"Double eleven" is near, more important than logistics, in fact, has become a national strategy of supply chain innovation"
- 2017-10-23 16:22
- Supply chain innovation, supply chain management, logistics supply chain finance
"Double eleven" is near, more important than logistics, in fact, has become a national strategy of supply chain innovation"
"Double eleven" is just around the corner, and the busiest season of the year is coming.This makes the express price rise, express carton pollution, express industry cost reduction and efficiency issues, high frequency jump into the eyes of ordinary people in China, but also constitute the majority of people on the concept of "logistics" the most superficial cognition. However, logistics is only a link of supply chain management.
In October 13th, the general office of the State Council issued the "guidance on actively promoting the innovation and application of supply chain" (hereinafter referred to as "opinion"), for the first time, the innovation and application of the supply chain has risen to the national strategy.
How to understand the signal significance and connotation of this initiative? Chen Xiangfeng, a young scholar from the Ministry of education, Professor of Management School of Fudan University and director of the international supply chain finance research center of Fudan University, carried out the following interpretation.
Competition in the |21 century is the competition of supply chainQ: when it comes to "supply chain management", people who are familiar with business management expertise must not be unfamiliar, but in daily economic life, it is not a topic that is often discussed. When the State Council issued the "opinion", the supply chain innovation and development to make a comprehensive deployment, how to understand the signal significance of this initiative?
Chen Xiangfeng: if there is an ecological chain in nature, then there must be a supply chain in the process of operation and management of any enterprise". If we take the supply chain as a leafy tree if the production enterprise is the main form of roots, exclusive agents, distributors and tree branches, leaves flowers tree is the end user, in the root and stem, branch and stem of a node, there is a flow of information. The management system is full of context.
The concept of supply chain was defined at the end of 90s of last century. In 1998, the American Logistics Association defined logistics as part of the supply chain activity and began to transfer the concept of logistics to the supply chain. Since twenty-first Century, ten years ago, the development of the conception of supply chain to pay attention to the fastest, most accurate service will be delivered to customers as the main object of attention; after 2010, the issue of corporate social responsibility and sustainable development behind the entire supply chain, has become the most popular research object.
The first country in the world to advance supply chain development to national strategy was the United states. As early as 2012, the United States issued a national security strategy for the global supply chain. There are two objectives: first, to promote efficient and safe transport of goods; two, to foster a resilient global supply chain. The release of the global supply chain national security strategy marks the beginning of the era of supply chain management in the global economic integration of the market competition environment.
The British scholar Martin Christopher believes that "the competition is not between twenty-first Century enterprises, but between supply chain and supply chain competition, each country has the main support platform for supply chain competition as a national competition.
In China, the research on supply chain does not lag behind other countries, but the supply chain competitiveness of each industry is weak.
Q: why China's supply chain research is strong, and the overall competitiveness of the supply chain of each industry is weak?
Chen Xiangfeng: because strictly speaking, in the Chinese business circles, the supply chain management has paid more attention to, mainly some core enterprises, represented by Baosteel, Haier, TCL and other relatively large productive enterprises. And their focus on supply chain management, mainly focused on the management of suppliers and distributors.
In recent years, due to the frequent wave of industry resources integration, or because of the high cost of pressure, pay attention to deepening the supply chain management of enterprises more.
For example, around 2015, many large Chinese enterprises have built various levels of resource integration platform based on the Internet platform, in order to better manage their suppliers, improve the efficiency of cost management. But with the recent years more and more enterprises realize not only is the integration of the same industry, and is a cross industry integration, and more and more China enterprises to go abroad to seek better development resources and a broader market space, will increasingly feel, if not in the supply chain management ability has improved, will constitute a fundamental impact for their own competitiveness in the global market.
From a larger perspective, at present, Chinese not only is the world's second largest economy, the world's second largest consumer and the world's second largest manufacturer, is also the world's top 500 enterprises have the number more than 2 of the country, is the world's largest logistics market and the world's largest electricity supplier market. If we fail to form a number of suitable for China's supply chain development of new technology and new mode, cultivate a group of global supply chain leading enterprises, will be in the global supply chain market continued in the revenue competition depression and depression.
| invisible commercial infrastructure
Q: then, the State Council has a more specific problem direction for the strategic innovation of supply chain innovation and development, not just supply chain management and supply chain security
Chen Xiangfeng:In recent years, our country has a number of national strategy, such as "Internet plus", "The Belt and Road", "Chinese manufacturing 2025", etc.. Think carefully, we will find that, in the implementation of these strategies in the process of implementation, there is no need to improve the level of supply chain management and supply chain operation, innovation of development model.
