China 's manufacturing to the world of cross - border electricity and its logistics

 Recently, organized by the Guangdong Provincial Cross-border e-commerce industry association Los Angeles branch, the United States flying international logistics group co-organized the "cross-border electricity exchange forum" in Los Angeles San Gobo City Hilton Hotel was held. Guangdong Province Cross-border e-commerce industry association vice president Zhang Jiong, Guangdong Province cross-border e-commerce industry association Los Angeles branch chairman Chen Hongzheng, more than 30 Chinese entrepreneurs composed of economic and trade delegation members, cross-border commercial, logistics and Warehousing industry's outstanding business, China and the United States in various fields of well-known experts and leaders, as well as more than 10 US local media reporters such as more than 150 people gathered together to discuss Sino-US cross-border electricity business opportunities and development. At the meeting, Chairman of the United States Ocean Logistics Group Deng Shuhong on behalf of the Guangdong Provincial Cross-border E-Commerce Industry Association, Los Angeles Branch of the unit and co-organizers, welcome from all over the guests, and at the forum site called "Made in China to the world In the cross-border electricity and its logistics "keynote speech. He made in his speech, today's cross-border electricity business, has become the current hot words. In addition to its own great temptation, for our related industries, but also means that a lot of unknown and a lot of pain.

    The following is Deng Shuhong "Made in China to the world of cross-border electricity business and its logistics" keynote speech draft.

1 China to create a big environment to the world
    This year is the "thirteen five" start of the year, but also "China made 2025" full implementation of the year. Xi Jinping said, to speed up China's manufacturing to go out, struggling to seize the commanding heights of the world. Li Keqiang in this year's two reports also elaborated on the development of China-made ideas. At present, the global new round of technological revolution and industrial transformation and the transformation of China's economic development mode to form a historic intersection, the global manufacturing industry is being reconstructed, the Chinese manufacturing to go out to stand on a new historical starting point.

    China's economic development into the new normal, to maintain the rapid growth of the economy, to promote the industry towards the high-end level, focusing on manufacturing, the difficulties in the manufacturing industry, the way out of the manufacturing industry, which made the Chinese manufacturing more urgent and more strict Demanding requirements. Although the current Chinese manufacturing to go out to face constraints and realistic challenges, the Chinese manufacturing enterprises "going out" ushered in a rare historical opportunity. In the "one way" and "China made 2025" strategic background, "going out" is to accelerate the Chinese manufacturing enterprises overseas layout, expand the market, build a new impetus to the new business growth strategy. "Thirteen five" period is considered a new round of business "going out" concentrated burst period.

2. Traditional trade to cross-border electricity business
    In 2016, the world economy is struggling to recover, and the domestic economy is steady. The traditional advantages of traditional foreign trade gradually weakened, emerging competitive advantage to be formed, China's foreign trade to maintain a weak run. According to customs statistics, in 2016, China's total import and export value of goods 24.33 trillion yuan, down 0.9% over 2015. Among them, exports 13.84 trillion yuan, down 2%; imports 10.49 trillion yuan, an increase of 0.6%; trade surplus of 3.35 trillion yuan, narrowing 9.1%.

    In 2017, the world economic growth momentum is insufficient, the domestic macroeconomic downward pressure, China's foreign trade import and export situation is still difficult to have a substantial improvement. It is the only way to promote the development of China's foreign trade by improving the mode of trade development and strengthening the construction of "all the way along the way", guiding and encouraging the development of new trade forms, and actively encouraging and supporting the development of cross-border electricity providers.

    In 2012, China's foreign trade import and export more than the United States, becoming the world's largest import and export trade countries. At the same time cross-border electricity business is also growing rapidly. China's cross-border electricity trade in 2014 was 4.2 trillion yuan, an increase of 35.48%, accounting for 15.89% of total import and export trade. Cross-border electricity business platform more than 5,000 enterprises, the territory through various platforms to carry out cross-border e-commerce enterprises more than 200,000. According to the Ministry of Commerce estimates, in 2016 China's cross-border electricity business transactions from 2008 to 0.8 trillion yuan to 6.5 trillion yuan, accounting for 19% of the scale of foreign trade, the average annual growth rate of nearly 30%. According to Ereli's forecast before 2017 China's cross-border electricity business scale will reach 8 trillion, compound growth rate of 26%, the industry will remain in the rapid growth stage.

    I believe the next few years, the rise of cross-border electricity business for international brands to enter China to provide a huge opportunity, with the further maturity of cross-border electricity business, the domestic brand will go out to become a trend.

