Yijia logistics chairman Sheng Yan: development trend and core competitiveness of urban distribution platform
- 2018-05-15 13:54
- Full network distribution logistics full network United Internet
What is the urban distribution platform with core competitiveness? Sheng Yan emphasizes the need for unified standards, the realization of the sharing of terminal resources, the effective optimization of transportation capacity, the realization of intelligent management and control, the steady supply of goods and the high quality resources, and the full distribution of the whole network.
This paper is based on the on-site recording of the fourth city logistics Summit Forum sponsored by logistics salon in April 21st.
One, the future trend of urban distribution platform
Trend 1: industry distribution needs vary greatly, and distribution is vertical specialization.
In the future, the demand for industry distribution is very different. The future trend of the city is the vertical specialization, that is to do the cold chain to do the cold chain, do the fast elimination, do the household appliances and do the furniture. In the future, food safety in China is a red line. Traceability and safety are very important. Now express, a lot of food mixed with non food products, food safety is difficult to guarantee. But in the future, with the development of China's logistics, food and non food must be distributed separately. Vertical specialization is the inevitable trend, and the future vertical specialization will have a good prospect.
Trend two: more and more business models are closely integrated with the urban distribution platform.
Logistics is the infrastructure. I think that if there is no developed express industry, Taobao business model, millet business model is very difficult to succeed, for Taobao and millet, logistics is a successful infrastructure. Any business model must be supported, the current level of logistics in China is what level in China, if the level is reached, you can draw on the use of China's logistics to carry out your business model. But you can't copy it, and copying it will make a problem.
Trend three: distribution of all channels, the need for the whole network
In China, WAL-MART belongs to the modern channel, the beauty of the food and beverage channels, e-commerce is to do 2 C channels, in the direction of vertical specialization, I think it will be more valuable to do the whole network logistics. We can be equipped with traditional channels, and can also be equipped with modern channels, and even the channels of electronic business. I suggest that in order to get the core competitiveness of logistics, it is better to distribute all channels in the future and make the whole network joint.
Trend four: improved technology driven services.
Now relying on large data including sharing the economy, visualization, intelligent technology and so on, with the help of the advantages of information technology, how to expand the logistics to make some changes to make it competitive? Is it a stable source of goods, a scarce warehouse resource, or a high-quality transport capacity? The answer must be comprehensive. There may be several steps in the future. In the early stage, we can meet the basic requirements of customer storage and distribution. In the future, we can provide value-added services such as collection, substitution, insurance, finance and other value-added services. In the future, we can do some integrated solutions in the future. In the future, we can accumulate data, excavate the value of data to optimize the productivity utilization, and improve the customer's body. Test, reduce risk, create a new business model. To implement unified standards and achieve end resource sharing and capacity sharing, we need to enhance it by means of intelligence.
Two, what kind of urban distribution platform will be competitive in the future?
Have a stable source of goods? Is it possible to have scarce storage resources and high quality transportation capacity? I don't think it's far enough.
We need more unified standards, the realization of the sharing of terminal resources, the effective optimization of capacity, the realization of intelligent management and control, the possession of stable source, high quality resources, all channel distribution, these are very important.
Three. Positioning of the logistics socialization platform of Yijia
Yijia logistics is based on Yihai Jiali's own products, focusing on food, fast food products, urban distribution of public platform. I think a lot of things can be successful. Genes are important. YIHAI KERRY itself is a manufacturing industry and a logistics gene. We not only know the needs of manufacturing customers, but also understand the needs of distributors. In the future, we are committed to creating a vertical and specialized logistics platform for fast moving products, including customers, including brands, distributors and 2 B platforms. Why? Because they do not lack other, the lack of the Internet thinking, the lack of IT, the lack of information transparency, the lack of how to make the cost of the industry is the lowest, how to achieve the highest efficiency in the industry.
To reduce costs is nothing more than two concepts. The first is to destroy the middle value chain. The second is to enlarge the scale and increase the matching degree.
It is not the small B to C but the big B to the small B that decides the logistics cost. If this section can not be solved, even if it is successful, it will be difficult to make profits. Therefore, from B to small B links, the platform must achieve the best link and the lowest cost, and at the same time, meet the needs of consumers.
Because of the impact of the Internet, the manufacturing industry is also changing. In the future, we must further study how to make products with the Internet's thinking. We must make personalization.
Fang Hongbo once said that anyone who makes any product in China, someone will copy you in 60 days. But if you have a good supply chain system, including T+1 of the logistics system and parcel delivery system, this business model may not be duplicated in 3 or 5 years.
Finally, we share two points. First, we need to study logistics with our customers' thinking, and don't use your thinking to study it. Second real logistics, in addition to leveraging the Internet, also has to do a long-term strategy. City with business, I think it is a need to climb, standardize, copy, practice the process, this thing has done, must be a great cause.
Lecturer
Source logistics Salon