services, but many customers from the risk and supply side competition will choose a number of suppliers. Common distribution for landing, at this stage is estimated that the clouds, or rely on a professional company to solve, such as professional floor with a large logistics business and part of the self-built logistics system. Supply is a big problem, but not all, I think it is sent to fine, how to exceed the customer is expected to complete delivery, which is not only the delivery of the problem, the customer is looking at the value, if the goods can always give them surprise, There is a problem that is the customer's ultimate demand for personalization and infrastructure constraints, such as: delivery time, restrictions on access and other restrictions.

Landing with the difficulty lies in the common distribution, and the distribution of benefits is a big problem Moreover, the delivery company is always worried about their customers by others pry away, this distrust does not eliminate the common distribution can not be implemented. China's credit system has not yet established an estimate, the problem of solving the future needs of multi-party efforts, the Government to do the government should do, limit line, Rangli, etc., enterprises in the distribution, integration, service and IT innovation model, and consumer spending The pattern gradually improves, which may be a long process.

12. Concentration, integration, the whole is zero, the unio, independent operation will be landing with professional operation of the road to success
Focus on integration. The distribution is zero. Distribution team vehicles, all personal. The right person, the car to do the right thing. Everything needs to train the appropriate delivery team. Outsourcing team may be small, on request. So the first concentration is necessary, and then integrated distribution. It is difficult to overcome, be competitive, only effective. This requires the landing with the enterprises to continue their own strong, as all customers the most high-quality choice, so as to attract more customers in order to conditional integration. The key to the integration of social resources.

There are logistics alliances. unio is concentrated, and then form an independent distribution company or an independent distribution team. Stubborn to overcome the need to fight the determination of warriors, ah, logistics alliance is a good idea, need to lead people.