There are many problems that restrict the development of the special line logistics. The problem is that the funds, the model, the cost, the management and the industry environment are everywher. Put aside all external factors and talk about the most important part of the line logistics. What is the core competitiveness? Should the focus of change be there? Customers choose a logistics company, what is the most important point?

 

Customer focus: price, speed, safety, brand

 

Freight

The same goods and lines, the low freight rate must be the priority choice. As we all know, if a logistics company in a region is not very big in service and speed, if the freight price has an advantage, it will be easy to stand out among many peers and attract customers' attention.

However, the logistics line needs to notice that a price war is not a good strategy. A unified, transparent and reasonable freight rate and quality service are the key factors to win trust.

 

speed

Almost all the shipping companies will ask questions during the delivery, when can the goods arrive? It can be seen from this that the "timeliness" is deeply rooted in the customer's position. To deliver to others, the sooner the better the better, after all, time is money. Fast speed is guaranteed, it is the most advantageous factor in the special line logistics. If it is not in a hurry, the customer will not send special line specially.

 

security

The goods who are not willing to receive the goods look broken and rotten, not to mention the damage of the goods, and even the "bad" goods. As long as the customer has such experience, it is very difficult to choose this kind of logistics enterprise. Safety (damage rate) of the customer experience, a part of the largest, decisive role for maintaining customer play. Without the security of the shipping enterprises, there are few return passengers.

 

brand

In the face of homogeneous competition, if you are a strong brand, you will have a premium and you will get rid of the price war. The successful enterprise brand marketing can help the logistics enterprises to gain more market share in the competition. If the price, speed, and safety are almost all, will you reject the more famous brand companies?

 

However, in the Internet age, there are many difficulties in reality, and the demand for customers is getting higher and higher. So how to seize the focus of change, reshape the core competitiveness of the line logistics, and create the ideal gold logistics company of the shipping enterprise?

 

Three thinking seeking breakthrough and transformation

 

1. Logistics visualization and standardization

The Internet makes the logistics business transaction flattened, the price transparent, the operation visualization and the management mobile. If your business is still profiting from the difference in space lease and the difference in capacity services, you should think about the crisis that you are going to face. The full use of information is conducive to reducing line no-load, promoting the information management of business processes and improving the experience of customers. Some of the high quality lines have been arranged in advance, such as the logistics and the logistics of Xin bang.

 

2, safe and good faith, win trust

Relative to transportation price and transport efficiency, the safety of goods should be the most concern of the customers. To prevent the safety of goods, to be deceived events occurred, some company slogans cry, in actual operation but not. In the process of loading, transferring and unloading the goods, it is best to monitor the whole information in the process of loading, transferring and unloading the goods, so as to give the customers a safe choice. After the after-sales service and safety and integrity, it has become one of the core competitiveness of the enterprise.

 

3, abandon low price competition, attach importance to brand

Facing the increasingly fierce price war in the logistics market, especially in the forefront of logistics enterprises, we must think differently -- jump off traditional thinking and transform development ideas, that is, we must base on creating value for customers and reflect their value in the process of providing services.

 

Change the seller's thinking into the buyer's thinking, and improve the brand added value. In the hands of a lot of competition, the customers are easy to identify, better than experience, be willing to pay, and eager to share. Why SF freight but they stand head and shoulders above others, rush? That's the power of the brand.

 

There is no way out in competition, and there is a way to change. The special line of this market, for the knowledge of logistics in the circle of people, understand the sweet and sour, sweet and bitter. Not the blind pursuit of expansion, hard skills, improve logistics service ability, make high quality line, is the fundamental living environment logistics enterprises in the transformation of.

 

Source: Horizon platform