Whether it is manufacturing to "+ Internet", and produce more products to meet the personalized needs of the people, or "China manufacturing 2025" intended to achieve a Chinese manufacturing transition to Chinese made, the more intelligent production delivered to consumers, "The Belt and Road" through global co-ordination of resources, achieve more efficient "Design - production - Procurement - sales of the whole chain of efficient operation, need to use supply chain thinking strategies. I think this is our country from the national level of "supply chain innovation" the most important problem point.
Another problem is the deepening of supply side reform.
Previously, aiming to supply side structural reforms in our impression are steel, energy, real estate heavyweight industry, but in fact, with great wealth now our national consumption content, some electronic products and other consumer products have entered a state of excess capacity, so how to produce more products to meet consumer needs then, how fast, quality and quantity to send them to the consumers, the operation and management of the chain is in accordance with the environmental and social responsibility requirements, as the supply side structural reforms to promote the deepening of the process, not open around the important points.
The third question is, from the national level, what is the real competitiveness of a country?
Why did the United States mention "global supply chain national security" in 2012? Because, for a long time, the United States has been the biggest beneficiary of outsourcing. But after a long period of practice, they found that although the global resources and capacity are used for me, but many manufacturing enterprises' innovation ability has declined significantly. Because they always outsourced production, resulting in operations management from the market in the first line of the struggle too far, the light with the market dealing with data, and can't help them keen to capture the latest market direction, accidentally would be out of line with the times. This has alerted them to the fact that the road to organizing other people's production directly to consumers has been blocked.
Why China HUAWEI not only in manufacturing quality, design and technology breakthrough also frequent new tactics? Because HUAWEI mobile phone from beginning to end all their own "dry", and did not easily let go of any link in the supply chain management. It has a very solid foundation for the development of its innovation ability. High-tech innovation products industry, so in other industries, in fact also.
It is no exaggeration to say that the supply chain management and innovation, today has become an invisible commercial infrastructure, the long run, enough to affect an enterprise's innovation ability, the innovation ability of a country. This is also the reason why more and more countries will attach importance to the innovation capability of supply chain to the national strategic level.
Today, an enterprise relying solely on business model innovation, product innovation, has been unable to go too far. It may even be the result of the collapse of a ring in the supply chain, leading to the collapse of the whole pattern.
| five core keywords
Q: looking at the entire opinion, as a long-term in-depth study in the field of supply chain management scholars, what do you think is particularly noteworthy?
Chen Xiangfeng:After careful study of the opinion, I personally feel that five key words deserve attention: global supply chain, collaboration and integration, supply chain finance, intelligent supply chain, green. These five key words not only reflect the characteristics and connotation of the development of China's supply chain, but also indicate the five development trends of China's supply chain.
The first future trend is to promote the global layout of the supply chain and reconstruct the global value chain.Future supply chain development will be more emphasis on enterprises deeper and more integrated into the global supply system. The Chinese enterprises in the "The Belt and Road" strategy under the guidance of worldwide seeking greater resources market and broader product market.
This trend will reconstruct the global value chain and establish a new global trade regulation based on supply chain, which will help to improve the discourse power in China's economic governance, and ensure the national energy security and industrial security.
The second future development trend is that industrial collaboration and cross-border integration characteristics will be more obvious.
The future supply chain innovation will emphasize the collaboration of the same industry or different enterprises in the design, purchase, production, sale and service of the same industry. Through process optimization and integration of resources, to achieve precise matching the market supply and demand, and further lowering the efficiency of integration; pay more attention to products and services, increase supply chain stickiness and loyalty, improve the security and stability of supply chain. This requires cross-border industrial integration, such as the integration of the first, second, third rural industries, manufacturing and services integration, and so on.
The third future trend is to pay more attention to the value and innovation of supply chain finance.