Seven forms of cold chain logistics transportation
- 2018-04-11 11:32
- Cold chain logistics, transportation, frozen food, cold storage, distribution, supply chain, e-commerce platform.
In the chain of frozen food production and sales, cold chain logistics is a very important link, and it can also be decomposed into warehousing, transportation, distribution and other links. Driven by the industrial draught, many distinctive enterprises have emerged in every link of the cold chain logistics industry.
Looking at the domestic cold chain service providers, there are seven modes: warehousing, transportation, urban distribution, comprehensive, supply chain, e-commerce and platform.
At present, the competitors in the market can be divided into four categories: the transformation of the traditional logistics enterprises, the cold chain department of the manufacturer, the professional cold chain service provider and the joint venture of the foreign cold chain giant together with the domestic enterprises.
Mode 1: storage type: cold storage is not evenly distributed, and industry concentration is low.
Referring to cold chain logistics, we have to say that the warehousing part is commonly known as cold storage. As the main infrastructure of cold chain logistics, China's cold storage resources are still insufficient, and there is still a gap between the developed countries and the developed countries. According to the analysis of the industry, China's cold storage also shows the uneven distribution of resources, refrigeration technology backward, warehousing equipment outdated phenomenon.
In addition, there is still a low concentration problem in the cold storage sector, and there is no giant with strong integration capability. According to the statistics of the China Storage Association cold chain storage branch, the top ten cold chain warehousing operators in 2014 are 9 million 300 thousand cubic meters, accounting for 10.5% of the whole market; the top thirty operators in the top thirty are 15 million 310 thousand cubic meters in 2014, accounting for 17.3% of the whole market. Decentralization of operation makes enterprises self governed, unable to form scale effect and optimize operation, thus dragging the overall profit level of the industry.
In storage mode, Swire cold chain and profix rapid development, called the industry representatives. In addition to the foreign-funded enterprises, such as the Taigu and plisse, a number of excellent cold chain warehousing enterprises have sprung up in China, such as Henan fresh supply chain, Shanghai Zhengming modern logistics, Shanghai Jinjiang international low temperature logistics, Chengdu silver plow chilled logistics and so on.
Mode two: Transportation: from enterprise logistics to logistics enterprises.
The so-called transport type mainly refers to the low temperature transportation business, including trunk transportation, regional distribution and urban distribution. At present, the cold chain logistics industry in China is represented by Shuanghui logistics, Rong Qing logistics and Zhong Rong logistics.
In the above enterprises, besides the transformation of the traditional logistics, the Shuanghui logistics and the public logistics are gradually developing from the enterprise logistics into the logistics enterprises. It is understood that Shuanghui logistics belongs to Shuanghui group, and all the glory logistics originated from the public goods group. Shuanghui and public goods in the course of its development, cannot do without the support of cold chain logistics. With the continuous expansion of the scale of enterprises, the former Logistics Department has gradually evolved into a logistics enterprise.
Mode three: Distribution: advocating intensive co allocation and building the national network.
In the cold chain logistics industry, the most common distribution enterprises are Beijing express line, Shanghai Jie Jie logistics and Shenzhen Shuguang enterprises. They are mainly engaged in urban low-temperature storage and distribution business, and their cold chain logistics vehicles shuttle across the city's streets and lanes.
It is understood that the Beijing fast line not only launched the cold chain city distribution, cold chain zero load business and cold chain housing three services, but also launched three cold chain products for the three business sectors, respectively, and on time. It mainly serves supermarket suppliers, supermarket distribution center, chain catering distribution center, fresh electricity. Business and other four types of customers.
Mode four: comprehensive: diversified operation and overweight distribution proportion.
The so-called comprehensive type refers to the low-temperature storage, trunk transportation and urban distribution and other comprehensive services, representing enterprises have the cold, Shanghai Guangde, Beijing cold, cold logistics and so on. Unlike a single cold chain logistics enterprise, its business is extensive, and involves warehousing, transportation and distribution.
Mode five: supply chain type: air core in the catch up from behind.
The so-called supply chain refers to the core enterprises, through the information flow, logistics, capital flow control, from the procurement to the terminal whole process to provide low temperature transportation, processing, warehousing, distribution services, and then the distribution network to deliver the products to the consumers. In general, suppliers, manufacturers, logistics providers and distributors are connected into a whole functional network chain structure. This business mode is relatively advanced, which has only arisen in recent two years in China. In the US cold chain market, business representatives such as SYSCO, US FOOD, domestic representatives have fresh supply chain, nine dragged supply chain and so on.
It is understood that the fresh supply chain was established in 2009. It is one of the benchmarking enterprises in China's temperature control supply chain. Relying on the two cornerstones of network temperature control storage and cold chain transportation, it takes the IT information and supply chain finance as the core advantage to optimize the supply chain and carry out domestic and foreign trade, circulation, temperature control storage, trunk transportation, and city. Distribution, terminal chain, network marketing, exhibition trading, etc., to provide customers with temperature control supply chain services.
Logistics is divided into enterprise logistics and logistics enterprises, and the service range is mainly warehousing and transportation. Fresh supply chain is a new height of logistics enterprise evolution, including supply chain management, supply chain service and supply chain finance, and logistics is the basic service of supply chain service, and it is a link of supply chain chain. The supply chain company is a logistics company without vehicles, a financial company without license, and a trading company without goods. The public goods group chairman Zhu Xianfu said.
Mode six: electric business type: strong momentum and optimization of resource integration.
In recent two years, the development of cold chain logistics is so strong that an important factor has to be mentioned, that is, the promotion of fresh electric business.
Since 2012, the first year of the fresh, fresh electricity began to flourish, cold chain logistics and supporting development. Therefore, in the cold chain logistics business model, ecommerce cold chain logistics is a new model, mainly refers to the cold chain platform built by those fresh business enterprises, they can also provide cold chain logistics services for customers on the e-commerce platform in addition to their own use. Among them, especially the "Shun Feng cold transportation" and "rookie cold chain".
After two years of development, Shun Feng Group has released the "Shun Feng" cold food land transportation trunk line network this year.
Compared with the SF cold transport banner high, rookie network is a lot of low-key. It is understood that the rookie network specially designed a set of solutions for the fresh industry, which has been built in the cold chain in Beijing, Shanghai, Guangzhou, Chengdu and Wuhan, and the 36 cities will be guaranteed for 24 hours.
According to the introduction, the network of rookie will set up a national cold chain division system, reduce the transfer link, shorten the distribution path, improve the distribution of distribution, the terminal through the landing network to realize cold chain distribution and fresh distribution of two distribution methods, to ensure the quality of service. It mainly serves fresh fruits, seafood and meat. At the same time, it can also provide fresh distribution service for on-site collection according to the actual business needs of merchants.
Mode seven: platform type: build platform and lead intensive development.
Today, with the rapid development of cold chain logistics, there are still scattered problems. Facing the asymmetry of resource information, there are some platform cold chains stand out. The model refers to the big data, networking technology, IT technology, the integration of logistics finance, insurance and other value-added services, to build a cold chain resource trading platform Internet plus cold chain logistics ".
Source: cold chain observation