Why did the owner take the initiative to use my service?
- 2018-01-15 16:58
- Logistics highway freight line
We can see from the above chart that the owner's demand for the private line's service is the most obvious, followed by safety, innovation ability, network coverage and flexibility.
01
Price
The price can not be reduced again, for the highway special line, freight is all the time since the pain, direct price rises who do not want to start first. So it can be appropriate to do some indirect measures, such as peak hour making fee 1 yuan per unit, the insurance fee per 1 per thousand, improve collection fees. But you need to be careful that these circuitous price rises are based on good customer KIP indicators.
02
Innovation ability
In the age of the Internet, the ability to innovate is embodied in many places. Application of Pakistan gun to reduce the error rate; short ofswap application to improve the handling efficiency of the belt transmission; Express sorting, put forward higher requirements on aging; Alipay, WeChat, online banking transfers, the convenience of customers received payment.
03
Safety of goods money
The collection of goods is a common problem, and it is the pain point of the special line. For goods with high added value, such as auto parts, medicine, etc., the safety of the collection is greater than the freight consideration. How to improve the trust of the owner to you, the timeliness of the return is a guarantee. So to enhance their own IT system, POS and automatic sorting technology embedded, greatly enhance the speed of payment, payment is to ensure the safety of aging!
04
Network coverage
portant;">The demand for customers is diverse, and one-stop service requires a wide range of lines. In the same line, no matter which line, which kind of goods, the service index is controlled, time, damage, return standardization. A single line single fight does not have to undertake, concurrent to the country's multiple lines of business capacity, can not meet the needs of customers sent to many parts of the country. With the passage of time, more and more owners choose regional bully, volume to them.
05
Growth
Ten years ago to do 1 lines, now still 2 lines, and other people to do a few years to build a one meter tick. Growth is the prerequisite for special line. Growth considerations come from many aspects, such as brand sustainable development, talent echelon cultivation, enterprise culture construction, facilities and equipment renewal.
It is necessary to recognize the gap, because there is a lack of knowledge and knowledge. Any restriction begins in one's own heart. To accept the past and the present, will have the energy to pursue its future.
06
Word of mouth
The so-called word of mouth is the influence of the brand. The initial start of the business is to rely on the wholesale market to send a leaflet, by the accumulated accumulated day by day, the slow customer relationship can not be tested. You said that the customer service network than others chop and change, Hello, why do you still rely on? Transport efficiency, safety, and time cost are the basis for the promotion of word of mouth, which is the key factor for customers to choose you. For example: through the logistics with high quality service, won the market and customer recognition.
How to improve the operation of the highway special line under the cruel competition?
View one: initiative to the market "open source"
In some areas with insufficient goods, there are two options for a general enterprise.
One is: make adjustments in the way of collecting goods, such as collecting goods to a hub center. Although this method relieves the pressure of the goods source, it increases the turnover of goods, increases the risk rate of goods, and the time limitation is rare to be guaranteed.
The two is: collecting goods locally through social capacity. This way is affirmative to open the local market, and the cost will be low, but the service is hard to be guaranteed.
View two: active "throttling" inside
From the point of view of cost end, some enterprises reevaluate the network and route, mainly by means of adjustment, revocation and integration. That's why some outlets have been revoked, and the profits are not enough to support the cost of their operations. Therefore, on the basis of "open source", it is necessary to start "throttling" from the inside.
Point three: technical means to enhance the capacity of canvassing
The diversified transport product structure puts forward the demand of differentiated services, and at the same time, has higher technical requirements for handling, packaging, monitoring and tracking. Promote the highway freight industry to improve the equipment level, and rely on more information, standardization, automation, to meet the demand of the shipper to the transport of products. This requires enterprises to increase the use of information technology means to increase weights for the collection of regional outlets.
View four: the driving mechanism of Marketization
based on network network, time chain and cost chain are constructed. The operation of the network of these companies aging control, cost control, including the control of goods transportation, transit, and reach the customer receipt, Luqiao fees, route planning and a series of nodes and routes. Enterprises can constantly adjust and optimize according to the market demand and management strategy.
View five: strengthening standardization construction
Now most of the line logistics enterprises lack standards in packaging, price, time limitation, service, safety and so on, which leads to the difficulty of improving the efficiency of operation. Therefore, it is essential to solve the problem between time and cost, and to establish a standard system. It can greatly improve the sorting efficiency if the standard is set on the package to allow the goods to be packaged in a unified way. Therefore, standardized operation can improve the efficiency of the whole operation.
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The highway freight line is in the adjustment period
A part of it is insisting
Part of the watch
A part of the died consumption