3 cross-border electricity business flow pain points
    Cross-border electricity business has developed rapidly, but its logistics has always been the pain of cross-border electricity businessmen. The main reason is that cross-border electricity business logistics and traditional trade logistics of the huge differences. This difference makes many of China's cross-border electric businessmen feel cautious, but also in the cross-border logistics experience unpleasant experience. There are a lot of uncertainties in the aspects of the relevant laws and regulations of the United States, the operating practices of the United States, and the many aspects of freight, customs clearance, warehousing, order processing and distribution, and so on. Industry leaders face challenges and difficulties. And a large single gradually fragmented development trend, but also to China's domestic logistics business services difficult to meet. At present the industry, few logistics business can provide comprehensive and reassuring service. And only when the pain point one by one solution, China's cross-border trade development will be a higher level! Logistics services has become the biggest pain point for cross-border electricity providers. In the United States, for example, the current common pain in the industry include: 1, the United States laws, regulations, business procedures and habits and other aspects of the situation do not understand, resulting in misunderstanding; 2, distribution slow; 3, difficult to track; , Clearance is difficult and slow; 5, easy to break; 6, easy to lose package; 7, difficult to return. After analysis, which pain points 2 to 7, or because of cross-border logistics improper, or logistics companies operating capacity is not available, rather than systemic or structural problems. Through the ability to have a system with qualified logistics companies, the above pain points can be a very good solution.

4 to overcome the potential of cross-border electricity business logistics pain points
- Overseas warehouse
    "Overseas warehouse" refers to the cross-border electric business enterprises in the offshore construction or leasing of foreign warehouses, enterprises in accordance with the general trade, the goods can be exported to foreign warehouses, received orders, and then the goods delivered to foreign customers and consumers The "Overseas warehouse" is a key part of the overseas distribution of Chinese enterprises, the model of export products have a price and time advantage. Support enterprises to build a number of export products, "overseas warehouse", is to promote the development of foreign trade business model innovation, but also to achieve stable growth of foreign trade and optimization and upgrading of an important deployment.

    The only solution to solve the problem of long costly distribution and long distribution times is to set up warehouses overseas. And choose to go overseas warehouse model, the benefits of many, so that the seller can remotely manage overseas warehousing, to keep overseas warehousing goods real-time updates, in strict accordance with the seller's instructions to store the goods, sorting, packaging, distribution, and after the completion of the system will be Updated to show the status of the inventory. In addition, the buyer to purchase the goods shipped from the country, more vulnerable to the trust of overseas buyers and the purchase rate of the upgrade, virtually to the domestic sellers and local sellers standing on the same starting line.

    From this point, the value of foreign trade in the trade chain, has become the key to reducing costs, improve customer experience. Bid farewell to the traditional direct mail delivery mode, take the overseas warehousing logistics and distribution model, from the existing transaction size, through cost reduction, significantly enhance the seller's profitability.

    According to market research, the current monthly sales of more than 500,000 US dollars in the big sellers, 55% want to build positions; monthly sales of more than one million dollars in the seller, the proportion even reached 69%. At the end of the two sessions in March, Premier Li Keqiang's government work report also stressed: "To encourage business model innovation, expand cross-border e-commerce pilot, support enterprises to build a number of export products" overseas warehouse "to promote the development of foreign trade services "

    Practice once again proved that self-built warehouse is often cross-border electrician sellers wishful thinking. As the domestic enterprises on the foreign situation of unfamiliar, and difficult to hire to the integrity of the local business operators, self-built warehouse often ended in failure. Jingdong has been insisting on self-built warehouse thinking after a lot of difficulties have been forced to give up, and the use of third-party logistics company's overseas warehouse, is a typical case.

5 China and the United States cross-border electricity business logistics foundation
    As a logistics industry, in order to achieve the success of cross-border logistics, the following points are very important. 1, the first clear understanding of the customer's own goods, to master the details of the goods as much as possible, and develop a clear logistics needs; 2, earnestly choose the integrity of qualified, suitable for their own logistics company, rather than just price orientation; 4, the real professional logistics company, will fully understand the customer's goods and logistics needs, based on the provision of a complete all-round integration of logistics solutions. 4, the real professional logistics company, will be fully aware of customer goods and logistics needs on the basis of a complete all-round integration of logistics solutions. 5, logistics companies need to establish a good communication mechanism with cross-border electricity providers, customers develop enough patience and communication skills, is to protect the long-term sound logistics services. This good relationship with the logistics business is the cornerstone of the success of cross-border logistics.